CBS head: Steve Jobs approached us for Apple TV content

For the past several months, rumors have been flying that the last major project from the late Apple CEO Steve Jobs was to be some kind of television-based device and/or service. Now the head of one of the US's major television networks has confirmed that he and Jobs discussed this project a year ago, well before Jobs' death in October 2011.

The Hollywood Reporter states that CBS CEO Leslie Moonves made these remarks on Saturday during keynote address at the UCLA Entertainment Symposium. In his remarks, Moonves said that Jobs pitched some kind of television subscription service and wanted to include content owned by CBS in the venture.

Moonves said that ultimately he declined Jobs' offer, saying that he felt such a service would cut into CBS's already established revenue streams. Moonves did say that Jobs "strongly disagreed" with Moonves's views but didn't go into details.

Ironically, CBS does offer a number of its older TV shows on Netflix and Amazon's streaming video services. It also offers shows from The CW, which is co-owned by CBS and Time Warner, on Netflix and Hulu.

This would seem to confirm that Apple is, or at least was, working on some kind of television-based service beyond what it offers on iTunes, where people can purchase and download individual episodes of TV shows.

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9 Comments

sexypepperoni said,
With so much cash, Apple can buy a couple of content providers such as CBS and have their own TV channels.

By not maximising and not caving into acquiring companies, Apple profit a lot more by not making such expenses. Apple could buy content providers, but it wouldn't help the sales any more than normal. They dominate sales in certain attributes of the market depending on a specific user group and following and likely will for ages. That's just my two cents though .

sexypepperoni said,
With so much cash, Apple can buy a couple of content providers such as CBS and have their own TV channels.

People complained when Comcast bought a controlling interest in NBC/Universal. But Apple buying up content providers, no problem.

They should do like Oprah and start their own channel. They could have shows like "Let's Get In Line" and "The Steve Jobs Diet"

nohone said,

People complained when Comcast bought a controlling interest in NBC/Universal. But Apple buying up content providers, no problem.

Who the **** said, "no problem"? Apple would only buy a content provider to kill it completely off the air waves.

Jebadiah said,

Who the **** said, "no problem"? Apple would only buy a content provider to kill it completely off the air waves.

Pepperdoni suggested it they should do it, so he does not seem to have much of a problem with it.

Jebadiah said,

Who the **** said, "no problem"? Apple would only buy a content provider to kill it completely off the air waves.


People worship apple like crazy, even if the person isn't aware of it. Apple is able to make us want to make trailers out of our vacation videos on the iPad using iMovie, so of course they can buy over content providers with no problem. Psh.

neufuse said,
of course it would cut into CBS's revenue stream, by 30% probably... ahem

actually, Steve Fail Jobs would've wanted more than that and would kill any competition to be fair, and to lower prices.

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