ComScore: Microsoft's US mobile phone market share keeps dropping

Even though Microsoft and its hardware partners Nokia and HTC launched new Windows Phone 8 products in November, it was apparently not enough to keep Microsoft's share of the US mobile phone market from going down.

That's according to new stats from ComScore, which reported this week that Microsoft's share of the mobile phone market was just 3.0 percent in the three month period ending in November. That's down from the 3.6 percent market share it held at the end of August, and down from 4.0 percent that it had at the end of May.

ComScore's new data shows Research in Motion's market share for its Blackberry smartphone OS took a bigger drop. ComScore said it now commands 7.3 percent of the industry at the end of November, down 1.0 percent compared to August.

Google's Android OS remains the top smartphone operating system with 53.7 percent, an increase of 1.1 percent in the last three months. Apple's iOS is second at 35 percent, which is a market share increase of 0.7 percent.

ComScore claims Samsung is still the biggest mobile phone hardware maker in the US with 26.9 percent of the market in November, up from 25.7 percent in August. Apple took over the second place position on the chart with 18.5 percent, dropping LG down to third with 17.5 percent. Motorola was in fourth with 10.4 percent and HTC was fifth with 5.9 percent.

Source: ComScore | Image via ComScore

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Yeah the data in this article and the conclusions made are totally out-of-sync.

"Even though Microsoft and its hardware partners Nokia and HTC launched new Windows Phone 8 products in November, it was apparently not enough to keep Microsoft's share of the US mobile phone market from going down [in the period of time from August through November]."

So the conclusion being presented here is that Microsoft failed to gain market share for WP8 devices in the period of time prior to releasing said devices. Ummmm.... duh? If the article wanted to conclude that WP sales had become stagnent prior to the WP8 release, it would make total sense (why buy a WP7 device if the new and shiny OS is coming out soon?).

Implying that the release of WP8 and flagship devices has failed to move the market by presenting data from prior to the release is a mega-fail.

Its interesting reading all the excuses you all have about Windows Phone. Mago will fix the decline, Tango will fix the decline. If only Sprint had the 900, if only, if only. Windows Phone is great, if only more people gave it a chance. Please. Windows Phone is in decline. MS have really F'ed themselves. Android and iOS leave no air for MS, none...apart from fans on web sites like here no one cares about Windows Phone. It is sad, MS got it all wrong and now they are paying the price. This is how it works and it is very interesting to watch you all flapping around about it like fish out of water.

Now lets look at the Windows Tablet debacle. MS dont get tablets either and they are so late to the game that Windows Tablets are also irrelevant. The MS Surface is a device that no one wants. Its a mutant laptop first and a tablet last but only if you are desperate.

Time is running out for MS to stay relevant in two rapidly growing segments tech market segments and they are doing an appalling job.

Have you seen what is happening with MS Marketshare across all devices? (including tablets and smartphones?) it is in decline. Windows 8 has not given PC sales a much needed bump. These are all facts. Look at the horizon? What are MS doing to fix this? All they can and its not working. MS dont get mobile and the world is going mobile.


derekaw said,
Have you seen what is happening with MS Marketshare across all devices? (including tablets and smartphones?) it is in decline. Windows 8 has not given PC sales a much needed bump. These are all facts. Look at the horizon? What are MS doing to fix this? All they can and its not working. MS dont get mobile and the world is going mobile.


A day or two ago there was an article that showed Windows market share increasing, while OSX market share was decreasing. Microsoft tablet market share can't be decreasing since they didn't have a market share until late October. No, WP has not caught fire, but the numbers we have seen were numbers with only 4 days of WP8 sales - when people would have been holding off from buying a WP until the new release. So while you are pushing the "doom and gloom" argument, except for a questionable market share for phones (that will not be wildly successfully numbers, but potentially decent) your so-called "facts" do not hold.

It's a shame, WP8 is great! MS dropped the ball on software. There isn't even Zune for Windows 8 and WP8 or Surface. Just dumb.

So more people are buying WinPhone, but even more are buying Android and iPhone.
That would still result in a drop of overall market share in the US.

