Dell And Tesco Announce European Retail Agreement

On November 17, a user suggested on Dell Ideastorm that the company should “Do A Deal With Tesco”. Just over a month later, it's happening. Beginning next month, Dell notebook and desktop computers will be available in Tesco, a premier international retailer with operations in Europe and Asia. Customers will be able to purchase Dell XPS and Inspiron products in Tesco stores, primarily in the UK, with sales also in Ireland, Poland, Czech Republic, and Slovakia. With this agreement, customers will be able to click call or visit to shop and purchase Dell products. Dell products will soon be available in more than 10,000 stores and on-line around the globe.

"With over 13 million customers per week shopping at Tesco’s stores, this deal will result in substantial exposure for Dell’s brand and products. Customers like to experience technology first hand, and can now purchase Dell’s award winning products in a Tesco store convenient to them,” said Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s Europe, Middle East and Africa operations.

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