Designer creates his own unified Microsoft logos

Several months ago, Microsoft launched the official logo for Windows 8. The design made the logo look more like a real window and less like a flag. However, the Windows 8 logo actually looks much more like the first logo for Windows 1.0.

Now a freelance designer named Andrew Kim has made some speculative designs for several of Microsoft's current and upcoming projects. He has posted them on his Minimally Minimal site. As you can see, the logos above, for Windows, Office, and the Surface tablet, all have a unified design of an angled slate next to the logo itself.

Kim shows on his page how his slate design could be incorporated in product packaging and marketing tools, along with billboards and even on a Windows Phone boot up screen.

The idea of a unifying logo design for all of Microsoft's products is certainly interesting. It's also true that Microsoft is pushing its Metro user interface in Windows 8, Windows Phone and the Xbox 360 console, which makes the UI of many of its products very similar. Keep in mind these are just unofficial logos and have not been officially order or endorsed by Microsoft.

Via: The Verge
Source: Minimally Minimal | Images via Microsoft (top) and Andrew Kim (bottom)

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Looks like the pros are overdoing it and trying to hard to create good design while the amateurs can come up with something simple and attractive.

I'm a designer, and I have to say, that this logo is lame.
Flaws in logo
- Casual
- Outdated ( yea, everyone already "knows" this form. )
- Nothing new.
- It really doesn't add anything new to Microsoft brand.

I can probably come up with something better in Kid Pix. Next please...

They're too simple, bland, and confusing. Modern graphic design is going to far. The Surface logo looks like a surface? To me, it just looks like a parallelogram. I also dislike the font. There is no sense of professionalism in this at all.

I would love to have Susan Kare's opinion on these too.

I'm not a fan.

The Office Logo is alright and it would translate into an icon. The other two are, quite honestly, terrible. I'm sorry to the designer, but I'm sure you're used to criticism (even if it's non-constructive). Can you image the Surface icon, it'd just be a white slab...

I honestly think minimalistic is getting out of hand, it seems to be the only style "good designers" use these days. They are low contract (usually reverse contrast) pieces of ****.

I much prefer logo's with higher contrast and functionality (ability to tell quite easily what the icon represents, but not due to it's popularity).

air- said,

what can you do?

I can draw some pentagons? Or seeing as this is Windows 8, maybe an octagon instead?

If people would stop using a crappy JPEG version of the Windows 8 logo it would look much better

The title of the article should be: Random guy uses Photoshop and fails

PmRd said,
If people would stop using a crappy JPEG version of the Windows 8 logo it would look much better

The title of the article should be: Random guy uses Photoshop and fails

What did he fail at, exactly? I think he did something bold that Microsoft wouldn't have the balls to do.

omgben said,

What did he fail at, exactly? I think he did something bold that Microsoft wouldn't have the balls to do.

Yeah you're right he used some bold fonts. lolll. If you'd read the comments you'd find that at least 90% of the people here agree that it's pure crap.

Microsoft wouldn't have the balls to do something like that? Have you been living under a rock for the past year?

They're crap, give no information about the product whatsoever and feel elitist but like the rest of Windows 8, they suit the "style over substance" feel.

I hate it, it looks terrible and amatuer. This minimalist bull**** is getting old and tired. I just think these designers are getting fing lazy. Give me back Maximal Designs.

deepfunkysoul said,
I hate it, it looks terrible and amatuer. This minimalist bull**** is getting old and tired. I just think these designers are getting fing lazy. Give me back Maximal Designs.

You're right, it needs a lens flare, 3 gradients, and a gaussian blur.

Look who wrote it. He's got to get in some daily anti-Microsoft-isms.
All his stuff has a sad slant to it. Not sure why he's incapable of writing something unbiased.

that's so ugly logos I saw in my whole life, sorry but it's my opinion.
BTW, Logos have transparency! don't you forget that transparency removed from Windows 8...

the office looks ok, HIS logo on surface and windows phone look UGLY
wallet design looks much better

Edited by subcld, Jul 4 2012, 7:32pm :

rom said,
I don't like the logos at all. This is better: http://danielcyoung.com/projects/microsoft/

What? That's just horrible, the guy who made that must be taking some really hard stuff to think these are remotely good. The idea of having the same (awful) logos with tiny subtle changes to represent a range of completly different products is just ****ing stupid and would be extremely confusing. He's so in love with his idea he doesn't realise how awful it is.

Edited by PmRd, Jul 4 2012, 8:13pm :

Dot Matrix said,
I like the space theme, however.

OS X already has a space theme since 2007. Default desktop pictures, Time Machine, Versions to name a few things.

This is really cool! I really like the concept and design. I'm not sure about the Windows logo, but the rest was well executed.

Not a huge fan of his logos, BUT, I love the ideas in his blog. Microsoft, hire this guy before it's too late.

Jaybot said,
Not a huge fan of his logos, BUT, I love the ideas in his blog. Microsoft, hire this guy before it's too late.

Exactly. The logos are not great, but his other ideas are.

Office logo looks like an office cubicles, Windows logo looks like windows, Surface logo looks like a surface. Nice! I do like them logos!