I do not believe this. I know a lot of people that got windows phone 8 phones. Heck both my parents got lumia 810's from t-mobile

Damn! I'm late to the "It's not Windows Phone, it's Windows Mobile!" party. Oh well, there's still a lot of misplaced blame left.

it was done before, but windows mobile is no more. it pretty much trickled to nothing,so now all new data is windows phone.

lol its funny, rogers here in Canada is pushing the windows phones like crazy with ads and putting them on display right in the front of the stores, the reps all had nothing but good words to say about it when i went to get the lumia 920 two weeks ago, it was actually the last copy they had due to them sellling so much, i think we need to wait and see the after christmas numbers to know how the windows phones are actually doing because the drop seems to coincide with people upgrading to the new phones

yeah finally,carriers are starting to push it. rogers has been awesome in this regard. they have full page ads in their flyers showcasing the windows phones with the Samsung windows tablet theyre selling.

nokia is also rumored to have sold 8-10 million lumias in q4. their stock is going up. saxo bank analysts are predicting a 800x growth in their stock in 2013. nokia is releasing the lumias in india soon. they made a great deal in china too. there was supply problem also. With the release of windows 8,windows phone will start looking more familiar to consumers. so in q1 2013, things are going to start looking really really good.

this data is 3 months average. its mostly data from when people were waiting for the new wp8 devices to come out. it only includes 2 weeks of wp8 devices release like lumia920,even with the supply problem the 920 had. so its misleading and not a true reflection of marketshare.

How exactly is it misleading? If Nokia can't get devices out the door they aren't sold and it won't be counted as a smartphone subscriber, which this graph represents. There are supply problems with the iPhone and Nexus 7 as well.

its misleading because most of the average is from a time when nobody was buying wp7 phones because the release of wp8 phones was imminent and a huge percentage of the base was waiting for the new arrivals. that totally skews market reality. nobody is contesting the data for that period,but the conclusion and the way it is presented is whats wrong. The data is not even current,not even including the most important month,and its basically saying marketshare is dropping.

You're contradicting yourself. It's simply a chart with the data so if you aren't contesting the data then you can't disagree with the conclusion or presentation. This is the latest release from ComScore (it was just released yesterday) so it is current.

it doesn't matter if its the latest release,its old data. headline should be windows phone marketshare dropped before windows phone 8 released. Whats so hard to understand? Using old data to paint a picture of current reality is wrong.

As an app developer, I don't know that I believe this. Simply because, the number of app downloads that I've had seems to be increasing month to month, not decreasing as the report would imply.

I can't seem to edit my post, so let me add:

This time last year I was pulling in 1/5 of the paid downloads as I am this year. I'll gladly take a .06% decrease in users if the current user base are willing to spend 5x as much.

greenwizard88 said,
I'll gladly take a .06% decrease in users if the current user base are willing to spend 5x as much.

The report doesn't necessarily say that there was a decrease in users. There could be more Microsoft devices now when compared to before but they just make up a smaller portion of the growing market.

neufuse said,
are they including windows mobile and windows ce devices in this? if so, no crap!

Yes they are including both. But when is the last time you saw someone with a WM phone ?

The fact that WM two years after the release of WP is still declining at a faster rate than WP is gaining market share is slightly disturbing imo.

no, this is only windows phone. there are no more wm phones sold anymore,and the wm number has finally trickled to nothing. And wince doesn't count in this. if it did,then the number would be pretty huge. wince is used in a lot of things,from taxis,to bank terminals,to bank keypads,to retail scanners,etc...

LaP said,

Yes they are including both. But when is the last time you saw someone with a WM phone ?

Normally I would agree with you, but I just found out one of my friends is still using a WM6.5 device.

I think a lot of the lack of interest in Windows Phones comes actually from the stores. A friend of mine was looking at getting a new phone last week and was deciding between the Droid DNA and HTC 8x. He didn't decide, but he was telling me the Verizon reps did nothing but bad mouth the 8x and Windows Phone in general the entire time. They claimed that the 8x is a starter phone for people who are new to smart phones and you can't barely do anything on it. They even brought up the fact that they all were given 8x's as company phones and they all hated it.

