CES 2012 Intel Press Conference - Completed

Neowin Live - This event has concluded

16:32 Owen Williams Welcome to this Neowin.net live event. Coverage will begin shortly.
16:32 Owen Williams We're just waiting in the hallway... with everyone else
16:37 Dave Legg Queue outside the Intel press conference
16:38 Owen Williams Nice and cosy in here, thats for sure.
16:40 Owen Williams OK, going in. Be right back...
16:45 Brad Sams we are now seated
16:46 Brad Sams Owen is taking some pictures, will post sonn
16:46 Brad Sams lots of Ultabooks to be seen here
16:47 Owen Williams Ultrabooks everywhere here...
16:47 Brad Sams Owen is uploading pics of the books
16:48 Owen Williams Video starting... talking about Android...
16:51 Owen Williams Intel branded ultrabook anyone?
16:52 Brad Sams Telling everyone to take a seat, show will begin soon
16:52 Brad Sams The image below looks like a convertible tablet with keyboard
16:56 Brad Sams lights just dimmed, starting now
16:57 Brad Sams Justin lively on stage
16:57 Brad Sams "Intel loves to talk about evo of computers"
16:57 Brad Sams ha, evolution of dance guy is on stage
16:57 Brad Sams he is doing the entire routine
16:58 Brad Sams breaking down some MC hammer as we speak
16:59 Brad Sams Owen is uploading a picture, of it
17:00 Brad Sams They are calling this the ultabook press conference
17:00 Brad Sams 1 billion transistors on a chip
17:01 Brad Sams he is running through a lot of stats that "he will not be talking about" in an ironic way
17:01 Brad Sams talking about small form factors, obviously ultra books
17:02 Brad Sams The presention will be dedicated to "user experience"
17:02 Brad Sams ODM and OEM are building the intel ecosystem
17:02 Brad Sams first question intel asked, "what do people really want to do with their PC"?
17:03 Brad Sams just dropped a corney joke...big miss
17:04 Brad Sams wanted ultrabooks to be unwired, no need to wait, at a price that works, peace of mind
17:04 Brad Sams "People do not want to wait for PC, they want the PC to wait for the user"
17:05 Brad Sams "Always on always connected, battery life should not be even thought about"
17:05 Brad Sams People dont want to think about their device, it just works, and if it breaks, someone else should be at fault, not the user
17:06 Brad Sams Price is key for the ultrabook market, average consumer prices, exceptional products
17:06 Brad Sams want tro drop the ultrabook market below $999 price point
17:06 Brad Sams Look at new idea pad for lenovo on stage
17:06 Brad Sams brand new device, picture uploading now
17:07 Brad Sams Showing off arc soft Album software of pics from pac-asia
17:08 Owen Williams They're talking about Intel "turbo" technology - giving a boost to a CPU when it needs it.
17:08 Brad Sams They created a photo album automatically, from pics selected...nothing really spectacular
17:09 Brad Sams It took 100 photos, that were 3 MB each and created a photo album that was less than 3 MB total
17:09 Brad Sams Moving on to new graphics enign performance
17:09 Brad Sams showing a demo of traning crossing bridge
17:09 Brad Sams train crossing bridge*
17:10 Brad Sams Basic demo, a lot of objects on the screen (bridge, train,) being blown up and each piece is calculated independently
17:11 Brad Sams Showing another demo of creature on the screen (a troll)
17:12 Brad Sams Showing the power of the CPU in the new ultrabooks to affirm that they are not cheap, or slow cpus
17:12 Brad Sams Intel is trolling us, literally
17:13 Brad Sams Ivy bridge supports DX11
17:13 Brad Sams Big news dx 11, running on ultrabooks, gaming looks rather good for an ultra book
17:14 Brad Sams Switching things up, to identity theft
17:14 Owen Williams He wasn't even driving on that demo... ha
17:15 Brad Sams Ultrabooks comes with intel built in security software to help enhance online purchases.
17:15 Brad Sams Ultrabooks can have NFC onboard!
17:15 Owen Williams It's Mastercard paypass ON A LAPTOP
17:16 Brad Sams basic idea, tap your card on the laptop, and it makes the payment online
17:17 Brad Sams Card will only work with your laptop (or registered pc)
17:17 Brad Sams Moving on to being thin
17:17 Brad Sams Wow is not a technology word, it is a consumer word
17:18 Brad Sams 18mm is only the beginning for thinness
17:18 Brad Sams Talking about how they slimmed down each component to achieve the smaller size
