Details emerge on Amazon's rumored smartphone

Every year, rumors fly in regards to Amazon's first smartphone. Yet, every year Amazon stays mum and this rumored smart phone never materializes but it looks like this year that might change. According to BGR, Ming-Chi Kuo, an analyst known for his accurate forecast of Apple products​ has detailed knowledge of the upcoming Amazon smartphone.  

In notes obtained by BGR, Kuo states:

We predict Amazon (US) will launch its own brand smartphone in 3-6 months, using the same hardware strategy as used for its e-reader and tablet.

The supply chain will start stocking up materials in 2Q14 for production. We estimate required components will amount to 700k-1.2mn units, and assembly to 300-600k units. Related suppliers will start to see benefits in 2Q14.

The key feature of the smartphone, we believe, will be the six cameras, aside from the main camera, which is used to take pictures, and the sub camera, used for video conferencing (these are both found in all smartphones), we think the other four cameras will be used for gesture control, allowing users to operate the smartphone without touching the touch panel.

Amazon is definitely taking a different approach and it will be interesting to see how the supposed multi-camera interaction will work. Aside from the cameras, the Amazon smartphone is on par with other mobile devices that will be releasing this year.

Kuo shares that phone will have a Qualcomm Snapdragon 801 processor, a 4.7-inch display with a ppi range anywhere between 300 and 320, a plastic housing, a 13-megapixel main camera supplied by Sony with secondary cameras supplied by Primax, and a battery that will be between 2,000 and 2,400 mAh. What remains unknown is whether Amazon will utilize the same type of interface as its Kindle products or have something completely new in mind for its smartphone.

While its difficult to say how well this smartphone will be received, it will be interesting to have another large company enter the already crowded smartphone market.

Source: BGRImage via Amazon

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Anything else other than the touch gesture on smartphone is just ridiculous. Moving eye balls or balls or both eye balls and balls and then nodding your head for smartphone to do something is just stupid.

wv@gt said,
I know competition is good, but anyone else think that too many smart phone os's is a bad thing?

Yeah, after a certain point things get too fragmented, and the consumers will take the hit.

When you have too many choices it gets confusing and intimidating, and the less informed will have to rely on paid fan-boys to convince them one way or the other on choosing a mobile OS. It's about like going to a Linux forum and posing as a noob and asking which Linux distro is the best, lol.

Exactly, just look at Microsoft and WP, its been a long road getting people to switch from iOS and Android already. Then there is a developers issue with new apps like WP faced at the beginning

wv@gt said,
I know competition is good, but anyone else think that too many smart phone os's is a bad thing?

I would argue that too many isn't bad; however, I would argue that further fragmenting Android and the platform 'stores' will cause problems.

Android is already hitting so many walls with inconsistencies and fragmentation that even a simple deployment can be problematic.


Android is basically the new Symbian OS. Back before smartphones having multiple versions of Symbian wasn't much of a problem. Now your dealing with apps and different skins on Android. Basically every OEM has their own look/skin, and the apps don't all follow that. It creates a lot of inconsistencies, then add the OS version fragmentation its even worse.

Xenon said,
Are they just making phones or are they also gonna offer phone service?

Amazon could become an MVNO for one of the major carriers... buying capacity wholesale and selling it to consumers.

AmazonMobile could be like Ting in that regard.

And since Amazon is no stranger to undercutting other companies by selling at or below cost... they could offer VERY attractive monthly plans.

Imagine buying a cheap but decent phone from Amazon off-contract... and then have a low monthly fee for service. The money you save every month could be spent on more Amazon purchases!

This could be huge for Amazon.

Let it go.

This reminds me of those who were 7 years late to the PC revolution. If you did not hit it big by 1984 you were toast. The mac barely survived as standardization was already key.

Amgia, NeXT, Sun, and others came too late and were swallowed up.

Besides my guess is it is a phone designed to read books and buy things. Cell phones make terrible ebook readers. A tablet is a better device for this.

Android and iOS are the players. Windows, BB, Firefox, and now this well no apps or inertia or marketshare. People hate change and are locked into their ecosystem of choice.

