Did a Nokia ad just reveal new live tile behavior?

A new Nokia Lumia 900 advertisement may have inadvertently revealed some new live tile features on Windows Phone, or it may simply be a Photoshop job gone wrong.

The advertisement, found by WPCentral, shows some minor but distinct differences from the current functionality of live tiles in Windows Phone. Two issues stick out: first, the "Photos" hub tile flips up and splits into two tiles, the first of which shows the latest photo and the second shows a photo count; secondly, the "Contacts" tile flips up to list a specific event, "Meet up with Sarah." As WPCentral points out, the live tiles found in the current version of Windows Phone, Tango, don't have these features.

An image of the change the live tiles undergo can be seen below. The image illustrates the differences between the current version of Windows Phone and what the advertisement shows. An animated version of the advertisement, which displays the live tile features in question, can currently be seen on the right side of this PC Advisor page.

Microsoft will be showing off the next version of Windows Phone, Windows Phone 8 (codenamed Apollo), at the Windows Phone Developer Summit next month on June 20 and 21. Many new features of the platform update have already been revealed by Joe Belfiore, Microsoft vice president and Windows Phone product manager. The new operating system is expected to launch before the end of the year.

Report a problem with article
Previous Story

Devil May Cry reboot DmC due out January 15th, 2013

Next Story

Minority Report-like avatar coming to New York airports

22 Comments

Commenting is disabled on this article.

I love those Chili's commercials where they show lemon/lime juice pouring on the fresh hot jumbo shrimp! Well, I just think you all need to realize that's just advertising. Stop jumping to conclusions. WP8 will introduce a lot more new things to the UI than gimmicky stuff.

To those saying it's photoshopped are you talking about the Neowin picture or did you actually click on the link and watch the ad?

Bertch said,
To those saying it's photoshopped are you talking about the Neowin picture or did you actually click on the link and watch the ad?

Our picture is a screenshot of the ad.

Looks like they are pulling events from facebook. I already use my live calendar on the WP7.5 for these kind of things. I hope there is a way to disable it if so, I'd hate to have facebook events so many spams for stupid stuff on there.

sagum said,
Looks like they are pulling events from facebook. I already use my live calendar on the WP7.5 for these kind of things. I hope there is a way to disable it if so, I'd hate to have facebook events so many spams for stupid stuff on there.

You can select which calendars show up on your calendar. Enter the calendar, click on '...', enter the settings and the disable the calendar you don't want anymore.

The difference in jpeg compression along with a different font on the photos tile is a dead giveaway that's it's photoshopped.

This is defiitely photoshopped. Here is the evidence:

- The photos tile number is written in a difference font to the one used in WP. Also, the blue on this tile is brigther than the other ones.
- The tile next to the photo ones is also brighter than the rest of the tiles.
- The distance between the photo tile and the xbox tile seems to be different than the distance between the tiles next to it.
- The People tile top is uneven. The top of the section where the photo appears is a bit higher than the rest of the tile.

sviola said,
This is defiitely photoshopped. Here is the evidence:

- The photos tile number is written in a difference font to the one used in WP. Also, the blue on this tile is brigther than the other ones.
- The tile next to the photo ones is also brighter than the rest of the tiles.
- The distance between the photo tile and the xbox tile seems to be different than the distance between the tiles next to it.
- The People tile top is uneven. The top of the section where the photo appears is a bit higher than the rest of the tile.

I agree with your reasoning but................ who made it? Clicking on the ad take you to Nokia UK and the click on the web site show a Lumia with the tiles acting as usual with none of these effects............................

georgevella said,
Doubt it is real, and even if it is, what sense does it make to have an event displayed within the Contacts tile?

Agreed. It already says that on the Calendar tile, where it would be much more user friendly anyhow...

seems photoshopped. photo font looks way too bold and the part with meet up sarah is of higher quality than the rest of the image

wolftail said,
seems photoshopped. photo font looks way too bold and the part with meet up sarah is of higher quality than the rest of the image

Agreed, this is definitely a Photoshop.

wolftail said,
seems photoshopped. photo font looks way too bold and the part with meet up sarah is of higher quality than the rest of the image

Yeah, my thoughts as well. Kind of odd they felt the need to Photoshop it, though. Not really much point in doing that.

wolftail said,
seems photoshopped. photo font looks way too bold and the part with meet up sarah is of higher quality than the rest of the image

Of course it's photoshopped, it's an online ad, everything is computer rendered. it's not just leaked screenshots. The question is did they do it on purpose knowing it would be a new feature or was it an imaginative ad guy. There's no way it couldn't be photoshopped, it would have to be photoshopped to exist.