Dell has decided to halt plans to open up a second retail outlet outside New York City, several months after cautiously saying it would give it a try, a company spokesman said Wednesday. The Round Rock, Texas-based computer hardware giant, however, said it has seen good results from its original retail store in Dallas, which opened last year, and that it continues to weigh new options for reaching the market.
"I can confirm for you that Dell is not moving ahead with plans to open a retail store in West Nyack," said Dell spokesman Dwayne Cox. "Our global consumer business is focused on meeting the evolving needs of customers around the world with new products and services, and doing so with overall shorter development cycles and flexible manufacturing and distribution methods."
Plans had already begun on a 3,000-square-foot retail store at the Palisades Center in West Nyack, N.Y., a massive mall near the New York State Thruway in the Hudson Valley. The Dell store was slated to be located between a Bed Bath & Beyond store and a Steve & Barry's on the first floor of the mall. As recently as Jan. 18, the mall's Web site had been listing job openings for a store manager and retail sales clerks and technicians.