ComScore: Android market share surging as Windows Mobile slumps

The latest ComScore results released today suggest market share for Google's mobile operating system, Android, grew strongly during the last quarter between March and May rising 4% since February at the expense of other mobile platforms including Microsoft's Windows Mobile and Apple's iOS devices.

ComScore says there's now more than 49.1 million smart phone subscribers in the US alone, an 8.1% increase on February results, which on a whole has seen numbers grow for all smartphone manufacturers.

But the quarterly results suggest Android was the most popular operating system in comparison to competitors in the past quarter, now enjoying a 13% market share in the United States, up from 9% in the previous quarter. While Android still maintains fourth spot, third-placed Windows Mobile is losing ground rapidly -- falling 1.9% since February and leaving it with a share of just 13.2%, only .2% ahead of Android.

Apple's iOS devices including the iPhone 3GS and 3G have maintained second position with 24.4%, although their combined market share fell 1% from the previous quarter ahead of the iPhone 4 launch in June. Growth is expected to occur here again next quarter which will include the debut of the iPhone 4.

And according to ComScore, Research in Motion still dominates the market share in the US, with a 41.7% cut, although this is down by .4% on the February results. Meanwhile, Palm's webOS devices bring up the rear, with a meager 4.8%, down from 5.4%.

As for manufacturer shares, and Samsung still rules the roost, growing 1% to now have a 22.4% market share. It's closely followed by LG, with 21.5%, Motorola on 21.2%, RIM with 8.7% and Nokia with an 8.1% share of the market.

Those with a mobile device interacted with it more than ever says ComScore, with interactions such as sending a text message (65.2%), using a mobile phone web browser (31.9%), using downloaded apps (30%) and listening to music (14.3%) all increasing.

Top Smartphone Platforms (Credit: ComScore)

(Credit: ComScore)

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30 Comments

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I am not surprised at how Microsoft has failed in the Windows Mobile Phone division. I am glad that it is happening so they can get a reality check when it comes to development. I have been a Windows Mobile customer for 3 years now. I have not been pleased at the way Microsoft just sat back and did nothing to promote their phones or develop updated software and applications for them. They sat with their legs crossed and hands folded and just knew that Apple would fail and they will have wasted their time with the iPhone. At the same time we (Windows Mobile customers) paid the price for them sitting, being cocky and arrogant. We purchased phones and contracts. Barely any operating system upgrades or applications. We were promised updates and upgrades once we purchased 6.5 mobile and till this day nothing. Now 3 years later they are trying to play catch up to Apple and it is not working. In the process, we have all been dumped and forgotten who have Windows mobile 6.0 and 6.5. I really feel sorry for the people who purchased the T-Mobile HTC HD phone who thought that Microsoft would at least update them to the Windows Mobile OS 7. Microsoft knows very good and damn well they could do that, but choose not to. They want us to go purchase another phone for the Windows Mobile 7 experience. Microsoft knows they have been lost the battle when it comes to the mobile business. That is why they canceled the release of the KIN phone. That is why you see Windows Live Mobile applications being made for the iPhone and other phones and hardly any for the Windows Mobile Phone. How the hell can you support and promote other companies products and not your own. It won't be long, I give a couple of months and Google will pass Microsoft as well. They have dropped the ball. It is lights out for them.

