Channel 4 launches 4oD for iPad with Xbox 360 version to follow

UK broadcaster Channel 4 has released an iPad application for its catch-up TV service 4oD (4 on demand). The application is called “4oD Catch Up” and according to UTalk Marketing will be released for free initially, thanks to a sponsorship deal with brewers Heineken.

While the content will be available for no fee, the application will display advertisements during each programme, with 60 seconds Heineken adverts showing up before a programme begins. 4oD Catch Up will not work outside of the UK and does not allow US shows to be viewed, though this is set to change in the future.

The 4oD Catch Up application allows users to view content that has been shown on Channel 4 in the past month, this differs from the website version of 4oD which also has a full set of archived shows available for streaming.

Sarah Milton, the head of Video on Demand at Channel 4 said “Channel 4 has consistently led the way in on-demand viewing, and the launch of 4oD Catch Up on the iPad reflects our long-term strategy of building distribution on relevant platforms and devices to ensure 4oD is available where our audiences want to watch it.”

Channel 4 are not the first UK broadcaster to launch a catch up service on the iPad, back in January the BBC launched its full blown iPlayer application which has already been a great success despite lacking some features that the desktop version has, such as downloading content for viewing offline or at a later date.

The 4oD Catch Up iPad application launched today, initially on the iPad only with other iOS versions set to follow in the future. Techradar also mentions that 4oD are set to release a version of the service on Xbox LIVE in the coming months, alongside ITV Player.

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16 Comments

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What I'd really like to see is iPlayer come to the 360 but considering the BBC can't be arsed to make a real app for it and want to rely only on their existing infrastructure which would require browsing functionality on the 360, my hopes aren't high.

_DP said,
What I'd really like to see is iPlayer come to the 360 but considering the BBC can't be arsed to make a real app for it and want to rely only on their existing infrastructure which would require browsing functionality on the 360, my hopes aren't high.

It's against their Charter to make one, unless Microsoft open it up to Silver members.

DomZ said,
A step in the right direction! Hopefully ITV next, and then eventually I'm hoping they'll allow live streaming from their Apps. At the moment you can use http://www.tvcatchup.com for that though

I thought that site is flash based?

what said,
iPlayer for 360 please I know the issues behind bringing it to Xbox but I hope they get resolved.

If this is true with the ITV Player and 4oD comming to Xbox, then hopefully the BBC will follow suit.

SCRISP said,

If this is true with the ITV Player and 4oD comming to Xbox, then hopefully the BBC will follow suit.

Unless Microsoft allow Silver members to access it the BBC have their hands tied.

The original 4oD application was fantastic, but the whole experience went down hill when they turned it into a web-only service. Hopefully this will bring it up to par with iPlayer.

_DP said,
Excellent, one more reason for me not to pay for a TV licence.

technically not true I think, I bet they could still get you for it, only my personal opinion

evo_spook said,

technically not true I think, I bet they could still get you for it, only my personal opinion

You only need one if you watch live programmes (although I bet that changes soon). Channel 4 do get some funding from the licence fee though.

_DP said,
Excellent, one more reason for me not to pay for a TV licence.

No, it's a fact and it's the law. If it's not being broadcast on TV as you're watching it/recording it, then you do not need a TV licence. Thus, you do not have to pay for a TV licence if you exclusively watch television programmes with catchup services. You would on the other hand require a TV licence if you were to watch something like the BBC News 24 live stream which I avoid. (Their news site is good for that anyway)

I'm not saying it's going to stay this way but this is how it is legally at the moment.