Dolby to Turn Volume Down on Loud Commercials

Dolby. That's all I have to say and you think of "audio" and "surround sound". What's that company up to recently? Dolby Volume: a technology that equalizes the volume across all audio coming out of your TV. The system aims to deliver consistent volume for TV channels, programs, and commercials.

Dolby Volume models how "humans perceive audio" to eliminate variable loudness in the audio stream, automatically. Dolby claims user intervention completely is unnecessary (aside from the initial setup). The system handles up to a 30dB in reduction or amplification. Ars Technica mentions that Dolby did not address what Dolby Volume does when explosions or other sudden noises are meant to happen.

Dolby Volume is an innovation on technology already present in some television sets, DVD players, TiVos, and even digital music players. Dolby claims, and reporters at a demonstration have confirmed, that the idea is to adjust volume quickly without any delay or drop in audio quality. Although pricing has not been released by Dolby, the company hopes that television makers will be able to incorporated the technology into their products by the end of 2007.

News source: Ars Technica

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excalpius said,
Which is precisely why I run my cable audio through my X-Fi before it goes to the TV. :)

I'll have to do that myself. Thanks for the tip.

My TV does it but not with all channels which I find weird.

I can't stand watching the Sci-Fi channel half the time. The shows all have a very low volume, but when commercials come on it goes to sounding like you're in a theater. Thought maybe it was a problem with my local cable, but it does it on my girlfriends DirectTV satellite and she's an hour away in another state.

Anyone else get this with the Sci-Fi channel?

I have the same problem. I'm in Canada, using the Rogers network. I'm not the only one affected by this from what i've noticed, friends have the issue too.

You do understand that it's done on purpose, right ? It's to make sure that you hear the commercials loud and clear and pay attention to them.
However that same phenomenon allows devices to detect commercials and strip them off recordings.

NightmarE D said,
The shows all have a very low volume, but when commercials come on it goes to sounding like you're in a theater.

Although I don't know which channels do this, I did notice this. I figured it was done on purpose. :P

dismuter said,
You do understand that it's done on purpose, right ? It's to make sure that you hear the commercials loud and clear and pay attention to them.
However that same phenomenon allows devices to detect commercials and strip them off recordings.

Yeah that's a great thing they came up with. Make the commercials very loud and annoying so people either mute them or change the channel. Because everyone I know does this with the Sci-Fi channel now.

God, I hate stations that are loud as crap. For anyone around the Houston area with Cable, channel 39 or 40 go BOOM with loudness. D:

i really do wish this was a standard by now, i've seen it in many tv's across the years.
i still really do find it annoying that the adverts are always louder than the tv show.

nice to see a bigger company putting some thought into it though...

DAMMIT. I thought they were going to get rid of those annoyingly (like really annoyingly) loud and harsh noises on the logo-ad-thing at the start of movies. Or is that THX or something?

I don't care. I ****ing hate that sound.

That's what the Skip/Next Chapter button on DVD players are for.

I like the THX logos.

There's two I really like. One was on the Toy Story 2 DVD I think it was with a toy flying around and the surround on that was done very good. The other one is the thunder and lightning one.

I used to have jerk neighbors and I live in an apartment complex. They'd constantly blast music just to bug people and try to get a fight going. Everyone hated them. I got tired of them one day and took my surround system and put all the speakers and subwoofers against the wall and put in a DVD with the thunder and lightning THX logo and set it to constantly just repeat that logo with my system at full volume

Needless to say they took a hint and realized I had the better system. They finally quit and actually got kicked out a week later

NightmarE D said,
I used to have jerk neighbors and I live in an apartment complex. They'd constantly blast music just to bug people and try to get a fight going. Everyone hated them. I got tired of them one day and took my surround system and put all the speakers and subwoofers against the wall and put in a DVD with the thunder and lightning THX logo and set it to constantly just repeat that logo with my system at full volume

Needless to say they took a hint and realized I had the better system. They finally quit and actually got kicked out a week later :laugh:


That's awesome.

finally! i always thought it was the station that was doing this, and it would never change.. i didn't know this was a world-wide issue for people. good for dolby.. it's annoying having a father who keeps telling you to "turn it down" and a baby sleeping when it goes to commercials.

the commercials are always louder then the programs!

Cool idea but I wonder how they would control loud explosions or even parts where the talking/music should be louder. Seems like they would have a hard time controlling this. But I love the idea. I would be something like this. It would be great if they got it included in new TV's.

If it works anything like it currently does on most other TVs, you set the TV to a certain volume and turn the feture on and it keeps everything in sync with the volume you set to begin with.

I really hate when your watching a tv show and it's got you in a certain mood, then some loud commercial comes on and kills your buzz.

Thank you, Dolby.

How about a Dolby ad filter! It's the ads that are so damn loud anyway.
As stated in #2 Magnavox had this tech back in the early 90's.

Dakkaroth said,
God, they are so loud! I mean, I have to turn the TV down every time a commercial comes on.

"I HAVE GENITAL HERPES!!"


I've come across a lot of hilarious posts today :P

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