JSYOUNG571 said,
I am not surprised at how Microsoft has failed in the Windows Mobile Phone division. I am glad that it is happening so they can get a reality check when it comes to development. I have been a Windows Mobile customer for 3 years now. I have not been pleased at the way Microsoft just sat back and did nothing to promote their phones or develop updated software and applications for them. They sat with their legs crossed and hands folded and just knew that Apple would fail and they will have wasted their time with the iPhone. At the same time we (Windows Mobile customers) paid the price for them sitting, being cocky and arrogant. We purchased phones and contracts. Barely any operating system upgrades or applications. We were promised updates and upgrades once we purchased 6.5 mobile and till this day nothing. Now 3 years later they are trying to play catch up to Apple and it is not working. In the process, we have all been dumped and forgotten who have Windows mobile 6.0 and 6.5. I really feel sorry for the people who purchased the T-Mobile HTC HD phone who thought that Microsoft would at least update them to the Windows Mobile OS 7. Microsoft knows very good and damn well they could do that, but choose not to. They want us to go purchase another phone for the Windows Mobile 7 experience. Microsoft knows they have been lost the battle when it comes to the mobile business. That is why they canceled the release of the KIN phone. That is why you see Windows Live Mobile applications being made for the iPhone and other phones and hardly any for the Windows Mobile Phone. How the hell can you support and promote other companies products and not your own. It won't be long, I give a couple of months and Google will pass Microsoft as well. They have dropped the ball. It is lights out for them.

Don't worry, it's not too late for Microsoft. Smartphone users will soon understand why Live Tiles and Hubs provide a more integrated experiences than a bunch of apps with rows of icons.

As long as there is a *free* alternative to mobile OSes which is as capable as or more capable than Windows Phone 7, no cell phone operator in their right mind would go for any Windows Phone with any Windows Phone OS. I am referring to the fact that Microsoft will be charging $10-20 for each copy of Windows Phone 7 loaded on the phones as they have been doing before.

WP7 may have bells and whistles, but it needs apps to grab people from its competitors right from the start. I agree that the cell phone market is growing, so it won't be a problem for any new comers to enter the market such as WP7. However, the phone OS lacks basic features such as Flash for videos. The free alternative provides this. It needs a Local Database like SQLite for database centric tools/applications. The free alternative provides this. There are several other things which are missing in WP7 which would make a developer think, "why the heck am I even trying to build apps for this phone? I would rather build for Android."

Edited by Jebadiah, Jul 11 2010, 10:25am :

There is only 1 loyalist in the whole crowd and that would be the Apple crowd. They could roll out a new turd with an antenna and people would still buy it. However, when it comes to the rest, there is no loyalty. If people like Windows 7 better than Android then they will not hesitate to switch over.

thealexweb said,
Not suprising since 160,000 Android handsets are sold daily worldwide.

Fragmentation is a great help here

brent0n said,

Fragmentation is a great help here

The fragmentation woe is no wear near as bad as people make out, over 50% of Android phones use Android 2.1.

thealexweb said,

The fragmentation woe is no wear near as bad as people make out, over 50% of Android phones use Android 2.1.

It's still a 50/50 difference though, and making apps for different types of phones with different specs is a pain for new developers - hence why many are heading to iOS.

bj55555 said,
The bigger news is that the iPhone dropped a percent.

Not so much. These numbers are for Feb - May, hence before the iPhone 4 was released. Common sense would dictate their numbers will look better in the coming months.

zkid2010 said,

Not so much. These numbers are for Feb - May, hence before the iPhone 4 was released. Common sense would dictate their numbers will look better in the coming months.


Yeah, and with the imminent announcement of iPhone 4, many held of buying new devices.

Yeah, I've got to admit that I'm truly impressed with Android. I've never given much care for all these "smart" phones, but I've definitely begun to turn my head.

I say this as someone who's payed $25 every couple months for prepaid minutes. Kind of hard to get used to the idea of spending so much money though but man do I get bored at work... lol.

Shiranui said,
Yes, but they will get back some market share once 7 comes out.

I don't think they will gain marketshare when Windows Phone 7 releases. Android is to powerful! No one can escape it!

Vice said,

I don't think they will gain marketshare when Windows Phone 7 releases. Android is to powerful! No one can escape it!

