Dell's Adamo made official, Adamo 9 already rumored

After Google gave away the release date for the upcoming Adamo, Dell has come out and made it official; the world has a new player in the game of thin notebooks.

The notebook itself features a one-piece aluminium body, as well as a glass display as sits at a mere .65 inches. It has a 13.4" screen, 2 gigabytes of DDR3 RAM, WiFi support and Bluetooth 2.1. Apparently, it'll last you a good 5 hours or so. An Adamo with the aforementioned specifications will set you back $2000, whereas if you fork out $2700 you can get an upgrade to a 1.4 GHz processor, 4 GB RAM and an AT&T 3G WWAN card.

You can read Dell's official press release below.


· Adamo is first product under new Adamo by Dell brand
· Premium craftsmanship and design inspires new aesthetic across Dell family of products
· Adamo by Dell created to disrupt people's perceptions of what personal computing is today

ROUND ROCK, Texas, March 17, 2009 – Style-minded people who place a premium on precision craftsmanship and design can now add Adamo to their list of must-have items for 2009. Dell today unveiled the world's thinnest* laptop as a kick off to the new Adamo by Dell brand.

Adamo, derived from the Latin word meaning "to fall in love," will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies.

The News:
Adamo is the pinnacle of craftsmanship and design and features:

· A chassis milled from a single piece of aluminum featuring precision detailing and a scalloped backlit keyboard

· Striking high definition edge-to-edge glass display

· Fully connected with WiFi, Bluetooth™ and optional integrated mobile broadband** and full complement of connectivity ports with no compromises

· Cool, quiet and robust solid state drives

· Available in Onyx and Pearl colors with a broad range of complementary accessories

· Price starting at $1999

"Great design needs to be timeless and evoke emotion in people", said Alex Gruzen, senior vice president of Dell's consumer products. "While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch."
"Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year," said Rob Enderle, Principal Analyst, Enderle Group. "The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand."

People who choose Adamo will be offered a unique color matched collection of Adamo by Dell branded peripherals and accessories including, in the U.S. an exclusive line of bags fromTUMI. Choices will include:
· External storage option with 250GB*** or 500GB*** external hard drive.
· External DVD+/-RW or Blu-ray disc drive.
· 8GB*** USB drive.
· Connectors and cables including DisplayPort to HDMI, DVI, and VGA.
· Adamo Premium Service (US Only):
o 24/7 access to Dell's best trained technicians
o Consistent communication with a dedicated personal team

The Adamo by Dell brand is being supported by innovative and new approaches to marketing and promotion for Dell. Designed to challenge people's perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design.

Dell has looked beyond traditional approaches to reaching computer shoppers and launched a provocative campaign featuring:

* A stylish worldwide print campaign shot by acclaimed British-based photographer Nadav Kandar and featuring high-fashion models that reinforces the "fall in love" positioning. Kander, whose work is celebrated in galleries worldwide, also shot the moving portfolio, "Obama's People," which appeared in The New York Times Magazine earlier this year.
*, the centerpiece of the campaign and a highly stylized site where viewers can learn about Adamo, register for updates and, beginning today, place orders. Since its launch last month, has attracted nearly 800,000 unique visitors from around the world and more than 1 million page views.
* Artful packaging in which the product arrives "floating" in a clear box with minimal clutter - a beautiful experience for a sophisticated product.

Product Specifications:

* Intel® Core 2 Duo processors with Intel® Centrino ® technology
* DDR3 system memory
* 13.4-inch 16:9 HD display
* Draft-Wireless N
* High-performance solid state drives standard
* Bluetooth 2.1
* Mobile Broadband* option
* Up to 5+ hours of battery life (preliminary)****
* 2 USB ports, 1 USB/eSATA combo port, Display Port, RJ-45 port
* Genuine Windows Vista® Home Premium Edition SP1, 64-bit

Available for pre-order today at and shipping worldwide starting March 26, 2009, Adamo will be available online for purchase in 24 countries including U.S., Canada, Mexico, Brazil, U.K. France, Germany, Ireland, Italy, Netherlands, Spain, Russia, Sweden, Switzerland, UAE, ANZ, China, Honk Kong, India, Korea, Malaysia/Singapore, Japan, and Indonesia.

Interestingly, Dell has included some rather intriguing notes in the below support diagnostic image:

Image courtesy of Engadget.

Can you spot it? Yes, Dell themselves have already mentioned the next iteration of the Adamo, the Adamo 9. As well as that, they have noted a Studio One 22 device. Keep your eyes peeled as more information on this emerges later.

