Crown Castle Mobile Media, a subsidiary of Crown Castle International Corp., and Microsoft Corp. today announced that Crown Castle Mobile Media has selected Windows Media Audio, Windows Media Video 9 and Windows Media Digital Rights Management (DRM) 10 for its Digital Video Broadcasting-Handheld (DVB-H) broadcast service deployment. As a preview of the exciting possibilities this relationship will deliver, Crown Castle Mobile Media will be demonstrating with Microsoft live mobile TV on Windows Mobile (TM) -based devices at the National Association of Broadcasters convention in Las Vegas from April 16 to April 21, 2005.
Windows Media helps enable the secure delivery of high-quality digital entertainment services over IP and other digital networks. The components of the Windows Media 9 Series platform are available from Microsoft in source code format, may be ported to mobile devices based on any operating system, and are licensed under published terms that provide significant commercial advantages for device manufacturers compared with alternative solutions. Windows Media Video 9 is Microsoft's implementation of VC-1, the proposed Society of Motion Picture and Television Engineers (SMPTE) standard.
"Windows Media is a superb solution for delivering audio and video services over mobile broadcast networks like DVB-H because of its quality and efficiency," said Michael Schueppert, president of Crown Castle Mobile Media. "We are excited to work with Microsoft on this endeavor."