E3 2013: Is "All in one. Input one” the Xbox One's slogan?

We have been busy taking pictures of the big banners both inside and outside the LA Convention Center promoting the games that will be shown during the E3 2013 trade show. However, it looks like Microsoft put up some banners inside the hall after we left the convention area on Sunday.

GamesRadar posted an image of the new Xbox One banner on its Twitter account. As you can see, it shows Microsoft's next generation console alongside the phrase "All in one. Input one."

It's more than possible that Microsoft could use this phrase as the official slogan for the Xbox One, much like "Jump in" is the slogan for the Xbox 360. However, if that is true, there's no evidence that Microsoft has tried to trademark the phrase for its own use.

"All in one" is a pretty obvious reference to Microsoft's hope that the Xbox One will be everything a person would want in an entertainment set-top box. We are not quite should what "Input one" means. The Xbox One has at least two inputs for controlling the console (the Xbox One controller and the Kinect motion gesture add-on).

Microsoft will reveal a lot more about their gaming plans for the Xbox One later today at their E3 2013 press conference.

Source: GamesRadar on Twitter | Image via GamesRadar

Neowin's E3 2013 coverage is sponsored by Alienware

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Slogan should.. "All in One, input one"* otherwise as good as DVD player.

*As long as you got internet connection in 24 hrs. Internet connection sold separately by your local provider with limited broadband Data cap. For best experience possible please pre-register your CC with MS.

New Slogan, " New Xoner- Watch movie when internet goes down"

What would be the point of that slogan? You already don't switch inputs on modern TVs. With HDMI, when you turn on a device, your TV automatically switches to it anyway, or if your TV is off, the device turns on your TV and switches to that input. The PS3 already does this.

But until the Xbox One is proven to be able to search your DVR, Netflix, Hulu, etc, and display all the results in one place, I don't think it'll be the main use for a TV. It needs to be more than a cable box. It needs to handle DVR and internet video in an integrated fashion.

Actually you're just looking at it from one perspective. What about the people who has more than one hdmi hook ups to their tv like me? It's a pain having to always have two remotes (one for the actual tv and the other for cablebox) if I want to switch input I have to use the tv remote, if I want to change channels fast I have to use the cable remote. The tv remote is small so it gets lost easily. I hate having to always search for that damn thing.
With the Xbox one I sure as hell can use smartglass or kinect to quickly go to a channel or things like that.

Well for me the Xbox is not just a gaming console, it's a little more than that because games is not all I use it for. I can't see myself paying that much money just to play games.

That's assuming you have enough HDMI ports, all your devices output HDMI, and you only want to switch by turning them on. I use a home theater receiver that converts any input to HDMI and switches to the appropriate video for the sound.

So far nothing has been able to search all those different sources and show them in one place. It will be a great feature if it does.

Geezy said,

But until the Xbox One is proven to be able to search your DVR, Netflix, Hulu, etc, and display all the results in one place, I don't think it'll be the main use for a TV. It needs to be more than a cable box. It needs to handle DVR and internet video in an integrated fashion.

Even the Xbox 360 does this already, just say "Xbox Bing (search phrase)" and it will display videos, games, web results, etc. from any app that exposes itself via that API such as Netflix, Hulu, YouTube, Xbox Video/Music, etc. The only thing it doesn't include is live tv. If the Xbox one is also acting as your DVR I think its safe to assume it will also be able to search the Guide and recorded shows as well...

The Xbox One won't be acting as a DVR, it only passes through video, it doesn't record anything and it doesn't tell your box what to record either.

That's why I said 'IF', I can't remember them specifically saying one thing or the other. But all the other points are all performed by the Xbox 360. If it is not acting as a DVR, then the answer is obviously no it will likely not be able to search content on your provider's DVR box.

I think that some providers are already starting to let customers use the Xbox 360 as a receiver though (not sure if it offers DVR capabilities in those scenarios). AT&T U-verse being one in the US, and I thought Sky in Europe.

Geezy said,
The Xbox One won't be acting as a DVR, it only passes through video, it doesn't record anything and it doesn't tell your box what to record either.

Not at this point in time, but they say they're working on deals with the cable companies to act as a DVR. The cable companies make money renting those, so they're going to want a cut. It will be a per-cable system type feature.

The Xbox one has at least 3 forms of controlling input: the controller, the kinect and the smartglass app.

The smartglass app is really cool, I can't wait to see what improvements they've put in it.

its like theyre encouraging people to be more lazy! "why move your arm and use the remote when you can get your xbox to do it for you" haha

It's obviously referring to the fact that you don't need to switch inputs between TV and games. Brilliant feature but weak slogan. I doubt this would be a mass market slogan.

sht00 said,
It's obviously referring to the fact that you don't need to switch inputs between TV and games. Brilliant feature but weak slogan. I doubt this would be a mass market slogan.

