Nokia Lumia 1020 promotion in UK slams Galaxy S4 Zoom

Most marketing campaigns are pretty dull, but in some sections of the UK the folks at Nokia decided to have some fun, at Samsung's expense, to help promote the 41 megapixel Lumia 1020. It's a a very humorous way to get some attention for the Windows Phone 8 smartphone, which has yet to be released in the UK.

The UKMobilereview site has posted images from one of its readers that shows three unnamed street corners with the same standing billboard. The signs currently are the home to an ad for Samsung's Galaxy S4 Zoom camera-smartphone. The billboards touts the 10x optical zoom for the Android device.

Over the weekend, Nokia moved billboard trucks right next to the Galaxy S4 Zoom signs with a message that said "Still, it didn't see this coming ...". Of course, it was meant to show that the 41 megapixel camera on board the Lumia 1020 is supposed to offer a better way to zoom on images rather than using the optical zoom with the Galaxy S4 Zoom.

All in all, Nokia's move to upstage Samsung at UK street corners shows that the company is both serious in getting the word out on its product while also offering people who go by those billboards a little bit of a smile

Source: UKMobilereview | Image via UKMobilereview

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41 Comments

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I am not surprised, this is how MS advertises now. Rather than showing their features and benefits they try to put the opposition down. Lets see the Karma works out for them, I predict it won't be good and its happening already.

derekaw said,
I am not surprised, this is how MS advertises now. Rather than showing their features and benefits they try to put the opposition down. Lets see the Karma works out for them, I predict it won't be good and its happening already.
RTFA. THIS ISN'T MICROSOFT!!

MS Backed OS, it is an MS strategy, I expect it was an MS idea to take the advertising in this direction. MS own NOKIA hardware now anyway. RTFA, THIS IS MICROSOFT NOW!!

derekaw said,
MS Backed OS, it is an MS strategy, I expect it was an MS idea to take the advertising in this direction. MS own NOKIA hardware now anyway. RTFA, THIS IS MICROSOFT NOW!!
MS won't be controlling Nokia's marketing yet. It's down to the OEM's how they market their own products. Microsoft won't own Nokia until 2014 as the deal hasn't even been approved by Nokia's shareholders yet and is still waiting for some regulatory approval. Until then Nokia are run as an independent company.

ps. do you even know what RTFA means??

derekaw said,
I have no idea what RTFA means but I thought that it looked impressive and that I should use it in my reply.

Sarcasm I suppose but its "Read the F*#$(*$ Article".

The only advantage Samsung has got apart from OS differences is the distribution channels. They can announce and are able to release them around the world on time. That is one thing they learned from Apple.

God awful OS? Says you maybe, and you're entitled to an opinion too, but me and a lot of other people like WP8, and 8.1 more so. It was good enough on my Lumia 620 to say good riddance to my Asus Transformer too, and hello Surface RT. Now I'm happily converged and looking forward to 8.2 or Blue or whatever comes next. Personally, I found the "wild west frontier" approach of Android and it's everything-seems-to-be-in-beta mode one huge PITA. And yes, I have all the apps I need, thank you very much. But that's my opinion.

Thank you Otto, I was just about to respond as well to this dumb statement. Both my wife and I own Nokia 925s and couldn't be happier. Microsoft seems to be really listening to it's customers as updates are coming. Funny thing is that I converted my wife from her galaxy S3.

I much prefer WP to Android. That's coming from owning two Android phones (currently S4), three different iterations of iPhone and never actually owning a WP. My wife has a WP though. Android is a decent OS, but it's just... clunky. iOS is good but just boring. WP is a well made OS, it's just a shame it suffers from lack of decent apps. I remember when Android though suffered the same issue although IMO still has issues as apps are loaded with adverts. So much so you really do need an AV installed to tell you when something is adware!

I would consider 1020 for sure, however the lack of external storage would bother me.

S4 was released just say they released "something". S5 will be the one to watch. I wasn't even tempted to upgrade my S3...still by far the best phone I've ever had...and I've had a few.

First, I had no idea this was legal in the UK.
Second, this tricks customers into the same old more megapixels are better crap. Someone should sue for false advertisment.

It is a clever way but I dont see this too legal in other countries.

There's no 'megapixel' mentioned on the ad as far as I can tell. And if the product works just as advertised, how can you call it false advertisement?

ilovetonetwork said,
First, I had no idea this was legal in the UK.
Second, this tricks customers into the same old more megapixels are better crap. Someone should sue for false advertisment.

It is a clever way but I dont see this too legal in other countries.


Could you point out on the truck where it talks about megapixels?

ilovetonetwork said,
First, I had no idea this was legal in the UK.
Second, this tricks customers into the same old more megapixels are better crap. Someone should sue for false advertisment.

It is a clever way but I dont see this too legal in other countries.

So when Samsung released their 12mp and 16mp cameras that take lower quality pictures than 8.7mp phones, you think they should be sued for false advertising?

The Nokia 41mp imaging is one of the 'better' higher megapixel technologies out there, and if Samsung had this type of optics and sensor in the S4 Zoom, do you really believe it wouldn't be a better phone?

ilovetonetwork said,
First, I had no idea this was legal in the UK.
Second, this tricks customers into the same old more megapixels are better crap. Someone should sue for false advertisment.

It is a clever way but I dont see this too legal in other countries.

You need to do some research on the camera. The large sensor is 41 MP but the resultant picture is not. You may be able to change it in the settings but the picture you end up with is 5 MP. What the camera does, is take that raw 41MP camera and averages each pixel with the ones around it. This provides a crisp and clear picture with an exceptional digital zoom.

Put forth the effort to look at the reviews for the camera. It takes amazing pictures.

pack34 said,

You need to do some research on the camera. The large sensor is 41 MP but the resultant picture is not. You may be able to change it in the settings but the picture you end up with is 5 MP. What the camera does, is take that raw 41MP camera and averages each pixel with the ones around it. This provides a crisp and clear picture with an exceptional digital zoom.

Put forth the effort to look at the reviews for the camera. It takes amazing pictures.

It actually takes a 38 MP image AND a 5 MP image at the same time. It's a little lower if you use 16:9, but the 4:3 image is in fact 38MP.

And it IS an amazing image -- and the reviews pretty universally agree.

-Forjo

Oh great so they're parking on the road next to adverts, that doesn't make me think 'wow windows phone' that makes me think 'get the hell out of the way and stop needlessly holding up traffic'.

n_K said,
Oh great so they're parking on the road next to adverts, that doesn't make me think 'wow windows phone' that makes me think 'get the hell out of the way and stop needlessly holding up traffic'.

I don't think it's parked because it's seems to be on a double red line, if the van is parked there for this advert i agree with you.

CygnusOrion said,
Seriously you're defending Shamesung's shameless adverts?

I'm not even mentioning samsung, I'm saying reguardless of whoever is doing the advertising, parking in bad places makes you look like a douchébag, and I'm not gonna pay a company full of douchébags.