China firm sues Google over name

A Chinese firm is suing the internet giant Google over its Chinese name, saying it is too much like its own name and is harming its business. Google's Chinese subsidiary has transliterated its name to Guge. Beijing Guge Science and Technology Ltd told Reuters news agency that people were constantly phoning its office trying to contact search engine Google. "We just want Google to change their commercial name," said Tian Yunshan of Beijing Guge. Mr Tian said that people looking for Google in a local telephone directory assistance service were directed to his company because Google is not listed.

View: Full Story
News source: BBC News

Report a problem with article
Previous Story

Sun looks to steal Linux thunder with Project Indiana

Next Story

No PS3 price cut or 80GB PS3 for PAL territories

53 Comments

Commenting is disabled on this article.

Mr Tian said that people looking for Google in a local telephone directory assistance service were directed to his company because Google is not listed.

Theyre complaining about getting more business? If I had a company Id want a big company like google to copy my name.

Considering that there's been blatant copyright, IP, trademark, environmental and consumer safety violations in China, I'm *surprised* A Chinese company would challenge an American company.

The literal translation of 谷歌 (Guge) is "valley song" - perhaps as a tribute to Silicon Valley.

I reakon 孤狗 (Lone Dog) is a better name, IMHO.

In Beijing , a company registered a name 北京谷歌 before google got its chinese name,谷歌,and you guys spell it like guge.so...almost like gmail in Germany,google can't use the name of gmail in Germany.
by the way .google's chinese name sucks! we hate it!

I would normally agree and say the company is being stupid, but it sounds like they're seriously having a problem with the names being the same (people calling them, looking for Google), and since they had the name first, they're entitled to it.

-Spenser

his name is mike rowe, he made software, mikerowesoft...... boo hoo its his name and hobbie.

this kid went to the same school as me.

So he couldn't have called his business Mike Rowe Software, Mike Rowe Developer or even Rowe Software? Instead he decided to pick a name that, orally, is identical to the most recognised software brand in the world? He tried to play off an existing and famous brand and he was RIGHTLY called out for it. I don't care whether you went to the same school as him - the kid was still an idiot.

theyarecomingforyou said,
So he couldn't have called his business Mike Rowe Software, Mike Rowe Developer or even Rowe Software? Instead he decided to pick a name that, orally, is identical to the most recognised software brand in the world? He tried to play off an existing and famous brand and he was RIGHTLY called out for it. I don't care whether you went to the same school as him - the kid was still an idiot.

Sorry, I think its you whos being a bit too much of a MS groupie here, there was nothing, stupid, illegal what the kid did. He was well within his rights to do what he did. To play off names is a well know ploy and is totally ligit.

Guge is not the English name of Google in China. It is the phonetic symbols of the Chinese characters. So officially in China Google is using the Chinese characters instead of the English "Guge" you see here. And don't you know not everyone in the world speaks English?

Basically the company is suing the Chinese name of "Guge"(again just a pronunciation, people write it in Chinese).
Ignorant fools here never understand, but always comment.

Phrase One: Guge
Phrase Two: Google

Nope I cannot see the connection, maybe the people calling are a little thick, or they just cannot spell one of the most pronounced words in the world "GOOGLE" I mean how difficult can it be.

I think it's utter BS myself.

Meacham said,
Phrase One: Guge
Phrase Two: Google

Nope I cannot see the connection, maybe the people calling are a little thick, or they just cannot spell one of the most pronounced words in the world "GOOGLE" I mean how difficult can it be.

I think it's utter BS myself.

Did you actually read the topic?

Meacham said,
I mean how difficult can it be.
I think it would be pretty difficult trying to read something that looks like unrecognizable symbols of the English alphabet.
Remember, not all Chinese people can read English.

Haha they are embracing Capitalism alright I guess. I bet some people would regret later that they once barked at China for being "Communist" in the past. Because I bet once they get the game they would play better than anyone else.
lol this is so funny.

maybe if the stupid people over there would look up the correct spelling of the place they are calling.. and who calls google anyway?

shakey said,
maybe if the stupid people over there would look up the correct spelling of the place they are calling.. and who calls google anyway?
Persons who don't know English are considered stupid?
How can you spell Google in English if you don't know English?

How are the people supposed to lookup the correct spelling if Google only advertises its Chinese name as "Guge" but not as "Google"?
Even if they find the correct spelling, Google isn't even listed in the local directory, as stated in this original article.

Chinese persons will only know Google as "Guge," so they can only look for Guge in the directory.

The problem is that there is another company that also has the same name, Guge.
Would you be confused if two companies had the same name?

NightmarE D said,
Did you not see the "/sarcasm" at the end of the post?

Why even bother? People on here are picky about the smallest things anymore.

I think he saw it. It was just that your comment was so, you know, not funny at all that he assumed you meant something else.

NightmarE D said,
Did you not see the "/sarcasm" at the end of the post?

Of course I saw it. However, it still read exactly like you thought Google was called Google in China. It's not being picky but calling you out for being wrong.

And in tomorrow's news:
- Drugstore sues Symantec for selling anti-virus?
- Petstore sues Logitech for selling mice?
- Boeing crashes into Apple store because of Airport?

Tian Yunshan can have my bank account instead of burning his money in sueing Google.

Wow trying to sue google is like poking s**t in the woods, your not going to win against a multi billion dollar Corporation

Well they had to change their Gmail offering in the UK to GoogleMail to avoid naming clashes with an established company, so why not here as well?

The name "Gmail" had little value at that time, so it didn't really hurt them to give up that name in the UK. The name "Google" on the other hand has become so well established, it would be suicide to let it go.

What isn't mentioned here is the company in question registered it's name a week after Google announced their Chinese name, which kind of suggests that they're just trying to extort some money from Google.

eAi said,
What isn't mentioned here is the company in question registered it's name a week after Google announced their Chinese name, which kind of suggests that they're just trying to extort some money from Google.

If that's true then the lawsuit is absolutely ridiculous. It just seems like everyone is trying to profit from anything... morality was thrown out the window long ago.

Your post should be corrected to:

Gamerhomie said,
Yeah... like Google is going to change its Chinese name....
Google (English name) is not the same as Guge (Google's Chinese name).