I think there is a reason why it doesn't say "Input 1" like a TV set would display. They want the slogan to have a double meaning. "Input one today" or "Input an Xbox today." If it said "Input 1" like the leaked product roadmap said repeatedly then there would be only one interpretation like the one you suggested (TV and games controlled by one device).

The slogan is simultaneously a highlight of the biggest new feature and instructing you to get one like "Jump in"

Xbox Infinity was sooooo much better...
MS had an amazing 2012.... To bad they don't like being amazing on a consistent basis...

Showan said,
Xbox Infinity was sooooo much better...
MS had an amazing 2012.... To bad they don't like being amazing on a consistent basis...

HAHAHA, I have to agree...

I've heard that, but what does "One for all" mean? Do we all get Xbox One's for free? It's a stolen familiar slogan but it has no meaning.

"Input One" addresses one of the main new features of the box; that it now controls your TV viewing and takes over the primary input of your TV set. It also can be read as a call to get one like "Jump in." Like go ahead and "input one" into your TV set.

You've probably heard if from The Three Musketeers.
The meaning is "Each individual should act for the benefit of the group, and the group should act for the benefit of each individual."
For the XboxOne it could mean "All support the XboxOne, and the XboxOne will support you all"... which of course is stupid and i was joking from the start, as i believe that XboxOne will fail.

Cant see this being the new overall slogan, but I do like it somewhat.

I do like the idea of a single box feeding the TV, and this box being the Blue ray player and game machine along with passing the HD feed from the sky/virgin box (via HDMI) while the sound will pass out to the AV unit.

So all sources will now be controllable via one unit, "xbox on - TV" and all the required boxes come to life, like it.

I sure as hell hope not. That is a terrible slogan. Why can't they leave it with the Xbox 360's slogan 'Jump in', much better in my opinion.

matt4444 said,
I sure as hell hope not. That is a terrible slogan. Why can't they leave it with the Xbox 360's slogan 'Jump in', much better in my opinion.

Yeah. Microsoft needs a completely new team for the XBox division if this is what they came up with (Console + marketing)...

M_Lyons10 said,

Yeah. Microsoft needs a completely new team for the XBox division if this is what they came up with (Console + marketing)...


M_Lyons10 said,

Yeah. Microsoft needs a completely new team for the XBox division if this is what they came up with (Console + marketing)...

I don't know about that but what I do know is that unless the whole DRM and compulsory online crap is reverses Microsoft aren't going to see One dollar of mine go towards their "next generation" console. Its a shame really because they are doing so much innovation with the controller and Kinect and all that.

matt4444 said,
I sure as hell hope not. That is a terrible slogan. Why can't they leave it with the Xbox 360's slogan 'Jump in', much better in my opinion.

Actually the "Input One" can be read very similar to "Jump in" meaning go buy one. It sort of has a double meaning.

"Input One" as in "Go buy an Xbox and input one into your TV set today"

and it can also mean..

"Input One" as in "This device does TV too so it goes in your primary video input."

Edited by Avatar Roku, Jun 10 2013, 1:54pm :

ingramator said,

I don't know about that but what I do know is that unless the whole DRM and compulsory online crap is reverses Microsoft aren't going to see One dollar of mine go towards their "next generation" console. Its a shame really because they are doing so much innovation with the controller and Kinect and all that.

I agree. Up until the reveal I was ready to preorder... Now I just don't care. It is amazing to me that a group of people could make a console this bad...

Jesus, how else do we get HD based gaming with no disk needed without some fairly simple check-ups, once every 24 hours is fine with me (and lets not forget this check also checks for updates to the games you have and system updates, not to mention TV guide updates etc.).

ingramator said,

I don't know about that but what I do know is that unless the whole DRM and compulsory online crap is reverses Microsoft aren't going to see One dollar of mine go towards their "next generation" console. Its a shame really because they are doing so much innovation with the controller and Kinect and all that.

After that E3 conference, I somewhat feel Microsoft have redeemed themselves. So I am buying!

Relax, its just a slogon.. It has more than one inputs.. kinect, game controller,HDMI .. This is just a slogan... no need to get mad over this.

TheLegendOfMart said,
Stupid slogan. What if your TV HDMI isn't input one.

The point is that it's supposed to be able to take over your main video input because it does everything. The gist is that now it controls your TV experience too (not to mention Blu-ray).

TheLegendOfMart said,
I can't change the order of the inputs on my TV, HDMI1 is about 6th down on the list of inputs on my TV.

Ok you got it wrong then. You would plug your cable/satellite box into the Xbox one (instead of to the tv) then connect the Xbox one to your tv into whatever hdmi port that is available be it hdmi1 2 or 6. Doing this gives you the benefit of calling up a channel by voice or search. You can connect it up the traditional way if you want, but this way gives you added features.

TheLegendOfMart said,
Stupid slogan. What if your TV HDMI isn't input one.

haha, some people just dont get the joke. My XBOX is input 2.

techbeck said,

haha, some people just dont get the joke. My XBOX is input 2.

Yup so is mine but only because it's a damn site more reachable that input 1