A good amount of the info they mentioned was either wrong or they just didn't bother to mention any of the exclusive features that Windows Phone provides. They went with plain specs (like the DNA has a quad core, failing to mention it needs that to run all the bloat it comes with).

I went with him for a follow-up a couple days later and observed the reps working with customers. One guy came in a mentioned he was looking for a new phone and they immediately took him to the Android section, didn't even acknowledge that Windows Phone existed.

When the average consumer enters the store, and the reps immediately push them to Android or IOS, without even mentioning Windows Phone, or they just bad mouth it to no end without knowing what they are talking about, what chance does it have?

LightEco said,
I think a lot of the lack of interest in Windows Phones comes actually from the stores.

It's true. But the stores don't support Linux either (and i don't care btw). They are not really supporting Wii games either (the games not the console which is supported). Last summer the local Future Shops had maybe 15 different Wii games on the shelves at most.

It's MS job to create interest for WP and informs people about it. Not stores job. The stores sell what is popular. WP is not right now anyway not in Canada and not even close to it. There's no conspiracy against MS it's just business as usual.

I've yet to see anyone using a WP in quebec city, canada. Here in the mind of the canadian Joe Blow windows phone simply doesn't exist so why should store actually carry it ?

Edited by LaP, Jan 4 2013, 5:26pm :

That is what is hurting adoption, ATT will peddle iPhone and Verizon will peddle Android. Verizon is the worst, I moved to ATT for Windows Phone but had to explicitly ask for it. The store people have their own agenda, I prefer to make my own opinion and decisions.

I had exactly the opposite experience. I too was trying to decide between the HTC 8X and Droid DNA and the Verizon employee helping me was very positive about WP8 and the 8X, to the point of discounting the Droid as nothing more than an updated Droid Incredible with a bigger screen and a quad core processor.

LaP said,
It's MS job to create interest for WP and informs people about it. Not stores job. The stores sell what is popular. WP is not right now anyway not in Canada and not even close to it. There's no conspiracy against MS it's just business as usual.

Sorry, but I don't agree with you on that logic. A good sales person should be knowledgable with what they have, and should offer everything in their inventory. You can give the pros and cons, but let the customer decide for themselves. I know because I used to be in sales.

In fact, the other day, when I purchased my charging cover plate for my Lumia 820, the person that was going to assist me didn't even know they have it, or the Lumia's ability to do wireless charging. Which is sad because I had to educated some people in T-mobile about it.

For the sales person that are knowlegable about their product, I have to say that are bias. They would steer people away from Windows Phone devices even though they were trained to sell the device. It is like when I tried to purchased the HTC Radar over the phone, the first thing that sales person was trying and forcing to sell me an Android phone, and he even had the gal to asked me "why by a Windows Phone?", and my response was, "I don't give a s*** about Android, and you just lost a sale." Thus I went to a MS Store, and bought the Radar for Free.

I never said what a sales person should do and say.

My point was it's not a store (the entity not the employees) job to promote a product. Ie what i mean is you can't blame stores for low market share. As a compagnie it's your duty to promote your products and be sure people know about it.

Of course a good sales person will inform the client without any bias about all the products in the store. I agree with you on that. But that's a good one ... A sales man can say anything negative he wants about the XBox 360 a teen will still ask his or her parent to buy one. That's because MS marketed and promoted it.

And I will quote you again,

LaP said,

MS job to create interest for WP and informs people about it. Not stores job. The stores sell what is popular.

A store, once it enters an agreement with a company to sell the items, it is the store (and yes, sales persons) job to drive traffic to it as well. A company can do an elaborate kick off for a product, plaster ads, or commercial, but it also needs help from the stores (sales persons) to sell the item.

I agree with you on the Xbox part, however, we are not exactly talking about Xbox here.

RommelS said,
And I will quote you again,

A store, once it enters an agreement with a company to sell the items, it is the store (and yes, sales persons) job to drive traffic to it as well. A company can do an elaborate kick off for a product, plaster ads, or commercial, but it also needs help from the stores (sales persons) to sell the item.

I agree with you on the Xbox part, however, we are not exactly talking about Xbox here.


Xbox had a relative slow start aswel in a market saturated with giants.
I remember all the MS haters screaming back then Its almost the same as it is now, except its a phone instead of a modified computer.

