Digital artist proposes Xbox brand overhaul

Andrew Kim may have just recently been hired to help Microsoft work on its Xbox brand art, but another digital artist has come up with his own reworking of the Xbox brand.

Cory Schmitz's proposed art for the next Xbox – which he thinks should simply be called "Xbox" – is similar to Microsoft's own Metro design language in that it primarily uses shapes and typography instead of more complex graphical elements. Schmitz's style is clearly even more minimal than Microsoft's current branding, however, as he even goes so far as to represent the Xbox moniker with an 'X' next to a box shape.

Schmitz doesn't give any information regarding his choice of style on his website beyond saying it was a "one-afternoon branding concept jam" for Microsoft's next gaming console. Besides the box art for the console and video games, Schmitz also came up with overhauled designs for gamer cards and Xbox Live subscription cards.

To view all of Schmitz's proposed Xbox designs, click here.

Source: Cory Schmitz via Kotaku | Images via Cory Schmitz

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I get it but I don't want to get it. I don't want to have to think "oh, an X and a box... I get it!" I see the X and the box shape but it should be a symbol that's all in one. Loosely tossing a letter and a square into a rectangular box isn't much to look at. You can still do 3D with flat colors quite easily, that's the approach they should take. Someone else mentioned that also with it being the 3rd gen of the console.

Oh god that is so awful. X Square and X Square Live. Most people would not have any idea what that product is called, it might as well have Korean characters in the title. This is the worst branding I've seen in a long time.

Why does garbage like this get a news story?

Does he also hopes Microsoft will hire him too, or something. This reminds of of the previous my_____ logo. In which, the concept was great, but average consumer is too dump to undersand any hidden meanings or clever designs.

If you tilt your head to right, it will look like a door to you since the white box will become a window... you get the idea.

just no. but the worst part is that this plausibly looks like something someone at the current microsoft would approve, given their current state of things.

I think it's wonderful that blind people can be so creative. Shame he can't see how ****ing god awful his work is.

i hope MS change the logo,
as the new suggested logos are soo much like playstation gamepad button,
the "X" and the "O" or the "Square/Box".
Its only missing the "Triangle".

Just add the "Triangle", and Sony could sue for design infringment.

Slide the X over into the box. Take away that green rectangle. Make the box screen, but a more XBOX gree we all have come to know and some effect to the X. Not to fancy...but yes something that fits the "metro" style. You were on the right track. But like Microosft usually does, they have a good idea that executes poorly.

XBOX works right now, don't change the logo too much. And the packaging needs a photo of the device on it in the background, dumb people need to know what's inside the box.

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