Dell introduced new notebook computers on Tuesday available in eight different colors with advanced features as it tries to grab a bigger slice of the consumer PC market.
The world's second-largest personal computer maker also launched its first consumer PC to use flash memory instead of a traditional hard-disk drive to store data. The lightweight laptop comes with a modest 32 gigabytes of data storage space.
Dell's new notebooks, to be unveiled at an event at Macy's flagship store in Herald Square in New York, come in colors with names such as flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue and espresso.
An entry-level version of the notebook PC costs $749 and is available from Tuesday.