Android is seriously fragmented and I don't just mean versions. OEMs modify Android so much that one applications behave on one Android phone differently than it does on another even if it's running the same version; making workarounds for each handset is painstaking. Developers would flock over to Windows Phone 7 simply because it is very simple to code for; one version works on every Windows Phone 7. Lets also not forget all the developer tools that Microsoft has handed developers even before Windows Phone 7 release. Windows Phone 7 biggest strength is perhaps the Xbox Live; for many years gamers has always desired a portable-type Xbox. Xbox Live games only require minor recoding to port over to Windows Phone 7. Microsoft Office Mobile is also included in every Windows Phone 7 and many simply want to be able to view and light edit Microsoft Office files.

day2die said,

Android is seriously fragmented and I don't just mean versions. OEMs modify Android so much that one applications behave on one Android phone differently than it does on another even if it's running the same version; making workarounds for each handset is painstaking. Developers would flock over to Windows Phone 7 simply because it is very simple to code for; one version works on every Windows Phone 7. Lets also not forget all the developer tools that Microsoft has handed developers even before Windows Phone 7 release. Windows Phone 7 biggest strength is perhaps the Xbox Live; for many years gamers has always desired a portable-type Xbox. Xbox Live games only require minor recoding to port over to Windows Phone 7. Microsoft Office Mobile is also included in every Windows Phone 7 and many simply want to be able to view and light edit Microsoft Office files.

Perfect then. From the sounds of it, you need a Xbox to run WP7 currently .

Vice said,

I don't think they will gain marketshare when Windows Phone 7 releases. Android is to powerful! No one can escape it!

iOS will soon be gaining market share demolishing WP7 for sure..
I predict that in the near future, iOS and Android will dominate the mobile world.. FIGHT!

zkid2010 said,

Perfect then. From the sounds of it, you need a Xbox to run WP7 currently .

You must be getting confused with the xbox live portion. You won't need an xbox or a xbox live subsricption for the phone. You can create your gamer tag and your avatar right on the phone. All you need in excess of the phone is an email address to use as your live email. This doesn't have to be a "live.com" domain. You can use your gmail account.

day2die said,

Android is seriously fragmented and I don't just mean versions. OEMs modify Android so much that one applications behave on one Android phone differently than it does on another even if it's running the same version; making workarounds for each handset is painstaking. Developers would flock over to Windows Phone 7 simply because it is very simple to code for; one version works on every Windows Phone 7. Lets also not forget all the developer tools that Microsoft has handed developers even before Windows Phone 7 release. Windows Phone 7 biggest strength is perhaps the Xbox Live; for many years gamers has always desired a portable-type Xbox. Xbox Live games only require minor recoding to port over to Windows Phone 7. Microsoft Office Mobile is also included in every Windows Phone 7 and many simply want to be able to view and light edit Microsoft Office files.

I see you are able to read all sorts of stuff on the internet... so tell me what apps exactly are broken from one OEM to another? The OEM's typically are adding their own UI to Android. How would that break apps? I have a feeling you are just regurgitating what you read somewhere else without actually having anything to back it up.

Lets wait and see for Windows Phone 7... Personally I think they are way too late to the game. They had years already to make a touch oriented platform, but they chose to stick with windows mobile and it ruined them in the mobile device market.

day2die said,

Android is seriously fragmented and I don't just mean versions. OEMs modify Android so much that one applications behave on one Android phone differently than it does on another even if it's running the same version;[strong] making workarounds for each handset is painstaking.[/strong]

Have you ever developed for Android? 'Cos it doesn't sound like it....

EcPercy said,

I see you are able to read all sorts of stuff on the internet... so tell me what apps exactly are broken from one OEM to another? The OEM's typically are adding their own UI to Android. How would that break apps? I have a feeling you are just regurgitating what you read somewhere else without actually having anything to back it up.

Lets wait and see for Windows Phone 7... Personally I think they are way too late to the game. They had years already to make a touch oriented platform, but they chose to stick with windows mobile and it ruined them in the mobile device market.


No, I played with the emulator.

efthlouk said,

iOS will soon be gaining market share demolishing WP7 for sure..
I predict that in the near future, iOS and Android will dominate the mobile world.. FIGHT!


Windows Phone 7 will come to dominate the market that Android does now. iPhone has its fan base and will be unlikely to be replace.

Edited by illegaloperation, Jul 10 2010, 5:05pm :