E3 2013: Is this the beginning of the end for booth babes?

As I walked the floor of the LA Convention Center on Tuesday as part of E3, I noticed something was ... off. I could not figure out what it was but later on it hit me. I had not seen a "booth babe" since I walked in the doors.

Oh sure, there were women at nearly all of the E3 2013 exhibitors but they were mostly in casuals wearing t-shirts with their company's logo on it. This year at E3, we spotted only a few women who could qualify as a "booth babe". Namely, they were either not wearing a lot of clothes or they had some costumes. To be fair, you could still find booth babes like the ones I mentioned at E3; you just had to go looking for them. The Nyko game accessories team had their usual outfits on, as you can see above.

SnailUSA, which is a publisher of MMO titles, had quite a few women dressed in elaborate outfits, as you can see below.

There were even a few male booth models this year, such as the one promoting Rome: Total War Part II ...

... or as part of the zombie horde prompting Dead Rising 3.

Even the World of Tanks exhibit outside the convention center from Wargaming.net had only a few women. Wargaming.net's large inside booth was booth babe free.

All in all, it looks like a lot of game publishers don't feel hiring booth babes to help promote their games at E3 is a good investment. Whether or not you think it's a good or a bad thing, it's looking like the "golden age" of the hired booth babe at the trade show is finally coming to an end.

Images via Sony, Microsoft and Paramount

Neowin's E3 2013 coverage is sponsored by Alienware

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38 Comments

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ive never bin to a comicon or E3 show but lots of guys out there probably think hmm if only my character was real... spose a booth babe gives it some reality to attract the guys or gals if there into that. people who say games need to attract a more mature crowd... tbh its a game theres nothing mature about it, people play a game to have fun (be a kid again) if you want be more mature play the accountant who look safter your finances, play the bored husband at home with the kids cus your wife is more successful than ya. thats being more mature. people need get a grip

tomasse said,
Why not put a poll and see how many like booth babes...?

The problem with that idea is this is the internet.

At E3, its real life.. with people there who're mainly interested in games. So, I'm sure if you put up a game character vs a booth babe, they'd be more interested in the game character.

John, you sure write some absolute crap sometimes.

John Callaham said,
As I walked the floor of the LA Convention Center on Tuesday as part of E3, I noticed something was ... off. I could not figure out what it was but later on it hit me. I had not seen a "booth babe" since I walked in the doors.

http://www.neowin.net/news/e3-...ictions-for-this-years-expo - 3 days ago.

John Callaham said,
Prediction #5: There will be a lot less booth babes this year at E3.

You specifically noted that you expect there to be a lot less booth babes.
Yet you could not figure out what it was?

jamieakers said,

Only "sometimes" ?

I know, but I imagine if I had to pump out "articles" at a decent rate, some of mine would be sub-par too. However this was just lazy.

DarkerSeb said,

I know, but I imagine if I had to pump out "articles" at a decent rate, some of mine would be sub-par too. However this was just lazy.

20 lines of text and 5 pictures. The Metro can manage more than that

DarkerSeb said,
You specifically noted that you expect there to be a lot less booth babes.
Yet you could not figure out what it was?

GUISE IF THEY'RES A PROBLM WITH THE ARTICLE REPORT IT BY HOVERING UR MOUSE OVAH THE AUTHORS NAME GOSH BE PROFSIONAL!!!!

Pluto is a Planet said,

GUISE IF THEY'RES A PROBLM WITH THE ARTICLE REPORT IT BY HOVERING UR MOUSE OVAH THE AUTHORS NAME GOSH BE PROFSIONAL!!!!

Caps lock key to be found to the left of the "A" key. No charge for this service!

SirEvan said,
speaking of professional....you might want to invest in a spell checker, I think MS Word has one.

You might want to invest in a sarcasm meter

I think only LaP could understand my Noob-English You do realized I used "they'res" instead of "there's"? I don't think any serious person putting down "ovah" would use a more complicated contraction that doesn't even make sense...

Nothing says the gaming market has matured more than scantily clad women dressed as a male's wet dream. Booth babes should disappear.

LOL. Hilarious. The market hasn't matured. The consumers have just gotten older.
Other trade shows have cracked down on booth babes and attendance drop significantly.

Also, NO ONE was to see an entire conference staffed only by neckbeards.

ahhell said,
LOL. Hilarious. The market hasn't matured. The consumers have just gotten older.
Other trade shows have cracked down on booth babes and attendance drop significantly.

Also, NO ONE was to see an entire conference staffed only by neckbeards.


You know that 'got older' is kind of equivalent to 'matured', right? And the choice is not 'booth babes' vs. 'neckbeards'.

If you're going to a gaming/tech conference for the booth babes, you're there for the wrong reasons.

dead.cell said,
These are not the boobs you're looking for!

Taking that into the litteral sense, I think a lot of gamers live in a fantasy world. Skin clad women for the most part are 2nd rate if they populated the floor with elfs, warlocks etc, I suspect most people would be in awe of a decent looking Master Chief (or what ever characters are in the latest games) walking around rather then a booth babe.

sagum said,

awe of a decent looking Master Chief (or what ever characters are in the latest games) walking around rather then a booth babe.

Nonsense, insanity, sacrilege you should be ashamed for saying such a thing.

sagum said,

I suspect most people would be in awe of a decent looking Master Chief (or what ever characters are in the latest games) walking around rather then a booth babe.

My man bits say otherwise.

(also I'm not a Halo fan)

dead.cell said,

My man bits say otherwise.

(also I'm not a Halo fan)

LaP said,

Nonsense, insanity, sacrilege you should be ashamed for saying such a thing.

and thats why both of you weren't at the E3, and probably any other gaming events

DJ Dark said,
Said no one ever.

Actually i think one of the writers for this site said it was offensive before... (i know, what a weirdo).

Dan~ said,

Offensive, to a gay man, yes. But bring on the babes, he can have the "hunks"

Maybe one of the wives of the people who worked there threw a fit when she found out.

Hiring specifically women for basically no purpose other than 'to look pretty' is not exactly a mature way to sell things, especially when attempting to broaden the appeal of games.