Dell pulls the plug on Windows Phone, for now

While the news of recent has been mostly favorable for Windows Phone, it looks like Dell is ready to rain on that parade by saying that it won’t be producing any Windows Phone 7.5 devices.

WPCentral is saying that Dell will not release any devices for the remainder of this year or even next year. Dell will continue to support the Venue Pro but is taking a break from producing Windows Phone devices.

Dell was not a major vendor for Microsoft, but even so, losing a vendor is never a good thing for a platform that is an uphill fight to gain market share. But even as Dell is leaving the Windows Phone scene, Nokia is right around the corner and will start releasing its first Windows Phone devices in the very near future.

Dell, for now, is looking past the Windows Phone platform. That doesn’t mean that they won’t ever produce another Windows Phone device, but for the time being, Dell is passing on the opportunity.

Microsoft recently executed a massive rollout of the 7.5 upgrade to the Windows Phone platform that was delivered with near perfection. Yes, there were a few small bumps, but for the most part, nailed the roll-out. This update proved that Microsoft’s strategy of being able to control the update process to its devices is plausible and that it is a viable strategy going forward.

Report a problem with article
Previous Story

Samsung-Google press event delayed due to Steve Jobs' death

Next Story

Microsoft details Windows 8 memory usage reduction

77 Comments

Commenting is disabled on this article.

Dell can't market their way out of a box.
I've still got a Dell Streak, 5" LCD, running android 2.2.2
Fast, bright screen, runs circles around iphones & windows phones.
And I had 3 different winmobile phones in the past 4 years, and thought nothing could
beat them.
What did Dell do to market them? Tied them to at&t at a time when they still have exclusive domain over the iphone brand. And do you think at&t would push something that might outshine the iphone? Nope, and did tell advertise it? Nope, not much, so it died on the vine, save for those of us on XDA who know what an awesome device it really is.

Stupid move, really. They showed that they can make really good devices. Does anyone remember when a shot of Dell Lightening was leaked, and the entire tech world was drooling over it. I mean, literally! Everyone was talking about it.

But they messed it up at launch, and a lot of people forced themselves to buy something else.

The turtle and the hare people. WP 7.5 and beyond will still be in the race. Many analysts have made some bold claims that could risk their reputation if wrong and they made it. Nokia is exciting the WP market and other manufacturers will start to step up when they feel the market making a shift and that shift is starting now with Mango. So far the update has been for the most part a very smooth rollout. Developers will need to step up their game and Nokia will help with the market and development as well. One of the best bang for the buck phones off contract via eBay or Craigslist is the Samsung Focus. Pick them up for $100-$150 and update to Mango and you got a hell of a phone. IPhone has their applications and ecosystem that is very mature. Android is getting better but plagued with perception of viruses and being fragmented. For a moment lets assume all the platforms had the exact apps in their market store would you still stick with your OS?

I have all three platforms and use my WP 7.5 the most for work emails and calls. iOS for games and apps and Android for tweaking and playing around.

Come October 27th I hope to see the Nokia phones revealed and hope to have a Samsung Focus S in my hands soon after. That larger Nokia looks like a beast as well. Things will start to heat up soon for WP.

Stop worrying about what others think and just actually use WP 7.5 and you will find its simplicity is what makes it worth a second look.

We all like what we like but at least be open minded before posting an OS is dead or sucks before actually trying it. If its not for you then it's not for you.

I love my HTC HD7 with WP, it's a lovely device, it works so nicely, can only say good things about it.

Ok the thing im noticing here is, 99% of the WP7 haters simply look at it and think it looks ugly. GIVE IT A FRICKEN TRY. I swear if the sheer speed and simplicity don't immediately caputre you i will give you money back, no questions asked But seriously i love android but windows phone 7 is such a cool direction. It gets rid of all of the gimmicky crud and gets down to work. Even the interface starts to look very appealing after about 20 minutes of screwing around with it. I will be getting one for my next phone. My GF chose an android because she preferred its looks, but she too now says that in the future she would definitely consider WP7 after she played with one about a couple of weeks ago. I love how people draw lines in the dirt and limit themselves.

