Clever Windows 7 + Windows Live commercial

Usually, advertisements from companies aren't reported on unless they are really cheeky or bring a message that really causes a stir, but this Windows 7 + Windows Live ad is one of the best from Microsoft.

Last week the Windows vs Mac ad, where Microsoft was bashing Apple for not having blu-ray support in their laptops or operating system, was posted.

This new Windows 7 + Windows Live advertisement posted on YouTube today is definitely the best ad from Microsoft in a long time. The short two minute commercial not only delivers the message of how easy Windows 7 and Windows Live is to use, but it also shows off how easy the software is to use on various devices.

The video includes a number of Microsoft products, of course, including an ASUS laptop, with the LifeCam Studio 1080p webcam, the Samsung Omnia HD and what looks to be the Pegatron MasterPad tablet PC running Windows 7.

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It started with a lot of statements that many people will still find to be true. Windows Live is a terrible brand name.

derekaw said,
It started with a lot of statements that many people will still find to be true. Windows Live is a terrible brand name.

Windows Live is the most simple, concise and awesome brand name. Unmatched with any other name. Keep it up Microsoft.

Umm... I wasn't all that impressed. What the commercial said to me: computers use to suck, but we're doing better now. Seriously, they were showing old computers at the beginning of the commercial that probably ran old Microsoft OSes.

The message should be: We had really good products in the past and even better products now.

You're tech savvy. You may have even dabbled in tech support for a while, which perhaps cultivated a sense of resentment for the 'common' user. Ever have a conversation with a normal, non-savvy user of technology? It usually includes a line like this:

"I thought computers were supposed to make things simpler."
or
"Is it just me, or has everything just gotten MORE complicated?"

This is a freakishly popular mindset among people who haven't been using computers since Apple fanboys only had hate for IBM. And this ad's hook is that it relates to those people.

Remember, advertisements are NEVER going to target the tech savvy en masse. Never. So geeks on sites like Neowin and Engadget are NEVER going to be satisfied with a company's marketing because THEY aren't a target demographic. And yet, for some reason, geeks continue to be offended by and critical of every ad that comes out of GMT -8.

Shadrack said,
Umm... I wasn't all that impressed. What the commercial said to me: computers use to suck, but we're doing better now. Seriously, they were showing old computers at the beginning of the commercial that probably ran old Microsoft OSes.

The message should be: We had really good products in the past and even better products now.

+1

To say the topic is misleading is an understatement. Microsoft have made many great ads, but this wasn't one of them.

if Ads is about awarness and presenting other perspective, then this ad is brilliant wherther it was done several time before. People that are complaining that the ad does not teach anything, c'mon now, I mean are you expecting to know how to learn to upleoad, sync and use all these programs in just one ad? that is how they have how-to tutorials and help.

if Ads is about awarness and presenting other perspective, then this ad is brilliant wherther it was done several time before. People that are complaining that the ad does not teach anything, c'mon now, I mean are you expecting to know how to learn to upleoad, sync and use all these programs in just one ad? that is how they have how-to tutorials and help.

the first minute of monologue reminded me a lot of edward furlong in american history x when he's writing his essay. just the tone of the voice, and the accent a bit...

meh, this can be said for everything though, like iPhone and Mac's this isn't just a Windows 7 thing and live.

It's an OK AD I wouldn't say overly smart though.

What a terrible advert. Just all talking but they never actually got to the point of HOW windows 7 does all those things or HOW windows live helps. Surprised so many people have said it was brilliant when the advert doesn't do anything to sell its product at all.

djpailo said,
What a terrible advert. Just all talking but they never actually got to the point of HOW windows 7 does all those things or HOW windows live helps. Surprised so many people have said it was brilliant when the advert doesn't do anything to sell its product at all.

if Ads is about awarness and presenting other perspective, then this ad is brilliant wherther it was done several time before. People that are complaining that the ad does not teach anything, c'mon now, I mean are you expecting to know how to learn to upleoad, sync and use all these programs in just one ad? that is how they have how-to tutorials and help.

Stupid Ad. Microsoft and the ad agency are just riding the wave of this concept which has been done years ago. It's like saying, "we can't think of anything original, so we'll copy/paste that clever ad from years back that every man and his dog is doing lately." For those glowing how creative it is of MS, please, give credit to the actual originators of the idea.

shiny_red_cobra said,
+1

Seen stuff like this this a while ago. And it's getting old and repetitive.