I don't think WP will ever get anywhere close to Android, but you are wrong putting it into that category. In some countries it has surpassed the iPhone, and in many others is pretty damn close. Of course I am talking about units and not profits. And I'm also definitely not talking about the North America market.

Being late makes it hard, but not impossible. Windows Phone is proof of that, sure it's a bloody tough struggle, but against all the odds it's slowly picking up market share.

Amazon are big enough with the Kindle to succeed with a Kindle Phone. They already have their own store and adding phone apps to tablet apps should actually massively boost the size and breadth of their offering. I could see their phone doing much better than their tablets.

I agree phones aren't good e-reads, and while off topic a bit, but I think they should merge their Kindle and Kindle fire like the Yota phone. E-ink e-reader screen on one side, full colour tablet screen on the other. Shared OS.

sinetheo said,
Let it go.

This reminds me of those who were 7 years late to the PC revolution. If you did not hit it big by 1984 you were toast. The mac barely survived as standardization was already key.

Amgia, NeXT, Sun, and others came too late and were swallowed up.

Besides my guess is it is a phone designed to read books and buy things. Cell phones make terrible ebook readers. A tablet is a better device for this.

Android and iOS are the players. Windows, BB, Firefox, and now this well no apps or inertia or marketshare. People hate change and are locked into their ecosystem of choice.

If you were ONLY talking about the US and only talking about high end phones, then sure, you have point.

Amazon has a chance in the 'kid' and media markets that neither Google or iOS are fully covering.

They can almost give their phones away, as they make money off App sales and services even more than Apple or Google.

sinetheo said,
Let it go.
...
Android and iOS are the players. Windows, BB, Firefox, and now this well no apps or inertia or marketshare. People hate change and are locked into their ecosystem of choice.

On the same token, 7 years ago you could have said "let it go Apple.. Palm and Blackberry have it locked down. People hate change and won't pay for your overpriced phone".

5 years ago: "Google. Let it go. People won't buy your 'open source' phone."

etc

7 years ago who would have guessed that BB would be hanging by a thread, palm would be dead and Windows would be stagnating (but improving) in #3 behind Google and Apple? Likewise... who would have put WhatsApp at 19bn?

Amazon at least has resource and the ability to back up a phone. They already have tablets and wouldn't be hard to leverage that ecosystem (even if "lesser" than it's competition)

They are like 4 years too late. "If" it happens, then unfortunately it will turn out to be like last years facebook phone.

#Michael said,
They are like 4 years too late. "If" it happens, then unfortunately it will turn out to be like last years facebook phone.

Yes and no... something new will need to have something that "wows" to stand out.

Facebook phone? nothing there really... same phone with a crappy UI. The reason it flopped is that it didn't really provide anything new AND what it provided was subpar.

"Kinect on a phone"? (Motion, gesture, voice, etc sensing?) That would be at least a novelty... and good or bad would depend 100% on implementation.

Would would it have that would stand out? Kindle and the amazon store already exist on every other platform. The amazon app store exists already for android. The kindle devices are nothing more than android devices with pretty skins.

Amazon would have to kill off all of that in order for their smartphone/tablet to even so much as get off the ground much less be a success. That would be suicide.

If it has something no one else has (motion, face tracking) and it's GOOD then it'll stand out and it'll gain traction.

Look at the Wii. Subpar by all other measurements, but still a run away hit. Why? A "Gimmick" that was done well.

Also remember: they don't have to make 50%+ of market to be successful. Their tablets aren't "market leaders", yet they are successful because, to Amazon, they are more than just tablets. Same rules will apply to Amazon.

i think phones new interface will be directly linked to the mind, to transfer data to what you want to do you smash your face against the screen so defo need gorilla glass!

I predict people will use the gesture control for a while, get tired and go back to using touch like with all other phones.

Enron said,
6 cameras? Nokia will need to put at least thirty cameras in its next phone.

Rumor is they already have a full suite of spatial and motion tracking coming in the next phone.