Sad to hear this, replaced my HTC HD7 with the Venue Pro and it is definitely a better phone (apart from the camera, I'll give HTC that).

I don't think WP7 is bad at all, but the fact is I don't know a single person who owns a device that runs the OS.

smooth3006 said,
the biggest downfall of wp7 was the total lack of any marketing.

I find it interesting that you continually refer to WP7 in the past tense.

roadwarrior said,

I find it interesting that you continually refer to WP7 in the past tense.

Walk into any carrier and see if they wont steer you towards android or the iphone. Not to mention the lack of ads or promoting.

smooth3006 said,
the biggest downfall of wp7 was the total lack of any marketing.
For the first time in this thread I actually agree with you. Microsoft could beef up the print and television marketing, but so could the carriers and the OEM's. Samsung is all over my TV on a regular basis touting some phone or tablet with some flavor of Android... time for some WP7 commercials. Contracts are expiring all the time, it's time to get WP7 in to the consumers mind when they shop for a new phone.

A Dell Venue Pro unlocked GSM phone for 299$ is actually one of the best deals currently. Manufacturers selling phones directly to consumer works well in every country except the US. Dell has to either join the carriers or get out of the US Market. While not exactly good for the consumer, Carriers selling "locked" phones, custom firmware and long term contracts seems to be the only thing that works in the United States.

M_Lyons10 said,

LOL I guess we have a new WP7 troll on Neowin... lol

i forget where im posting sometimes. I guess from now on i should only say positive things to please the fanboys....rolls eyes.

smooth3006 said,
i forget where im posting sometimes. I guess from now on i should only say positive things to please the fanboys....rolls eyes.

No, but if you want to say something critical, it would be better to keep all your comments together and to elaborate on them, rather than spamming the same or similar comment all over the article. For example, you might not be singled out as a troll if you had posted a single parent post, combining several of your other posts into something like this

smooth3006 could have said,

This seems like a smart move on Dell's part as WP7 hasn't proven to be very popular to this point. Fact of the matter is, here in the USA, the sales numbers are not what MS was hoping for, and maybe not what many carriers would have liked. Sad, but true.
It's easy to argue that there is a severe lack of marketing surrounding to product lineup, both as far as any carrier or OEM will advertise their Windows Phones, and the Lack of highly visible platform advertising on the part of Microsoft

Now, I took what you said in your three thread starters, reworded them (and added a little fluff) and turned them into a single coherent and legitimate post. I doubt that you would be singled out as a troll should you have posted something like that. I'm not saying everyone would agree with you, but hostilities would be lower

Sraf said,

No, but if you want to say something critical, it would be better to keep all your comments together and to elaborate on them, rather than spamming the same or similar comment all over the article. For example, you might not be singled out as a troll if you had posted a single parent post, combining several of your other posts into something like this

Now, I took what you said in your three thread starters, reworded them (and added a little fluff) and turned them into a single coherent and legitimate post. I doubt that you would be singled out as a troll should you have posted something like that. I'm not saying everyone would agree with you, but hostilities would be lower

i don't need some kid on the internet correcting what i posted. this is exactly why i don't come to neowin much anymore.

smooth3006 said,
i forget where im posting sometimes. I guess from now on i should only say positive things to please the fanboys....rolls eyes.

Only positive? No. Based in fact and lacking in trolly flamebait? Yes please.

WP7 market share is increasing, while some other brands like RIM and Symbian are decreasing.

smooth3006 said,

i don't need some kid on the internet correcting what i posted. this is exactly why i don't come to neowin much anymore.

Sorry, did I **** in your cornflakes? You are complaining that people are calling you a troll, and that others are being fanboys, yet most of what I see people doing is attempting to refute short, unsubstantiated posts of a user who seems to like to threadshit

/Also they are complaining about the short, unsubstantiated and generally abrasive posts of yours
//Regardless of the veracity of your posts, the tone and brevity of them does come off as trollish

M_Lyons10 said,

LOL I guess we have a new WP7 troll on Neowin... lol

LOL we have a lot of fans of Joseph Vissarionovich............. here:

if you dissent you are a troll...........

Right, right......