I can only think of 2 ads, other than this one, that have used this format. And yet its old and repetitive?

Oh yeh I forgot..this ad was made by Microsoft so its cool to hate on it.

/- Razorfold said,
I can only think of 2 ads, other than this one, that have used this format. And yet its old and repetitive?

Oh yeh I forgot..this ad was made by Microsoft so its cool to hate on it.

To be honest, once you've seen one ad like this you know what the "twist" is, and suddenly it goes from imaginative to dull and boring while you wait for it to run back. A bit like Flashmob adverts.. now I can't stand them when they come on - same old.

denne said,
Stupid Ad. Microsoft and the ad agency are just riding the wave of this concept which has been done years ago. It's like saying, "we can't think of anything original, so we'll copy/paste that clever ad from years back that every man and his dog is doing lately." For those glowing how creative it is of MS, please, give credit to the actual originators of the idea.

Darn, maybe you need to change the side of the bed you get up on. Then maybe you won't be so dismayed all the time about products from MS.

denne said,
Stupid Ad. Microsoft and the ad agency are just riding the wave of this concept which has been done years ago. It's like saying, "we can't think of anything original, so we'll copy/paste that clever ad from years back that every man and his dog is doing lately." For those glowing how creative it is of MS, please, give credit to the actual originators of the idea.

If you've never seen the original ad before, this one is still fresh and clever.

And get the stick out of your a$$.

Webworldx said,
To be honest, once you've seen one ad like this you know what the "twist" is, and suddenly it goes from imaginative to dull and boring while you wait for it to run back.
+1
This concept is a one-trick pony. Once you've seen it once it loses all it's novelty. It's kind of like the Hitler videos, except they were at least quite varied.

Is it just me or is Microsoft really making a comeback? I mean really. They're shooting stuff so out of the box. It's not really what I'd call modern, because Microsoft hasn't really come with a revolutionary product like Office, but better yet, the company is starting to feel more human and approachable. I kinda like that. And please, before somebody calls me a fanboy, I'm not like that. I don't consider any company better than the other. Each company and product has its own pros and cons.

Windows 7 is very good but Office 2010 was lacklustre and Windows Phone 7 is divisive, while their Live products unnecessarily dropped support for XP and their hardware lines have simply been ticking along. Comeback? Not really. Apple is a better example of a company making a comeback.

andrewbares said,
And you're a great example of a fanboy.
Of Apple? If so then you're seriously mistaken. It's just the facts speak for themselves. Their popularity and sales are up dramatically, their market cap has exceeded that of Microsoft and new products like the iPhone and iPad have dominated their respective sectors.

theyarecomingforyou said,
Windows 7 is very good but Office 2010 was lacklustre and Windows Phone 7 is divisive, while their Live products unnecessarily dropped support for XP and their hardware lines have simply been ticking along. Comeback? Not really. Apple is a better example of a company making a comeback.

What?

Windows Phone 7 is great and anyone who has a WP7 device loves the phone. Also the phones are selling very well if you count USA + rest of the world...

Office 2010 is the best selling Office ever, and there are reasons for that.

Windows Live has a HUGE user base and other than that MS has a big success with Xbox and Kinect...

So they didn't have to spend so much money in Seinfeld and came up with an amazing result, MS is in track more than ever, can't wait to see a beta of Win8

I LOVE IT.. Nice come back Microsoft..

Ads i want to see:

Windows Mobile Phones with full Bluetooth capabilities & Apple iPhones not having full bluetooth capabilities.

/- Razorfold said,

And was done before that too. Its similar to an ad that won silver at the cannes festival in 2006

Yep, I was about to post the same info when I saw the video; Ernesto Savaglio might have been the creative who thought about the idea.

theyarecomingforyou said,

Exactly. I don't see why it should get exposure here when they simply ripped off an already well known concept for commercial benefit.

Idk, maybe because some of us haven't actually seen any of these before?

theyarecomingforyou said,

Exactly. I don't see why it should get exposure here when they simply ripped off an already well known concept for commercial benefit.

Is it well known? Really? I personally hadn't seen an ad like this before.

On the other hand, I've seen ads that used people to represent products since I was a little kid, so I guess the great magical and revolutionary innovators of Cupertino are even LESS original than Microsoft, eh?

