Captain Obvious: Microsoft says Surface will compete with other Windows 8 tablets

In June, Microsoft officially announced the Surface tablet to the world. At the time of the reveal, Microsoft CEO Steve Ballmer said that its many Windows hardware partners were made aware of the Surface tablet beforehand but didn't say what their reaction was to Microsoft entering the PC hardware market on their own.

This week, in an annual filing with the US Securities and Exchange Commission, Microsoft went over a number of the possible risk factors that it sees could affect the company in the future. On page 14 of the filing, Microsoft states:

 ... our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform.

This filing is pretty much standard legal stuff for Microsoft to say when it sends its annual report to the SEC. The 10-K form also goes over a number of other possible risks to the company; this includes the launch of Windows 8 in late October. In the filing, Microsoft states:

Its success depends on a number of factors including the extent to which customers embrace its new user interface and functionality, successfully coordinating with our OEM partners in releasing a variety of hardware devices that take advantage of its features, and attracting developers at scale to ensure a competitive array of quality applications. We expect to incur substantial marketing costs in launching Window 8 and associated services and devices, which may reduce our operating margins.

Microsoft also says that cyber attacks on its products and services could affect the company, along with other issues. In short, Microsoft is making sure all its "i"s are dotted and all its "t"s are crossed.

Via: NYT

Source: SEC Form 10-K filing

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The Windows 8 tablets will also have to compete not only each other but IOS and Android as well. Using Splashtop for Win8 I can make my iPad a Win8 tablet if I really want that. Sure you access a remote machine but it works very well and I only expect the performance to increase as they tweak the app some more. Win8 Tablet = $700+ vs Splashtop Win8 App (On possibly superior hardware) = $10... Hmmmm what to do... Only downside to this setup is you need to have WiFi to use it but not really a big deal for me.

That's just atrocious journalism. Not just unprofessional, borderline unethical.

You've taken standard boiler plate explanation of a product (as required by law btw) and used it to imply that the writers are moronic/simple.

articuno1au said,
That's just atrocious journalism. Not unprofessional, borderline unethical.

You've taken standard boiler plate explanation of a product (as required by law btw) and used it to imply that the writers are moronic/simple.

Huh?? The truth is, the Surface tablets compete directly with their existing hardware partners.

And the truth is, Microsoft claimed that it didn't compete with them.

Can you not handle the truth?

andrewbares said,

Huh?? The truth is, the Surface tablets compete directly with their existing hardware partners.

And the truth is, Microsoft claimed that it didn't compete with them.

Can you not handle the truth?


considering the possible rumors on the pricerange for the Surface. Its not a competition whatsoever. the RT is rumored to go around 800euros?
OEMs can do better than that!

andrewbares said,

Huh?? The truth is, the Surface tablets compete directly with their existing hardware partners.

And the truth is, Microsoft claimed that it didn't compete with them.

Can you not handle the truth?

I have to agree with OP, there is a difference between 'potential' risk when submitting a 'full' SEC document, as all 'possibilities' have to be considered for legal reasons, and reporting the 'intent' of a product and 'planned' reception.

If MFRs think Microsoft is 'competing' with them, they are either trying to get press from the incident, stupid or asleep.

Microsoft makes Mice too, does that mean Dell and HP will never sell an OEM brand mouse again? Hasn't happened in 30 years, weird uh?

Microsoft hardware has a specific intent of jumpstarting a set of technologies, which even includes the Microsoft Mouse, and can be tracked with EVERY Microsoft hardware product over the years. Even the XBox was 'originally' to be a reference design for MFRs to pick up and they didn't.

The Microsoft mouse was created to set serial interface standards for a mouse protocol, and even in the 90s, the wheel was added as a reference design on how to get the additional scroll/wheel data over the PS/2 port, and on to getting more resolution data over the PS/2 and a dual PS2/USB design, and new ergonomic designs and then new optical technologies. All which were created as 'reference' designs, and the interface and technologies and 'standards' that were created were given away to other mice MFRs.

We could do this with almost every Microsoft Hardware product, either they are to introduce new technology, create a standard implementation, or fill a void in the market. Even the Window Sound System was created because Creative didn't give a crap about 16bit sound, nor did Creative/TurtleBeach/etc want to use a 'unified' interface aka driver for Windows 3.1/DOS. Windows Sound System forced Creative to up their game to 16bit hardware and all MFRs to move to standard interface drivers.

Microsoft has SAID they do not expect to be making the Surface Tablets in a few years, as they expect the INDUSTRY to ADOPT the standards they are using in the products.

If you take the SEC filings as 'stuff that is expected to happen', when you read about 'malware', and knowing that Vista and Windows 7 have been the two most secure OSes of the past 20 years, do you or anyone else truly have high expectations that a major malware threat is going to cripple Windows 8 that hasn't touched Vista or Windows 7? Really?


Should the SEC filings be mentioned, sure, but in context and without the 'gossip' angle. If I wanted to listen to goofs in a bar pontificate about what 'could' happen, I would go to a bar. At least they might listen when you say, "Ya but blah blah blah."

Be careful when jumping out of the frying pan into the fire pit. OEMs can't be blamed for bad drivers--device manufacturers are to blame, i.e., H-P as one example. As for crapware, that is part of the price one pays for the "low price" of the consumer-oriented computer. How much extra is Microsoft going to charge for a crapware-less tablet? Is Microsoft going to take the blame when bad drivers are included with the tablet? (Or, are they going to "point the finger" to the hardware manufacturers?) And then, there is ever-present problem of "Technical Support." Yes, OEM support is usually a third-world cesspit; will Microsoft be providing something better?

MASTER260 said,

Unfortunately, Microsoft has horrible tech support...

When it comes to their consumer products, they actually have pretty good support. I've had to contact them for Zune and Xbox AND Windows Phone related inquiries (not always issues) and they've always been quick and quite helpful. Mind, in each of these cases I've used their Twitter support

MASTER260 said,

Unfortunately, Microsoft has horrible tech support...

Since when? I can think of only one period in the History of Microsoft when their tech support was questionable, and that was when the RRoD was coming in, and the standard tech recourse had no options. This was fixed and users were even compensated for this period.

If you are going to suggest Apple has great tech support in contrast or Dell, I have some really nice oceanfront property in Nevada you might be interested in buying. It is right next to a unicorn farm.

MASTER260 said,

Unfortunately, Microsoft has horrible tech support...

what? they have the best proffesional and free support of any OS out there.
your windows license lets you call twice a year for upto 1,5hours i think and they'll do everything for you. even taking over your PC and doing the work for you.

its about time. oems have given microsoft alot of bad rep, from bad drivers,to bloatware. theyve finally woken up.

vcfan said,
its about time. oems have given microsoft alot of bad rep, from bad drivers,to bloatware. theyve finally woken up.

Aaaaand you know whaaaat?
Surface won't have some poop called OEM programs AKA crapware!

Jose_49 said,

Aaaaand you know whaaaat?
Surface won't have some poop called OEM programs AKA crapware!

no cause its MS's own software however they know how to program. MS stuff isnt such a drain on resources as some Acer/HP/Dell crap that comes preinstalled and does 1/10th of the functionality

bdsams said,
I blame my post coma lunch, fixed.

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