ComScore: Microsoft's US mobile phone market share keeps dropping

Even though Microsoft and its hardware partners Nokia and HTC launched new Windows Phone 8 products in November, it was apparently not enough to keep Microsoft's share of the US mobile phone market from going down.

That's according to new stats from ComScore, which reported this week that Microsoft's share of the mobile phone market was just 3.0 percent in the three month period ending in November. That's down from the 3.6 percent market share it held at the end of August, and down from 4.0 percent that it had at the end of May.

ComScore's new data shows Research in Motion's market share for its Blackberry smartphone OS took a bigger drop. ComScore said it now commands 7.3 percent of the industry at the end of November, down 1.0 percent compared to August.

Google's Android OS remains the top smartphone operating system with 53.7 percent, an increase of 1.1 percent in the last three months. Apple's iOS is second at 35 percent, which is a market share increase of 0.7 percent.

ComScore claims Samsung is still the biggest mobile phone hardware maker in the US with 26.9 percent of the market in November, up from 25.7 percent in August. Apple took over the second place position on the chart with 18.5 percent, dropping LG down to third with 17.5 percent. Motorola was in fourth with 10.4 percent and HTC was fifth with 5.9 percent.

Source: ComScore | Image via ComScore

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its misleading because most of the average is from a time when nobody was buying wp7 phones because the release of wp8 phones was imminent and a huge percentage of the base was waiting for the new arrivals. that totally skews market reality. nobody is contesting the data for that period,but the conclusion and the way it is presented is whats wrong. The data is not even current,not even including the most important month,and its basically saying marketshare is dropping.

You're contradicting yourself. It's simply a chart with the data so if you aren't contesting the data then you can't disagree with the conclusion or presentation. This is the latest release from ComScore (it was just released yesterday) so it is current.

it doesn't matter if its the latest release,its old data. headline should be windows phone marketshare dropped before windows phone 8 released. Whats so hard to understand? Using old data to paint a picture of current reality is wrong.

lol its funny, rogers here in Canada is pushing the windows phones like crazy with ads and putting them on display right in the front of the stores, the reps all had nothing but good words to say about it when i went to get the lumia 920 two weeks ago, it was actually the last copy they had due to them sellling so much, i think we need to wait and see the after christmas numbers to know how the windows phones are actually doing because the drop seems to coincide with people upgrading to the new phones

yeah finally,carriers are starting to push it. rogers has been awesome in this regard. they have full page ads in their flyers showcasing the windows phones with the Samsung windows tablet theyre selling.

nokia is also rumored to have sold 8-10 million lumias in q4. their stock is going up. saxo bank analysts are predicting a 800x growth in their stock in 2013. nokia is releasing the lumias in india soon. they made a great deal in china too. there was supply problem also. With the release of windows 8,windows phone will start looking more familiar to consumers. so in q1 2013, things are going to start looking really really good.

it was done before, but windows mobile is no more. it pretty much trickled to nothing,so now all new data is windows phone.

Damn! I'm late to the "It's not Windows Phone, it's Windows Mobile!" party. Oh well, there's still a lot of misplaced blame left.

I do not believe this. I know a lot of people that got windows phone 8 phones. Heck both my parents got lumia 810's from t-mobile

So more people are buying WinPhone, but even more are buying Android and iPhone.
That would still result in a drop of overall market share in the US.

It's a shame, WP8 is great! MS dropped the ball on software. There isn't even Zune for Windows 8 and WP8 or Surface. Just dumb.

Its interesting reading all the excuses you all have about Windows Phone. Mago will fix the decline, Tango will fix the decline. If only Sprint had the 900, if only, if only. Windows Phone is great, if only more people gave it a chance. Please. Windows Phone is in decline. MS have really F'ed themselves. Android and iOS leave no air for MS, none...apart from fans on web sites like here no one cares about Windows Phone. It is sad, MS got it all wrong and now they are paying the price. This is how it works and it is very interesting to watch you all flapping around about it like fish out of water.

Now lets look at the Windows Tablet debacle. MS dont get tablets either and they are so late to the game that Windows Tablets are also irrelevant. The MS Surface is a device that no one wants. Its a mutant laptop first and a tablet last but only if you are desperate.

Time is running out for MS to stay relevant in two rapidly growing segments tech market segments and they are doing an appalling job.

Have you seen what is happening with MS Marketshare across all devices? (including tablets and smartphones?) it is in decline. Windows 8 has not given PC sales a much needed bump. These are all facts. Look at the horizon? What are MS doing to fix this? All they can and its not working. MS dont get mobile and the world is going mobile.


derekaw said,
Have you seen what is happening with MS Marketshare across all devices? (including tablets and smartphones?) it is in decline. Windows 8 has not given PC sales a much needed bump. These are all facts. Look at the horizon? What are MS doing to fix this? All they can and its not working. MS dont get mobile and the world is going mobile.


A day or two ago there was an article that showed Windows market share increasing, while OSX market share was decreasing. Microsoft tablet market share can't be decreasing since they didn't have a market share until late October. No, WP has not caught fire, but the numbers we have seen were numbers with only 4 days of WP8 sales - when people would have been holding off from buying a WP until the new release. So while you are pushing the "doom and gloom" argument, except for a questionable market share for phones (that will not be wildly successfully numbers, but potentially decent) your so-called "facts" do not hold.

Yeah the data in this article and the conclusions made are totally out-of-sync.

"Even though Microsoft and its hardware partners Nokia and HTC launched new Windows Phone 8 products in November, it was apparently not enough to keep Microsoft's share of the US mobile phone market from going down [in the period of time from August through November]."

So the conclusion being presented here is that Microsoft failed to gain market share for WP8 devices in the period of time prior to releasing said devices. Ummmm.... duh? If the article wanted to conclude that WP sales had become stagnent prior to the WP8 release, it would make total sense (why buy a WP7 device if the new and shiny OS is coming out soon?).

Implying that the release of WP8 and flagship devices has failed to move the market by presenting data from prior to the release is a mega-fail.

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