17:18 Owen Williams No socket for processors to save size
17:19 Brad Sams Basic idea, ultrabooks are a modern technology masterpiece.
17:19 Brad Sams All ultrabooks are 18mm or below...and they will get thinner
17:20 Brad Sams Intel touting how they chunked $300m to get ultrabooks off the ground
17:20 Brad Sams this fund was key to keep the marketprice low, prices should continue to drop.
17:21 Brad Sams Walking thru all the laptops
17:21 Brad Sams So what';s next...thats the next topic
17:22 Brad Sams previously there was not enough computing power to do many things mainstream
17:22 Owen Williams They're mocking DOS...but have Windows command prompt on the screen
17:23 Brad Sams "Touch skipped the notebook market"
17:23 Brad Sams So touch will not be skipping ultra books
17:23 Brad Sams Ultrabooks with touch coming! No sacrifices
17:24 Brad Sams Intel did market research, consumers loved ultrabooks with touch
17:24 Brad Sams Windows 8, ultrabook touch screen, could be huge!
17:25 Brad Sams Showing off windows 8 with notbook
17:25 Brad Sams Boo, teased windos 8 images, but now showing windows 7
17:26 Brad Sams Showing the demo, flicking back and forth between images, and other navigation techniques
17:27 Brad Sams Showing off the sensors in the ultrabooks, has built in gyroscope
17:27 Brad Sams Showing new form factor, that converts to thin tablet with keyboard
17:28 Brad Sams they call them sliders or convertibles, not entirely new but relatively thin
17:28 Brad Sams These sliders will be huge with Windows 8,
17:28 Brad Sams Touting Windows 8 machine now, clamshow with windows 8
17:29 Brad Sams looks brilliant
17:30 Brad Sams Ultrabook with keyboard, transperent touchpad, on backside of ultrbook you can see through the touchpad to see data
17:30 Brad Sams They have a working prototype!
17:30 Brad Sams Running windows 8, owen is getting photos
17:30 Brad Sams Touchpad does not pick up your palm, only fingers, simple but huge innovation
17:31 Brad Sams Inel has a patent on it too
17:31 Brad Sams Windows 8 in this form factor looks awesome, this is huge folks
17:32 Brad Sams This is a fully working prototype, this looks exciting
17:32 Brad Sams No longer open and go, but now close and go
17:33 Brad Sams Intel making strategic partnerhip with Nuance
17:33 Brad Sams This is interesting as Nuance was bought by Apple?
17:33 Brad Sams Nuance will help Intel use speech with Unltrabooks
17:34 Brad Sams Native speech recognition on the ultrabooks, no cloud involved (aka no Siri)
17:35 Brad Sams Accents are no issue for the speech recognition.
17:35 Brad Sams The speech technology will support 9 languages.
17:36 Brad Sams The idea is to speak to your computer in English and have it convert on the fly to Mandarin
17:36 Brad Sams The key is the cpu power is just about there, coming soon.
17:37 Brad Sams Recapping all the UI, Voice, cpu power but there is more.
17:37 Brad Sams Taking a look into Intels R&D lab
17:38 Brad Sams Showing kinect like interaction with Ultra book
17:38 Brad Sams This is quite nice, no need to touch the pc to intereact with it
17:39 Brad Sams "Where are we today"?
17:39 Brad Sams 75 designs in the pipeline
17:39 Brad Sams Ultrabooks at largers isze are in demand too
17:40 Brad Sams 28% say they would not move to UB unless they have a bigger screen...14in and 15in models coming soon
17:40 Brad Sams This comes with partnerships and affordable price points
17:41 Brad Sams Taking about digital marketing...boring stuff
17:43 Brad Sams People dont buy cpus, they buy experiences,
17:43 Brad Sams Surprise, Intel will be marketing ultrabooks in 2012
17:45 Brad Sams More marketing jab, how they are using social media, etc
17:45 Brad Sams Showing a toshiba and intel promo video
17:46 Brad Sams its the "Ive been framed video series"
17:48 Brad Sams "It's not a computer, it's an ultrabook"
17:49 Brad Sams Intel is running over time, CEA doesn't like that!
17:51 Brad Sams SHowing more demo videos, "what was once impossible, now practicle"
17:52 Brad Sams Showing an Intel advert for Ultrabooks
17:55 Brad Sams Intel has another keynote tomorow where they will make more announcements.
17:55 Brad Sams Last minute, showing Kinect on the PC!
17:55 Brad Sams Using Kinect to interact with Intel promo material
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18 Comments