The is correct, but to purchase a gaming console does not require an actual sales person all the time unlike a smartphone. Believe me, I would like to see lightning strike once again for Microsoft.

LaP said,
WP is not right now anyway not in Canada and not even close to it. There's no conspiracy against MS it's just business as usual.

I've yet to see anyone using a WP in quebec city, canada. Here in the mind of the canadian Joe Blow windows phone simply doesn't exist so why should store actually carry it ?

Weird, WP actually has some representation out here on the prairies with Bell, Telus and Rogers each having at least 1 WP handset with some display prominence in their stores.

I know of two people outside my family who have purchased Lumia920 outright for porting to their local carrier, SaskTel.

Must be a QC thing.

I'm much more interested in Ubuntu OS, if they can somehow make android apps work with it, it'll take off like a rocket, otherwise it'll be a long haul just like for Windows phones. I welcome them all, competition and choice drive them all to do better.

Ubuntu has two products that are a big confusing. One is Ubuntu for Android which uses the Android version of the linux kernel and kicks in when you hook your Android phone to a TV/Monitor with mouse and keyboard. This allows you to use your phone as a Linux PC while keeping all your android settings etc.
The other product is Ubuntu for phones which uses it's own Linux kernel and does not use Android at all. It will have it's own Apps (which can be HTML5 or native code... NOT Java based like Android) and will COMPETE with Android not compliment it.

The "Ubuntu for Android" part (that is, getting a full Ubuntu desktop when hooking it up to a TV or monitor) will also be a feature in the Ubuntu Phone (which also uses the same kernel as Android).

Regarding the apps, besides the proper Ubuntu Phone applications I guess they could eventually port the Dalvik VM and run Android apps as well.

ichi said,
The "Ubuntu for Android" part (that is, getting a full Ubuntu desktop when hooking it up to a TV or monitor) will also be a feature in the Ubuntu Phone (which also uses the same kernel as Android).

Regarding the apps, besides the proper Ubuntu Phone applications I guess they could eventually port the Dalvik VM and run Android apps as well.

Ubuntu phone does NOT use the same version of the kernel as Android. Ubuntu phone IS just a phone UI skin on the full desktop version of Ubuntu so of course it will remain so when you attach a monitor, keyboard, and mouse. Ubuntu Phone will not have access to Google Play to download Android Apps but I'm sure hackers will throw together some program to run android apps just like there is BlueStacks for PC and Mac.

This is due to people just moving from WM IMO, along with the WP uptake being slower, so it declines.
WP8 is doing better than 7 though and will continue to do so, time is required.

The numbers quoted are also end before most of the WP8 phones even came out. December numbers will tell a different story.

Need to see how Windows Phone 8 affected the numbers, we have to wait for couple of months. Its too early to talk about numbers. The number of people liking WP8 is increasing, the Nokia and HTC devices are really good

ahhell said,
The numbers quoted are also end before most of the WP8 phones even came out. December numbers will tell a different story.

absolutely, i know quite a lot of people finally switching but I'm in UK so won't affect these numbers.

Please note, this is August through November, not including November. It's a 3 month report. August, September, and October (WP8 was released in October I believe) ONLY. So, well, theres that....

Invizibleyez said,
Please note, this is August through November, not including November. It's a 3 month report. August, September, and October (WP8 was released in October I believe) ONLY. So, well, theres that....

The three months immediately before the Windows Phone 8 launch... during which time it was very known that those WP7 phones were not going to be upgraded to WP8... not very surprising that sales were slow during that period.

The Ubuntu for Phones (software) is not expected to be released until late 2013 and hardware shipping with it is unlikely to be available to the public before 2014 even in the unlikely event that it's a raging success it won't be so until 2014. For 2013 Android will likely remain dominant (though it's lead may decrease as more players come to market.)

Dream on. It will end in the same way as WebOS, Tizen and the rest of failed ideas without proper hardware support and application ecosystem. Think of this, there are 500-800 (or more) Android devices out there and only around 1-2 million users from those root their phones and install from XDA. Do you really think that suddenly rest of those 500+ million of people will jump in and start to install other operating system on their phones when they don't give a f*ck about installing different ROM from XDA ?

