Did Hurricane Sandy affect Windows 8 adoption?

Windows 8 has been on general release for just over a month now, with unconfirmed reports that sales of Windows 8 have been lower than what Microsoft has expected. Neowin contacted well known Internet stat information service StatCounter, who provided us with some information not normally sent out to the public, about what details they have gathered about Windows 8 adoption for the first month of its launch.

Windows 8 is not currently appearing as a separate line item on StatCounter's official website. However, the company was nice enough to send Neowin what they have collected from the three million websites they monitor to show what they have seen about Windows 8 usage among PC owners in the PC and worldwide.

Their information shows that on November 25th, Windows 8 adoption was at 2.05 percent in terms of PC owners in the US and 1.44 percent worldwide, 30 days after its launch on October 26th. By contrast, StatCounter's information showed Windows 7, which launched on October 22th, 2009, was being used by 4.95 percent of all US PC owners 30 days after its general launch and 4.63 percent of worldwide PC owners during the same time period.

Both Windows 8 and 7 had extensive periods of beta testing before their public launch dates. Windows 7 started showing up in StatCounter's charts on February 1st, 2009. Windows 8 didn't start showing up in their information until March 27th, 2012

StatCounter CFO Jenni Cullen is also in charge of the company's Global Stats help desk. She has an interesting theory on the numbers she provided to us:

We expect that the aftermath of Hurricane Sandy has had an impact on the US numbers (and correspondingly this will feed into the global numbers also).

The hurricane hit the northeastern seaboard of the US hard, just a few days after the launch of Windows 8. The affected areas house a lot more residents compared to other parts of the country. Power and basic needs were denied to large portions of these parts for days, and even weeks, after the hurricane hit.

However if that is indeed true, we should see Windows 8 adoption rates bounce back up soon, thanks in part to the holiday shopping season where a lot of people will be buying new PCs. We will know soon enough if Cullen’s theory holds any weight.

Hurricane image via Shutterstock

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Nope, among other things it's the UI. Why would anyone upgrade from 7 if they are happy with the setup & the fact that Win 8's new UI is different, clunky, inefficient. I hate the new UI. I might not upgrade even if i did like it but even then others might not like the UI or are already happy with what they got. It's nice that some people enjoy the new UI but to others it is just something that is not needed & to me the UI means as much as security. If people don't like the UI & doesn't see the upgrades worth benefiting to upgrade they will stick with what they already have. Besides, i had Win 7 since launch date, it's perfect in every way & if it does stop working, if i don't like MS's future OS's then i will simply go elsewhere for an OS. I don't like Apple's overpriced products but it would be nice if you could install the OS to self made system legally. I have always been with MS but i am having second thoughts after Windows 8.

Firstly yes, people didn't go and buy things that were in a hurricane, being in a place that gets cyclones I don't rush out to buy such things.

Now, to me Windows 7 was portrayed to people as the 'saviour' away from vista (real or imagined). So people went out to buy a copy because friends family or nerds people knew said to them 'hey, this will fix all your underpowered pc and laptop problems' so, it got picked up.

Reality is most people get a new Microsoft OS when they get a new computer. Windows 7 was a unique instance as it came off the back of a OS which had a lot of bad press and bad word of mouth.

Microsoft once again has suffered negative press and word of mouth from windows 8 which has likely affected sales. In the end, adoption will increase as pc sales go up. Possibly during the Christmas period and would be curious to see numbers after Christmas with people getting new tablets and notebooks/pcs.

As far as the 'windows 8' hating on neowin as had been previously mentioned you just need to accept it. People by nature have a pack mentality and what other people don't like, they won't like a vice versa.

I use windows 8 on a pc and laptop. For me, my day to day work life and home life have not been affected by the change. How many people were really using the start menu? For power users, that's a surprise to me.

Microsoft chose to push in a different direction then they had in the past. Was it the right move? Maybe not. But I'd they had done nothing, people would complain 'ohh there's not enough difference'.

In the end, people come here to complain not to appreciate. It's cooler or 'funnier' to say how **** something is, surely you all remember being teenagers and everything was 'lame'.

