Clever Windows 7 + Windows Live commercial

Usually, advertisements from companies aren't reported on unless they are really cheeky or bring a message that really causes a stir, but this Windows 7 + Windows Live ad is one of the best from Microsoft.

Last week the Windows vs Mac ad, where Microsoft was bashing Apple for not having blu-ray support in their laptops or operating system, was posted.

This new Windows 7 + Windows Live advertisement posted on YouTube today is definitely the best ad from Microsoft in a long time. The short two minute commercial not only delivers the message of how easy Windows 7 and Windows Live is to use, but it also shows off how easy the software is to use on various devices.

The video includes a number of Microsoft products, of course, including an ASUS laptop, with the LifeCam Studio 1080p webcam, the Samsung Omnia HD and what looks to be the Pegatron MasterPad tablet PC running Windows 7.

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meh, this can be said for everything though, like iPhone and Mac's this isn't just a Windows 7 thing and live.

It's an OK AD I wouldn't say overly smart though.

the first minute of monologue reminded me a lot of edward furlong in american history x when he's writing his essay. just the tone of the voice, and the accent a bit...

if Ads is about awarness and presenting other perspective, then this ad is brilliant wherther it was done several time before. People that are complaining that the ad does not teach anything, c'mon now, I mean are you expecting to know how to learn to upleoad, sync and use all these programs in just one ad? that is how they have how-to tutorials and help.

if Ads is about awarness and presenting other perspective, then this ad is brilliant wherther it was done several time before. People that are complaining that the ad does not teach anything, c'mon now, I mean are you expecting to know how to learn to upleoad, sync and use all these programs in just one ad? that is how they have how-to tutorials and help.

To say the topic is misleading is an understatement. Microsoft have made many great ads, but this wasn't one of them.

Umm... I wasn't all that impressed. What the commercial said to me: computers use to suck, but we're doing better now. Seriously, they were showing old computers at the beginning of the commercial that probably ran old Microsoft OSes.

The message should be: We had really good products in the past and even better products now.

You're tech savvy. You may have even dabbled in tech support for a while, which perhaps cultivated a sense of resentment for the 'common' user. Ever have a conversation with a normal, non-savvy user of technology? It usually includes a line like this:

"I thought computers were supposed to make things simpler."
or
"Is it just me, or has everything just gotten MORE complicated?"

This is a freakishly popular mindset among people who haven't been using computers since Apple fanboys only had hate for IBM. And this ad's hook is that it relates to those people.

Remember, advertisements are NEVER going to target the tech savvy en masse. Never. So geeks on sites like Neowin and Engadget are NEVER going to be satisfied with a company's marketing because THEY aren't a target demographic. And yet, for some reason, geeks continue to be offended by and critical of every ad that comes out of GMT -8.

Shadrack said,
Umm... I wasn't all that impressed. What the commercial said to me: computers use to suck, but we're doing better now. Seriously, they were showing old computers at the beginning of the commercial that probably ran old Microsoft OSes.

The message should be: We had really good products in the past and even better products now.

+1

It started with a lot of statements that many people will still find to be true. Windows Live is a terrible brand name.

derekaw said,
It started with a lot of statements that many people will still find to be true. Windows Live is a terrible brand name.

Windows Live is the most simple, concise and awesome brand name. Unmatched with any other name. Keep it up Microsoft.

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