If you wish to purchase an Adamo, you can pre-order one now from Dell's website, for a release on March 26 in the countries mentioned above.

Report a problem with article
Previous Story

Cisco's new blade servers to compete with existing partners

Next Story

Meet the Staff, Episode 2: Robert Wright


Commenting is disabled on this article.

macbook air at least has a 9400. what graphic chip is used for this thing?

if this thing run on integrated graphic, i would like to measure michael dell's temperature ... with my middle fingers ...

Albert said,
macbook air at least has a 9400. what graphic chip is used for this thing?

if this thing run on integrated graphic, i would like to measure michael dell's temperature ... with my middle fingers ...

Are you a homosexual, Albert?

Dell.. would have just as well shot themselves in the foot.. this is a nice looking laptop, but theres no point to it. There adamo website and video looks exactly like what apple did when they launch the new mac book line.. its sad. and un dell like.. the adamo sadly is not gonna be a headliner.. so average person is gonna pocket that much for those specs.

Even the rich (the crowd they target) would have the brains not to buy power.. useless machine.. upgrade the specs man.. then this would do well..

I must be in the minority that really likes this laptop, or at least the design...

But as others have said, the Studio XPS 13 is still a great looking alternative that is more reasonably priced.

well, i thought i would like the thing when i first heard about it, but after seeing the specs and the price tag (probably $3000+ CDN, if you don't go for the base model) f*ck that! wow, dell could of been a ultra thin market leader instead it dropped the ball.. only thing it really has going for it is its look, which is far better than MacBook Air and perhaps even MacBooks in general

the thing will sell about as well as the Air lol which ain't a good thing

i guess its gonna be Windows 7 on my XPS1530 for the next couple years or until my warranty dies in 2013, at which time i hope something worth that price tag is available, the cost of those solid state drives don't help much

its fantastic looking hardware but damn...

PC users are not pleased with this, i read the comments above... nobody seems excited, but unlike Apple, we have other choices

the specs are pretty good. gotta remember the Core 2 duo at 1.2 since its ULV. having 128GB SSD included is nice too. but you'd think at that price they could include 4GB ram. actually they should have priced it at least as low as the 1799 MBA.

Honestly, the specs aren't bad (it can be upgraded to 4 GB of RAM, has more ports than the MBA, (which also has an integrated GPU), and the Dell has the 128 GB SSD standard), but the MBA still looks better IMO.

2k is not much for this machine. Heck, we order the e6400s at work for 1600 and they don't have DDR3 memory or a SSD. Or BT support and a few other things. Plus its small and light weight.

Lets hope Dell doesnt screw up and have hardware issues after the product is released. This is also a new product from Dell and they tend to be a little expensive at first. I remember when we started to order machines from dell we were paying over 1000 for the desktops a few years we pay about $400 less.

Most companies are not going to get the adamo just because of stylish issues. They probably chose the e6400s because it's a business line.

profets said,
yes, complete with a 4200rpm HDD.

the adamo and its features looks great, but definitely a tough price..

Yeah, they don't include the 128GB SSD standard, but you get a faster CPU/GPU that's not only 1lb lighter, but also $200 cheaper.

true, but with adamo you get 2 usb, 1usb/eSATA, RJ45 as well... lol

either way, theyre both expensive laptops that most people cant afford anyway

personally using systems where difference was HDD speed, its not noticeable between a 4200rpm or higher

profets said,
yes, complete with a 4200rpm HDD.

the adamo and its features looks great, but definitely a tough price..

Hell-In-A-Handbasket said,
personally using systems where difference was HDD speed, its not noticeable between a 4200rpm or higher

i dont want to get off topic, but theres no way you can compare a 4200rpm disk to 7200rpm. or whatever. you can easily notice a difference , especially with something slow like 4200

Hell-In-A-Handbasket said,
personally using systems where difference was HDD speed, its not noticeable between a 4200rpm or higher

What...maybe you should try using a SSD Drive. Microsoft office (word/powerpoint/excel) loads in under 1 second. Outlook is up in 1 second. Firefox is up much faster.

Wow... I seriously can't believe Dell is going to sell this for that price. I was looking forward to seeing what Dell was going to show today, but this is joke.

quirkatron said,
such a dope looking laptop, nice to hear its not a piece of crap under the hood

Thanks for the sarcasm, lol. This thing makes the Macbook Air look like value for money! :P