Digital music player maker Creative has pledged to spend $100m to out-market Apple in a bid to take the market away from the iPod. And not just Apple. Speaking in Singapore this week, Creative CEO Sim Wong Hoo bullishly pronounced: "I'm planning to spend some serious money - I intend to out-market everyone." "The MP3 war has started and I am the one who has declared war," he thundered.
The company's goals are undoubtedly ambitious. Sim said Creative is looking to take 40 per cent of the worldwide digital music player market in 2005. During the Q3, it managed a mere ten per cent. Apple stood at 17 per cent. Those figures show there's plenty to play for, and indeed, Creative is on track to sell over 3m devices this quarter, Sim said. That, he believes, will push it ahead of Apple. "It's our target to beat iPod in this quarter," he said. But a number of analysts have already forecast sales of over 4m units during Q4.
News source: The Register