The biggest thing holding WP7 back right now is the complete lack of marketing of it by the carriers, OEMs, and even Microsoft themselves. Well, that and the fact that there are still so many different types of apps that are available on iOS and Android that have no equivalent on WP7 (although it is getting better). I love my HD7, but honestly, it deserves better from app developers and from Microsoft. Hell, I think that Kin phones were promoted more than WP7!

roadwarrior said,
The biggest thing holding WP7 back right now is the complete lack of marketing of it by the carriers, OEMs, and even Microsoft themselves. Well, that and the fact that there are still so many different types of apps that are available on iOS and Android that have no equivalent on WP7 (although it is getting better). I love my HD7, but honestly, it deserves better from app developers and from Microsoft. Hell, I think that Kin phones were promoted more than WP7!

The marketing is terrible. The Titan is availabe and on sale now, you would think that with its USP of a 4.7" screen HTC and Microsoft would be screaming about it from the rooftops. Now they have Mango which seems to be well received even by typically anti-MS sites, yet not one word. Its baffling, inexcuseable and will be no surprise when Ballmer stands up next year and says again that WP7 sales have been disappointing.

BTW, happy owner of a Dell Venue Pro.

efjay said,

The marketing is terrible. The Titan is availabe and on sale now, you would think that with its USP of a 4.7" screen HTC and Microsoft would be screaming about it from the rooftops. Now they have Mango which seems to be well received even by typically anti-MS sites, yet not one word. Its baffling, inexcuseable and will be no surprise when Ballmer stands up next year and says again that WP7 sales have been disappointing.

BTW, happy owner of a Dell Venue Pro.

This is a classic bull**** move from Dell. They did it what the Dell DJ and now they're doing it again. Why even bother if you're not serious. I'm also a very satisfied DVP owner. Love the phone and was hoping for an upgraded model in another year but Dell sticks it to me yet again!

efjay said,

The marketing is terrible. The Titan is availabe and on sale now, you would think that with its USP of a 4.7" screen HTC and Microsoft would be screaming about it from the rooftops. Now they have Mango which seems to be well received even by typically anti-MS sites, yet not one word. Its baffling, inexcuseable and will be no surprise when Ballmer stands up next year and says again that WP7 sales have been disappointing.

BTW, happy owner of a Dell Venue Pro.


I hope they were planning to advertise with Nokia devices.

KingCrimson said,
Good move, no need to invest in a DOA platform.

that is picking up speed daily right now *rolls eyes* Android was DOA by this same if its not popular out of the door its dead logic.... people like verizon marketed the heck out of it, for some reason no one is paying them off to market the heck out of wp7

KingCrimson said,
Good move, no need to invest in a DOA platform.

DOA my arse. WP7 market share is increasing. Get your facts straight.

bjoswald said,
As much as I hate Dell, I can't blame them.

Still though, it was their own fault. Dell handled this device horribly.

wasn't really aware of anyone with a dell WP7 device to start with, I know they showed one off when WP7 was announced, but I never saw one sold or anyone with one... were they ever marketed to start with?

neufuse said,
wasn't really aware of anyone with a dell WP7 device to start with, I know they showed one off when WP7 was announced, but I never saw one sold or anyone with one... were they ever marketed to start with?

the dell venue pro was sold in the states under t-mobile.

smooth3006 said,

the dell venue pro was sold in the states under t-mobile.

ah! didn't know that, still hever saw any real marketing for a dell device

neufuse said,

ah! didn't know that, still hever saw any real marketing for a dell device

There was no marketing for ANY WP7 device, thats been one of the main problems.

neufuse said,

ah! didn't know that, still hever saw any real marketing for a dell device

Yeah, you had to buy it from Dell too. Really, it's no wonder it failed, the market is just not structured in the US to buy your phone from a 3rd party. You get it from the carrier (Who didn't actually have DVP's...

smooth3006 said,

the dell venue pro was sold in the states under t-mobile.

It was, but it that wasn't widely known and in store marketing was lacking.

smooth3006 said,
fact is wp7 never took off here in the states like they thought it would. no one can deny that fact.