Agree. Tizen which is heavily based on Meego, which was already dead to begin with, not to mention that Tizen and Meego are heavily touch based optimized.

mantragora said,
It will end in the same way as WebOS, Tizen and the rest of failed ideas without proper hardware support and application ecosystem.

Ubuntu has far better chances than WebOS or Tizen (which is not to say that it'll actually succeed):

-It's backed by a Company who's focused on the OS, so they won't be backing off as soon as they lose interest.
-It uses the Android kernel, so it'll be easy for OEMS to add support for any current or future Android device.
-Canonical already has a working app store infrastructure.
-QT/qml is quite more mature than, say, Dalvik, it should be a hell of a lot easier to build/port apps.

That said I don't see it taking over Android or iOS, but it still has better chances of building a decent ecosystem than alternatives like Tizen or Jolla.

ichi said,

-It uses the Android kernel, so it'll be easy for OEMS to add support for any current or future Android device.

There is Ubuntu for Android and Ubuntu Phone OS. Don't mistake them as one and the same. OEM's want to sell devices not operating systems. They can't update Android on time ad you think that they will add support for another OS for their devices ?
There is no way any carrier will allow phone that can switch OS in their portfolio. They will be locked.

ichi said,

-Canonical already has a working app store infrastructure.

Do they have any mobile apps ready ? Because I don't think that using desktop app on phone screen will give them any success.

And once again, around 1-2 milion Android users only load ROM's from XDA. If you think that rest of phone users that just want a smartphone will start playing with changing OS's on their phones you will be disappointed. Just like most users don't switch OS's on their computers. From 500+ milion Android users only 1-2 are geeks. The same true is for computer users.

Edited by mantragora, Jan 5 2013, 4:05am :

mantragora said,

There is Ubuntu for Android and Ubuntu Phone OS. Don't mistake them as one and the same. OEM's want to sell devices not operating systems. They can't update Android on time ad you think that they will add support for another OS for their devices ?
There is no way any carrier will allow phone that can switch OS in their portfolio. They will be locked.

I think you're confused with what he said. His comment about using the android kernel wasn't meant to imply that OEM's will start selling dual boot phones. His point was that all drivers and hardware that are written/built for android will function on the Ubuntu phone OS. So if Samsung decided to create a Ubuntu Phone device, it would require almost no effort and could reuse almost everything from their GSx phone.

spy beef said,
Microsoft will lose more when RIM releases BB 10 handsets.

Windows Phone is gaining marketshare:

http://www.wpcentral.com/repor...phone-growth-nokia-comeback

Thats just for Windows Phone, so it's far more reliable.

The ComScore report here on Neowin includes Windows Mobile, which people are still leaving, and it's also just for the US. But WP is doing far better in other countries. WP has almost 12% market share in Italy for instance.

Although I agree, what we could resume from both the article and your comment is:
-- Microsoft is losing marketshare because of WinMo departures, faster than more people are signing up for WindowsPhone, in the US at least.

1Pixel said,

Windows Phone is gaining marketshare:

http://www.wpcentral.com/repor...phone-growth-nokia-comeback

Thats just for Windows Phone, so it's far more reliable.

The ComScore report here on Neowin includes Windows Mobile, which people are still leaving, and it's also just for the US. But WP is doing far better in other countries. WP has almost 12% market share in Italy for instance.


Yes, in facts, it seems WP is a little more visible in carriers store in Europe than it was for WP7. So, it seems more exact that it's progressing... So this has to be reconsidered in global context... But people are sheeps, so this kind of article (yes, this one at neowin too) is bad cause it set the idea of a fail of WP in people's brain, even if it's false or inexact or more complicated to explain.

spy beef said,
Microsoft will lose more when RIM releases BB 10 handsets.

I hope not, because BB10 hasn't impressed me at all thus far.

FalseAgent said,

I hope not, because BB10 hasn't impressed me at all thus far.

It has impressed me. Ever since owning an N9 I've been waiting for someone to bring some of those concepts to market in a platform that has a future. i was really hoping WP8 would go button-less, especially after Win 8 (which can be fully used with only edge swipes).