So in the end, hate what you hate, but why be so vocal on a post Microsoft will likely never see.

No, it's just a terrible operating system. If anything, mother nature was ****ed off at Microsft for releasing such nonsense, therefore released a hurricane on earth.

I love Neowin, but this is just one of those things that the site did to one up other sites by trying to provide somewhat of an explanation or information on the adaptation rate of Windows 8. I am sure that Neowin was looking for actual number rather than explanation, but for the sake of their work, they are incline to post something about the topic.

I don't doubt it had at least SOME impact but not a big one. Eastern seaboard got clobbered pretty good but I'd still lay it on OEMs getting their devices out. Also I'm sure a lot of people just aren't on fire to upgrade. Vista to 7 was big because either people hated Vista or skipped it. 7 to 8 is going to be slower because 7 is already good. They just don't realize 8 is better.

I think the main reason is that OEMs have been late with their deliveries of new Windows 8 laptops and convertibles to consumers and retail stores. They didn't have their products ready by the Windows 8 release date.

Meph said,
I think the main reason is that OEMs have been late with their deliveries of new Windows 8 laptops and convertibles to consumers and retail stores. They didn't have their products ready by the Windows 8 release date.

Please, it was a small portion of the U.S. which was affected. U.S. is not equal to the whole world.

The only excuse I could see valid is that OEMs weren't ready by that time because it delayed the shipment of devices.

Jose_49 said,
Please, it was a small portion of the U.S. which was affected. U.S. is not equal to the whole world.

The only excuse I could see valid is that OEMs weren't ready by that time because it delayed the shipment of devices.


I wasn't talking in the context of Hurricane Sandy. I meant generally. I live in the UK, and I ordered a Dell XPS 12 on Halloween and it's arriving tomorrow. If you went into any PC store, I doubt you would have found any convertibles.

Meph said,

I wasn't talking in the context of Hurricane Sandy. I meant generally. I live in the UK, and I ordered a Dell XPS 12 on Halloween and it's arriving tomorrow. If you went into any PC store, I doubt you would have found any convertibles.

Hmm That's why it's selling so slowly....

Jose_49 said,

Hmm That's why it's selling so slowly....

I think it's a large contributing factor. Do you have any reason why that's not the case, since you seem to disagree?

Meph said,

I think it's a large contributing factor. Do you have any reason why that's not the case, since you seem to disagree?

Well I do disagree to some point.

First of all is the mixed press. We have some good reviews and other which are bad. And that impacts the market. When a people reads a review, it mouth-markets other people telling them: "this product is" bad/good, which has an impact on sales.

Take for example Windows Vista. When you ask people why was it bad? The answers wouldn't make much of a sense.

The same could happen with Windows 8. But the defining factor will be its hardware.

LMFAO. Blaming a hurricane for slow adoption of a PC Operating system. Well this is new. So they are re-imagining their excuses now instead of just Windows?

Chris123NT said,
LMFAO. Blaming a hurricane for slow adoption of a PC Operating system. Well this is new. So they are re-imagining their excuses now instead of just Windows?

last I checked this was a Neowin editorial, they not being Microsoft.. is reading comprehension really this bad in school these days?

spudtrooper said,

last I checked this was a Neowin editorial, they not being Microsoft.. is reading comprehension really this bad in school these days?


My reading comprehension is just fine, but thanks for asking. I was trying to make a joke but that clearly went over your head.

spudtrooper said,

last I checked this was a Neowin editorial, they not being Microsoft.. is reading comprehension really this bad in school these days?

Microsoft editorial or Microsoft money, in both case is MS who lead.

"However if that is indeed true, we should see Windows 8 adoption rates bounce back up soon"

Why would they want to go from one disaster to another?

Newsflash: hurricane Sandy impacted W8 sales. But also sales of food, gas, clothes, houses, iPads, mufflers, brake pads, lawn mowers and... you get the idea I think.

i think the people in areas that got affected by the superstorm will have had better things to spend there money on rather than "the latest and gratest" that will no put food on the table and warm clothes to ware.