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Intel seems desperate. Is it worried about ARM/Tablets cannibalising the market for intel cpu's? If Intel has to subsidise manufacturers in order for them to build these "Ultrabooks", I think it will ultimately fail. They are too expensive, and lack the brand star-power and appeal of Apple Macbooks,

I see Tablets and other low cost, low power ARM platforms taking over intel's traditional domains.

Joey S said,
Intel seems desperate. Is it worried about ARM/Tablets cannibalising the market for intel cpu's? If Intel has to subsidise manufacturers in order for them to build these "Ultrabooks", I think it will ultimately fail. They are too expensive, and lack the brand star-power and appeal of Apple Macbooks,

I see Tablets and other low cost, low power ARM platforms taking over intel's traditional domains.

Yeah Intel is so desperate that they're in the top 5 in terms of profit margins in the world.

MacBook Air (which runs Windows just fine) has been a readily available "ultrabook" for a while.

So these new ones are going to be like the MacBook Air, but with Page Up and Page Down keys, right?

Xenomorph said,
MacBook Air (which runs Windows just fine) has been a readily available "ultrabook" for a while.

So these new ones are going to be like the MacBook Air, but with Page Up and Page Down keys, right?

It's pathetic and so-called 'ultrabooks' aren't selling. Why buy the copycat when you can buy the original? Anyways you can always install Windows on the MBA through Bootcamp.

Xenomorph said,
MacBook Air (which runs Windows just fine) has been a readily available "ultrabook" for a while.

So these new ones are going to be like the MacBook Air, but with Page Up and Page Down keys, right?

+1 This.

GP007 said,
OMG!!! That slider/convertible ultrabook with Windows 8! Sold! Intel has my money now.

Exactly!!! Its like a MINI PC!!! u just need a wireless mini mouse. And you can take it everywhere!!! this is what i am saving for now!! hoping they get even thinner and prettier.

Zain Adeel said,

Exactly!!! Its like a MINI PC!!! u just need a wireless mini mouse. And you can take it everywhere!!! this is what i am saving for now!! hoping they get even thinner and prettier.

Why a mini-mouse (as opposed to a wireless but full-sized mouse, such as Logitech's V220 Cordless)? I've been using my V220 for nearly two years (on a desktop, no less) - it takes a *single* AA battery, feels as comfy as any standard *wired* mouse in the same price range (about $40 retail), and has decent battery life. Even better, it does *not* require device-specific drivers (in fact, I use Microsoft IntelliPoint 8.2 - not Logitech SetPoint - though both are available in x64).

I would like to know if they are going to show off the Ivy Bridge processors and confirm if the leaked tables in which reports the performance is real. Furthermore if it is a convenient upgrade over Sandy Bridge.

Edit: Almost forgot! I would like to see HD 4000 demoing Crysis, Battlefield, metro2033 or other intense demanding game.

Jose_49 said,
I would like to know if they are going to show off the Ivy Bridge processors and confirm if the leaked tables in which reports the performance is real. Furthermore if it is a convenient upgrade over Sandy Bridge.

Edit: Almost forgot! I would like to see HD 4000 demoing Crysis, Battlefield, metro2033 or other intense demanding game.

They wont, imagine how embarrassing for them to show Crysis running at 10 Fps.

Gungel said,

They wont, imagine how embarrassing for them to show Crysis running at 10 Fps.

See, I was right. They moved on to security, hahaha

Gungel said,

They wont, imagine how embarrassing for them to show Crysis running at 10 Fps.

Crysis 1? Even that ran on the older intel HDs, low resolution sure but still. The newer HD3000s did better of-course but not obviously so good.