Not a fan. I get the minimalist thing, but this just takes it wayyyy to far. I wouldn't even know what they were supposed to represent if the text wasn't there next to it, an icon version would be confusing.

Max Norris said,
Not a fan. I get the minimalist thing, but this just takes it wayyyy to far. I wouldn't even know what they were supposed to represent if the text wasn't there next to it, an icon version would be confusing.

So true. People who like it probably aren't thinking about that

For me, the worst part is how the designer uses space to represent progress. I think if Microsoft really wanted to represent progress, and give a feeling of advancement, they would use the brain/body/DNA. Space is just vast, empty, nothingness. The new final frontier is the on a micro scale, not macro.

greenwizard88 said,
For me, the worst part is how the designer uses space to represent progress. I think if Microsoft really wanted to represent progress, and give a feeling of advancement, they would use the brain/body/DNA. Space is just vast, empty, nothingness. The new final frontier is the on a micro scale, not macro.

I know... and it also happens to be a favorite of Apple.

greenwizard88 said,
For me, the worst part is how the designer uses space to represent progress.

Actually, I specifically like that idea. Space is really large and beautiful. His logos are a bit too simple though.

xendrome said,
Gotta say, these suck.. you could make these in paint, draw a box, and use the skew option.

Ease of creation of the logo isn't the point, it's the thought process that goes into WHY something is used or suggested as a logo

Ideally, logos SHOULD be easy to make/simple in design

xendrome said,
Gotta say, these suck.. you could make these in paint, draw a box, and use the skew option.

Thought the exact same thing when I saw them. I don't understand what makes these logos so special and why they are even worthy of a news post.

xendrome said,
Gotta say, these suck.. you could make these in paint, draw a box, and use the skew option.

The same could be said about a lot of logos. Luckily it's not about how it is made, but what it communicates. Altough i partly agree with you, I don't really see any connection to what they represent. Havn't read the blog yet though..

superconductive said,

Thought the exact same thing when I saw them. I don't understand what makes these logos so special and why they are even worthy of a news post.


Agreed. They're rather horrible.

xendrome said,
Gotta say, these suck.. you could make these in paint, draw a box, and use the skew option.
I can safely assume you are not a designer, then.

OrangesOfCourse said,
I don't see any correlation between these logos and the product they are suppose to represent.

I'm worried about how much talent/education it is beginning to require to create the latest, most innovative, "fluid" designs in the tech industry now.

Compare Microsoft's new boxes- scratch that, boxes aren't flat enough- Microsoft's new parallelograms (but no circles, circles aren't clean enough), and Apple's HD logos for things like Garageband and Safari and stuff, which also get the message across (and match the product they describe.)

OrangesOfCourse said,
I don't see any correlation between these logos and the product they are suppose to represent.

It's pretty simple, the Windows one shows a 2 pane window.

The Surface shows a wall.

and Office shows 2 walls connected like you would find in a office.

Warboy said,

It's pretty simple, the Windows one shows a 2 pane window.

The Surface shows a wall.

and Office shows 2 walls connected like you would find in a office.


...

And Access will have a door in that wall, and Excell will have someone climbing that wall...

There's really only so much you can do with this concept honestly...

I appreciate his efforts, but do not feel these logos represent the products they are supposed to represent.

Microsoft needs to do some very fast hiring right now. This is incredibly good, especially if you read the whole story on the blog!

Ambroos said,
Microsoft needs to do some very fast hiring right now. This is incredibly good, especially if you read the whole story on the blog!

I don't like the logos he created, but looking at the blog post he is very good and very thorough.

I like his concepts. I'm just not sold on the logos.

rfirth said,

I don't like the logos he created, but looking at the blog post he is very good and very thorough.

I like his concepts. I'm just not sold on the logos.


I like the idea for marketing, especially in the ones where it's like a window into some amazing world like this:
http://www.minimallyminimal.co...t-images/microsoft/tfix.jpg

But I don't like it as a logo it just looks more like a box than a window. But I don't like the current one either I prefer a lot of these:
http://99designs.com/logo-desi...test-archon-122050/overview

Gaffney said,

I like the idea for marketing, especially in the ones where it's like a window into some amazing world like this:
http://www.minimallyminimal.co...t-images/microsoft/tfix.jpg

But I don't like it as a logo it just looks more like a box than a window. But I don't like the current one either I prefer a lot of these:
http://99designs.com/logo-desi...test-archon-122050/overview

yeah, i dont like that thing as a logo either. but microsoft should totally borrow the concept of that window looking into the future or whatever. like they should use the windows logo (even in its current, in-perspective incarnation) and use it as a window to anything. that would be nice for ads.

that said, microsoft seams dead-set on the whole metro thing, even ad-wise. to the point where they seem stubborn.

rfirth said,

I don't like the logos he created, but looking at the blog post he is very good and very thorough.

I like his concepts. I'm just not sold on the logos.

I agree. The logo itself is not strong, but some of the ideas are great. His WP color choices are great, they are a bit more subtle, which is something I've been looking for. Plus, the proposed logo is awesome. Simple, yet sophisticated.