We get it already. You don't like WP7. Quite spamming the ****ing thread.

ahhell said,

We get it already. You don't like WP7. Quite spamming the ****ing thread.

did i strike a nerve?

also this has zero to do with me not liking wp7, it's the cold hard truth.

smooth3006 said,

did i strike a nerve?

also this has zero to do with me not liking wp7, it's the cold hard truth.

Hardly. You just want to troll...

The TRUTH (Since you're so interested in it) is that Windows Phone accounts for 30 % of HTC's sales. That's pretty significant for a new platform (And that figure is from before Mango and the devices that are shipping with that)...

http://www.neowin.net/news/htc...ts-for-30-of-our-unit-sales

Perhaps you should read up on stuff before you start sounding like a fool.

M_Lyons10 said,

Hardly. You just want to troll...

The TRUTH (Since you're so interested in it) is that Windows Phone accounts for 30 % of HTC's sales. That's pretty significant for a new platform (And that figure is from before Mango and the devices that are shipping with that)...

http://www.neowin.net/news/htc...ts-for-30-of-our-unit-sales

Perhaps you should read up on stuff before you start sounding like a fool.


And 1% of the over all market share. Look out everyone!! WP7 is taking over!!! Maybe they'll even make it up to 2% next year!!

smooth3006 said,
fact is wp7 never took off here in the states like they thought it would. no one can deny that fact.

Actually they can.

WinPho 7 market share IS increasing while some other makes are decreasing. Nobody can deny THAT fact.

smooth3006 said,
fact is wp7 never took off here in the states like they thought it would. no one can deny that fact.

It's funny, people will call your comment "spam" or you are being a "troll". But facts are facts and I think the people on this forum would prefer to believe in the fairy tale.

I'm yet to see any Dell mobile device impress me, regardless of the platform. I'm typing on a Dell laptop but would rather buy a ZTE smartphone than any Dell currently out.

They werent really that good a phone vendor in the first place. The launch of the Dell Venue Pro was abysmal at best on the smallest US carrier and the phone was filled with problems. And their Android lineup isn't that great either. It looks like they are more interested in China than anything else.

Dell's heart was never into making phones. They probably just did it because HP bought Palm and they didn't want to feel left out. And we all know how well that worked. It's just too far out of their comfort zone for any computer manufacture to make a phone I think.

its not like they made alooooooot wp7 devices anyway....

look at HTC, if they did this, it would be bad but dell nah, it wasn't impotant and they know HTC and Samsung and soon Nokia would just sell more

EmilyTheStrange said,
its not like they made alooooooot wp7 devices anyway....

look at HTC, if they did this, it would be bad but dell nah, it wasn't impotant and they know HTC and Samsung and soon Nokia would just sell more


Why did a PC maker even think it was a good idea to "have a go" at making phones anyway? Seems to me like it was always doomed to fail. If I want a new phone, Dell would be the last company I would think of buying one from.

ahhell said,
Seems like a dumb move to me.

They spent a lot of effort working out problems with the DVP. To them, maybe the current incarnation of the DVP, if indeed the problems have been worked out, is already like a new model and they just want to sell as many units of the DVP as they can without incurring more R&D expenses on a new design.

ahhell said,
Seems like a dumb move to me.

It was horribly handled beginning to end by Dell too. People had to buy it online from them, they didn't have any real relationships with Carriers, the phone wasn't out there... It had a lot of issues early on as a result of driver problems from Dell. Really, they have only themselves to blame.

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.

Troll comments aren't appreciated.

Tom said,

Troll comments aren't appreciated.

i am a huge windows phone fan but he is right... wp7 is a huge risk for a company like dell because they are failing pretty hard in their smartphone division.. they need to focus on what they have now.. Whereas a company like HTC/samsung can be more risky as they have alot of success already in the market.. I think dell may be stepping back from the cellphone market as a whole sort of like how HP has.. Companies need to focus on their main products in these rocky times..

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.