It's marketing. Marketing is nothing BUT rehashing other ideas. If anything, Microsoft is at least rehashing far more recent ideas, instead of long-time, safe-mode ideas that have been used in every industry from cars to toilet cleaners.

The short two minute commercial not only delivers a message of how easy Windows 7 and Windows Live is, but it also shows off the number of ways and devices you can do so.

Would be a short 2min commercial if youtube wasn't a piece of **** that has to buffer every 5-10 seconds

Nice commercial though!

/- Razorfold said,

Would be a short 2min commercial if youtube wasn't a piece of **** that has to buffer every 5-10 seconds

And here's me thinking it's just my router or my net connection. Glad to know it's not just me.

A low res 360p video shouldn't have to re-buffer several times.

TCLN Ryster said,

And here's me thinking it's just my router or my net connection. Glad to know it's not just me.

A low res 360p video shouldn't have to re-buffer several times.

Same here, too.

TCLN Ryster said,

And here's me thinking it's just my router or my net connection. Glad to know it's not just me.

A low res 360p video shouldn't have to re-buffer several times.

No buffering here. The red bar filled up in about 5 seconds and the movie streamed without buffer.

Good ad.

/- Razorfold said,

Would be a short 2min commercial if youtube wasn't a piece of **** that has to buffer every 5-10 seconds

No buffering here...must be your connection!

/- Razorfold said,

Would be a short 2min commercial if youtube wasn't a piece of **** that has to buffer every 5-10 seconds

Nice commercial though!

I switched to OpenDNS and my buffering problems got resolved, try it.

/- Razorfold said,

Would be a short 2min commercial if youtube wasn't a piece of **** that has to buffer every 5-10 seconds

Err, you do know the trick to this?

Start the vid, pause it, wait for it all to download (indicated by the red), play it with no buffering.

Maybe Real Player are helping YouTube?

Rodrigo said,

I switched to OpenDNS and my buffering problems got resolved, try it.


Do you know what OpenDNS is and does? Or for that matter, do you even know what DNS is? I'm guessing not.

OpenDNS just replaces your DNS servers, that's all. It has nothing to do with bandwidth or latency in the slightest. DNS isn't the issue, my DNS is clearly working fine since I got to the video in the first place.

Baked said,

No buffering here...must be your connection!


So just because YOU don't have a problem, you instantly jump to "must be your connection"? You are aware there are many other possible reasons right? For example.. perhaps the particular YouTube servers Razorfold and I were viewing the video from had issues, and the server you were connected to did not.

Edited by Ryster, Nov 17 2010, 9:58pm :

The short two minute commercial not only delivers a message of how easy Windows 7 and Windows Live is, but it also shows off the number of ways and devices you can do so.

Forgive me, but that sentence doesn't make any sense. Especially the second half. The number of ways and devices you can do so... what?

Nice advert though... very clever how they did that.

TCLN Ryster said,

Forgive me, but that sentence doesn't make any sense. Especially the second half. The number of ways and devices you can do so... what?

Nice advert though... very clever how they did that.

Yeah how do these articles get approved again? Second time today...

+1, that was really neat!

TCLN Ryster said,

Forgive me, but that sentence doesn't make any sense. Especially the second half. The number of ways and devices you can do so... what?

That's why there is a "Report a problem" button

Electric Jolt said,

Yeah how do these articles get approved again? Second time today...

+1, that was really neat!

Im just curious... do you remember Neowin's slogan (unprofessional)??? do you know Neowin is driven by HUMANS and that HUMANS make mistakes? or are you from another planet? i noticed the mistake too... but i didnt care a single bit because in the end i got what it meant... you people should stop complaining and start help a bit...

Jorgesarcos said,

Im just curious... do you remember Neowin's slogan (unprofessional)??? do you know Neowin is driven by HUMANS and that HUMANS make mistakes? or are you from another planet? i noticed the mistake too... but i didnt care a single bit because in the end i got what it meant... you people should stop complaining and start help a bit...


There's a difference between unprofessional and nonsensical. If you understood what it meant, then you're a better man than I. From my perspective it makes no sense at all.

Darkmiss said,
That is very smart

This ad is boring. The scrolling up and down thing is clever, but can you really blindly apply this innovative concept to any content and expect it to turn out beautiful? I don't think so.

Anyway, the commercial is at least not annoying. It is better than other win7 commercials... so I guess MS is heading in the right direction after all