Duke Nukem Forever publisher fires its third party PR rep

The publisher of Duke Nukem Forever has announced that it has fired a third party public relations company that made threats earlier this week to media outlets that posted poor reviews of the newly released first person shooter. The company, The Redner Group, and its head Jim Redner used its Twitter page earlier this week to post this now deleted message, " ... too many went too far with their reviews...we r reviewing who gets games next time and who doesn't based on today's venom."

Now the game's publisher 2K Games has sent out a message to Blue's News, stating, "2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products. We have always maintained a mutually-respectful working relationship with the press and do not condone his actions in any way." Prior to 2K Games' statement, Redner used his Twitter page to apologize for his earlier post, stating, "I acted out of pure emotion." Another Twitter post confirms that Redner made the statement on his own and his actions have nothing to do with 2K Games.

Meanwhile the poor reviews of Duke Nukem Forever are blamed in part for a downturn in the stock price for 2K Games' parent company Take Two Interactive. Marketwatch reports that the stock price for the company went down 4 percent on Tuesday when the reviews started pouring in.  According to the story, "In a note to clients on Tuesday, Doug Creutz of Cowen & Co. cited the 'extremely poor' reviews for “Duke Nukem,” and said he now believes the possibility of the company achieving its full-year earnings target 'has been significantly reduced.'" Take Two's stock price went down another 3.13 percent in today's trading.

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"Redner made the statement on his own and his actions have nothing to do with 2K Games."

If thats the case why would he use the line

" ... too many went too far with their reviews...[we r] reviewing who gets games next time and who doesn't based on today's venom."

So your abusing the powers govern to you by 2k Games because of how you felt about your own opinion ? Yeah I'm glad they fired you..

the game is ****. They could sue, fire or whatever they want. Nothing gonna change the fact that the game is nothing but ****

the game is not as bad as people say it is. sure, it's nothing spectacular but it's pretty much common sense it could not live up to the hype from it's 'glory days' simply because a shooter just can't ever get that level of greatness anymore. (especially with all the nostalgia in our heads)

it's sort of like when DooM3 was released. it was good but obviously had no chance to live up to it's high reputation from the early days of shooters in which it was easily #1 as by the time DooM3 was release in mid 2004 there was a lot more competition from shooters in general out there. but it was AMAZING, visually, for those who where old enough to remember the ALPHA demo which leaked back in Nov 2002 but by the time it came out in mid-2004 it lost alot of it's WOW factor visually even though it's visuals where still higher end but they where not leaps and bounds better at that time like it was when the alpha demo leaked. because graphics wise that was the last time i was wowed by a game was the alpha Demo of DooM3 when it leaked in Nov 2002.

but in all honesty Duke Nukem Forever is pretty much only for the nostalgia players from the old days who where old enough to remember Duke Nukem and all the old days shooters in that mid 1990's or so. which pretty much means unless your about 28-ish or older the game is not for you.

i am playing it and i am a moderate amount into the game (probably over half way through the game). it's nothing great but it's not as bad as some people say it is (some act like it's 'horrible') but then again i am probably in the target audience of it. i still think it's better than your typical shooter that gets released for sure.

p.s. i think, at least single player wise, Duke Nukem Forever beats all those overrated Halo/Call of Duty games. the Duke characters and general humor is pretty much where the game is at it's best. it's just a simple old school shooter and for some people that's not enough.

I to agree, there are many 'reboots' of game franchises that try and capitalise on past success. Some manage to appeal to a wider audience and are what all games should be , some however are a small, but gratifying nod to the past, enjoyed by the people who have a greater 'connection' to the earlier games, C&C4 anyone? Or FFXIII. Hell, they aren't BAD games, they just don't feel as good as the classics. I am also slightly worried about Halo 4, sure I'll play it and I am sure I'll enjoy it, but will everyone else? We'll have the same scenario when it hits the shelves I am sure!

SONiKz said,
I to agree, there are many 'reboots' of game franchises that try and capitalise on past success. Some manage to appeal to a wider audience and are what all games should be , some however are a small, but gratifying nod to the past, enjoyed by the people who have a greater 'connection' to the earlier games, C&C4 anyone? Or FFXIII. Hell, they aren't BAD games, they just don't feel as good as the classics. I am also slightly worried about Halo 4, sure I'll play it and I am sure I'll enjoy it, but will everyone else? We'll have the same scenario when it hits the shelves I am sure!

well, there are some exceptions though. for example Bionic commando rearmed was so much better than original classic NES game in any aspect.

ThaCrip said,

i am playing it and i am a moderate amount into the game (probably over half way through the game). it's nothing great but it's not as bad as some people say it is (some act like it's 'horrible') but then again i am probably in the target audience of it. i still think it's better than your typical

But not comparing to more FPS, it tilts towards the bad side. I thought the reviewers were also just waiting too much for the game but Ive played 1/2 more or less and I can say that from 0-10 it deserves a 4 or 3.... It needed MORE than just Duke to be a good game.

Should fire the design team. I had this game preordered but not paying the other $55 for it. I will roll that into another preorder and wait for DNF to drop in price. Shouldnt be long.

techbeck said,
Should fire the design team.

They didn't get fired, but they did lose their jobs when 3D realms went under. I find it unfair that Gearbox are getting all the flak for creating a crappy game, when really all they did was take it off 3D realms and package it up for release.

Majesticmerc said,

They didn't get fired, but they did lose their jobs when 3D realms went under. I find it unfair that Gearbox are getting all the flak for creating a crappy game, when really all they did was take it off 3D realms and package it up for release.


I think they did a bit more than that. 3D Realms was nowhere near finished. I wouldn't be surprised if the majority of this game was developed by Gearbox.

They should fire their PR rep for this. I didn't even know about the poor reviews Duke Nukem Forever was receiving until all this news broke out.

Shadrack said,
They should fire their PR rep for this. I didn't even know about the poor reviews Duke Nukem Forever was receiving until all this news broke out.

Then the PR team has done it's job

SoulLance said,

Then the PR team has done it's job

Hmmm... done the job of a crappy PR firm. I guess if your motto is "there is no such thing as bad publicity...."