Cancer Group asks Women to be Brazen Online

Canadian women are being asked to bare their breasts online in a brazenly novel campaign meant to keep them cancer-free. Hundreds of women have already uploaded their images -- including at least 20 breast cancer survivors who have had visible mastectomies. "This is a creative, different, bold, a bit in-your-face way of getting young women's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer told Reuters. "I wouldn't be surprised if we get a lot of women doing it." Rethink, a breast-cancer charity for young people, is launching the campaign to try to educate young women about breast cancer to make them more aware, but also to take some of the fear away.

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27 Comments

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I'd love to see some market research on this site. I can almost beyond a shadow of a doubt say that the overwhelming majority of visitors are men... men looking for nudity. I don't see how this does anything for the cause. But like I said, I'd love to see the numbers.

Maybe it's just me, but "boobywall" doesn't really give off the bold image I feel like they are trying to go for here...

two causes I put my full support behind, curing breast cancer, and women showing me their boobies

I didn't read the article, but hopefully they are donating all of the ad revenue generated by that site to fighting breast cancer.

"This is a creative, different, bold, a bit in-your-face way of getting young women's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer told Reuters.

fixed it for em

"This is a creative, different, bold, a bit in-your-face way of getting young women's and lesbian's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer told Reuters."

Fixed x2

TRC said,
Let me just go ahead and say trust me, you don't. There isn't enough eye bleach in the world...

there are some nice breastes on there