By your reckoning no one should have produced android phones as they were not that popular till verizon created the droid ad campaign. Dont worry, WP wont get any better and start selling more, you can rest assured your preferred platform will rule forever! /s

efjay said,

By your reckoning no one should have produced android phones as they were not that popular till verizon created the droid ad campaign. Dont worry, WP wont get any better and start selling more, you can rest assured your preferred platform will rule forever! /s


yeah we are hoping that WP7 would become popular but some reason its not attracting masses.... when i was to buy a phone i looked at WP7 and Android but Android looked more attractive and I finally got an Android.... not sure what Microsoft have to do but Android seems to get a lot more attention.

still1 said,

yeah we are hoping that WP7 would become popular but some reason its not attracting masses.... when i was to buy a phone i looked at WP7 and Android but Android looked more attractive and I finally got an Android.... not sure what Microsoft have to do but Android seems to get a lot more attention.

The mass of new phones will probably help

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.

The day 7.5 came out I ordered my Dell Venue Pro, I received it last Friday and I am 100% happy with both the phone and the OS.

JimmyJamesRoS said,

The day 7.5 came out I ordered my Dell Venue Pro, I received it last Friday and I am 100% happy with both the phone and the OS.


Good to know... but you buying it still doesn't make it popular....

still1 said,

Good to know... but you buying it still doesn't make it popular....

No, but if many more also go out and get a WP, it will become more popular

Forest for the trees and all that

Sraf said,

No, but if many more also go out and get a WP, it will become more popular

Forest for the trees and all that


So you are saying that its not popular yet but will become popular when many buy it. Please look at the posts made above

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.
JimmyJamesRoS said,
The day 7.5 came out I ordered my Dell Venue Pro, I received it last Friday and I am 100% happy with both the phone and the OS.
Still1 said,
Good to know... but you buying it still doesn't make it popular....


So you are I are saying the same thing that WP7 is not popular yet...

still1 said,

Good to know... but you buying it still doesn't make it popular....

Don't forget that Windows Phone 7 is a new platform being only around a year old, however it's market share IS growing steadily. Whereas the likes of RIM, and Symbian are declining quickly. iOS is even declining slowly in some countries.

Source: http://wmpoweruser.com/windows...usa-has-7-of-german-market/

The release of Mango, and the whole raft of new WinPho7 devices hitting the market recently and in the near future will really help to accelerate adoption.

Microsoft are in this for the long game. 2% US share, 7% German share is actually not bad after a first year with limited marketing. Also don't forget that Nokia are a big player in the phone industry. Alot of people will buy the Nokia WP7 devices. In fact one analyst predicts the Nokia deal will catapult WP7 above iOS by 2015.

Source: http://www.pcworld.com/article...ake_iphone_ios_by_2015.html

Edited by Ryster, Oct 7 2011, 10:15pm :

still1 said,

So you are saying that its not popular yet but will become popular when many buy it. Please look at the posts made above

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.
JimmyJamesRoS said,
The day 7.5 came out I ordered my Dell Venue Pro, I received it last Friday and I am 100% happy with both the phone and the OS.
Still1 said,
Good to know... but you buying it still doesn't make it popular....


So you are I are saying the same thing that WP7 is not popular yet...

No I'm saying that if more people like him buy the phones it will become more popular. Simple as that

Really, it's not a profound or deep statement

Sraf said,

No I'm saying that if more people like him buy the phones it will become more popular. Simple as that

Really, it's not a profound or deep statement


I think u and I are just saying the same thing..... JimmyJamesRoS said that WP7 is popular since The day 7.5 came out he ordered his Dell Venue Pro. I said that it still doesn't make it popular but when more people like you buy the phone it will become popular...

still1 said,

I think u and I are just saying the same thing..... JimmyJamesRoS said that WP7 is popular since The day 7.5 came out he ordered his Dell Venue Pro. I said that it still doesn't make it popular but when more people like you buy the phone it will become popular...

You know what, I think we are saying the same thing

smooth3006 said,
smart move on dells part as wp7 isn't really that popular.
WP7 is fine; just don't release a phone, keep it a secret and then wonder why it didn't do well. There was little marketing and hard to find subsidized carrier pricing.

still1 said,

Yeah..... if you don't like a comment then you call it troll....

Yeah exactly! That's the problem with the people on this site.

Anyway smart move. Waiting to hear that from Samsung and HTC.