Canon U.S.A. Incorporated, the "Official Camera of the NFL" since 1984, has announced the launch of a Super Bowl sweepstakes. An advertisement promoting the sweepstakes which will award one lucky winner at random (I wish the odds were a tad better than that) a trip for two to Super Bowl XLIII in Tampa Bay in 2009, will begin appearing on January 14, both online and in print. Canon, the longest-tenured sponsor of the NFL, has lined the football sidelines for years with both high-definition TV camera lenses and the white lenses used by professional photographers covering the game.
"Canon is proud to play such an integral role in bringing football fans the on-field excitement and drama of the NFL into their living rooms. As the number-one choice of professional photographers, Canon is already the fans' ticket to the game. With this sweepstakes, one lucky fan will have the exciting opportunity to attend the world's most watched sporting event in person next season," said Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A.