E3 2013: Microsoft shows us some Xbox One cloud and Kinect demos

Microsoft wants the world to know that the upcoming Xbox One console is a powerful piece of hardware that can do things the current Xbox 360 console could never do. At a behind closed doors session at E3 2013 on Tuesday, we joined with some other journalists to see three hardware demos for the Xbox One that are not being shown to the general public.

The first demo showcased the Xbox One's cloud features as well as its overall hardware specs. A programmer at Microsoft took data from NASA to create an accurate view of the solar system that was running on the Xbox One. At one point, the demo focuses on the asteroid belt between Mars and Jupiter, where it tracked the orbital paths of 30,000 asteroids. The Microsoft reps said that simply would not be possible with the current Xbox 360 hardware.

Then the demo flipped a switch and added 300,000 more asteroid orbital paths. These were created because the Xbox One tapped into a cloud server where that kind of data can be off loaded but still shown on the console. Microsoft is making the pitch that putting in game features such as enemy AI and large open worlds on a cloud server will increase the power that game developers can access with the Xbox One. Of course, the trade off is that games that use the cloud have to be connected to the Internet, even in single player mode.

The second Xbox One demo showed off the Kinect motion gesture hardware features. It consistence of a first person shooter, Reflex, that will never actually be released to the public. This Tron-like game has the player shooting at hovering objects that attack with lasers. The first part of the Reflex demo showed how a player can simply move his controller up for a shield to pop up to block the shots, thanks to the Kinect hardware.

Another part of the demo had the player lean to the left or the right to avoid being shot at. Finally, the third demo showed the player pointing up at some airborne enemies and then speaking the worlds "Fire missiles" to unload a rocket attack on the robots. The Reflex Kinect demo shows that game developers have some new tools to use for the Xbox One to make Kinect games that will appeal to the hardcore shooter crowd in addition to the casual player.

Finally, the third demo showed how the TV aspect of Xbox One will work by watching a simulated NFL game and then switching to watching Game of Thrones while also keeping up with football scores on a snap view to the right side of the TV screen.

There was a brief Q&A after the demos but unfortunately, the Microsoft reps dodged some of the questions made by the press. For example, we asked if the 300,000 online servers that Microsoft said will be used for the Xbox One were all physical servers or if some of them were virtual machines. The rep said the company was not revealing that information yet. 

While there is certainly some impressive hardware and technology inside the Xbox One, it remains to be seen if consumers will jump in to get the console because of its need for an Internet connection to play games combined with its restrictive used game disc policies. However, the promise of cloud computing and the new Kinect hardware will no doubt offer game developers some new options should they choose to use them.

Neowin's E3 2013 coverage is sponsored by Alienware

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I believe the console requires the Kinect and the controllers connect to the Kinect so its impossible to play with out the Kinect even with out the other restrictions, correct?

1) Some games don't use Kinect at all
2) Some games are better with Kinect and enhance the games
3) Some games only use Kinect

So, if you buy games that don't use Kinect at all, then you can keep Kinect turned off completely and you can use your controller to navigate around the OS.

However, you are missing a lot of the features. For example voice control that you can search for things using your voice and running games using your voice which is easier.

So, for me it's like why drive 10 miles when you can walk. It might be good for your health I guess to walk, but driving is always going to be easier.

Same with Kinect, it's going to be easier to get around the OS and play your games and it helps your games be more immersive.

No you are misunderstanding.

It doesn't matter if it needs to be attached or not. That is irrelevant .
Since you can turn it off completely from the menu it's a non issue.

You are making something out to be some issue that does not exist.

Yogurtmaster said,

So, for me it's like why drive 10 miles when you can walk. It might be good for your health I guess to walk, but driving is always going to be easier.

What if there`s a traffic jam Also i think you got that the wrong way round

you guys replied 'to' my comment and didn't answer my question....
Doesn't the controller connect to the Kinect and not the console?
or does it just recognize the controller with IR?

"Since you can turn it off completely from the menu it's a non issue. "
I never heard that before.

The controller connects to the console via wireless. However, the kinect can track the controller using IR. This allows the kinect to associate a human body with a specific controller.

The controller uses WIFI Direct to operate. If you turn Kinect off you will lose the augmented part of games that use Kinect for example to raise a shield by raising the controller.

There will be games that when you are sitting down you can lean slightly in different ways to avoid a bullet for example.

Kinect is a huge part of the Xbox One.

1) Used for Kinect only games
2) Used for the OS (although you can use the gamepad, tablet, or phone using Microsoft Glass), it's not going to be as easy to use as Kinect will be.
3) Used for augmenting Controller based games (I showed two examples)
4) Used as input for cloud based dynamic gaming
5) Used for Media (change songs or movies using your voice or search using your voice)
6) Used for Skype (which is also available on Windows Phones, Windows PC's (Windows 7, Windows 8/8.1), iOS and Android Tablets as well as Windows RT Tablets.

So yes, anyone that turns off Kinect for good would be pretty dumb. You would lose a lot of the functionality. It would be like having a computer without an Internet connection. You could do it, but you would kill most of the functionality and ease of use.

If what @deadonthefloor explanation correct, most games such as fps as soon as you shoot the baddies say like 10 corpses showed on the screen. After a while, those corpses will disappear to maintain high frame rate. But... with cloud server, those corpses won't disappear, instead it stays on the screen and more.
Another examples is in assassin Creed game, where you are limited to certain area and if you look further ahead, its fogged and as you walk forward those horizon started materializing. The power of the cloud will let you see farther.
The demo of Dead Island 3 showed that there's no loading time, and horizon stretches far far away. That's very very cool.

This is the part that should interest gamers

Imagine an open world RPG, without the could you have a small number of NPC's roaming around ,with the cloud you have a population of thousands. Or maybe all non essential NPC's are cloud rendered freeing up local resources to make the game better looking.

I honestly think freeing up processes with cloud processing will allow the Xboxone to be more powerful than we think. It is sad the hivemind out for blood Sony Fanboys cant calm down enough to even entertain this possibility.


"The first demo showcased the Xbox One's cloud features as well as its overall hardware specs. A programmer at Microsoft took data from NASA to create an accurate view of the solar system that was running on the Xbox One. At one point, the demo focuses on the asteroid belt between Mars and Jupiter, where it tracked the orbital paths of 30,000 asteroids. The Microsoft reps said that simply would not be possible with the current Xbox 360 hardware."

swanlee said,
....

Why not take it a step further and make the world persistent.
This way you could play a Fable type game, carve your name in a tree, come back 10 game years later and see how the cloud storage and processing age the environment.

Or perhaps a GTA game where you can drive around the block and the damage is still there......

The possibilities are only limited by the game devs.

"For example, we asked if the 300,000 online servers that Microsoft said will be used for the Xbox One were all physical servers or if some of them were virtual machines"

Why is this in any way important?

ahhell said,
"For example, we asked if the 300,000 online servers that Microsoft said will be used for the Xbox One were all physical servers or if some of them were virtual machines"

Why is this in any way important?

it was important because they needed a way to work in the "Microsoft reps dodged questions made by the press"....which as you read on means "they were not ready to reveal that information at this time".

I don't have a problem with that question as it gives you a better idea how much actual computing power is behind it but only vaguely because there's a huge range in what counts as a server. The reps probably didn't know so the dodge was just not to say, "I dunno." Technical people consider "I dunno" a completely valid answer and not a negative but in the consumer marketing world not knowing something is irrationally considered negative.

ahhell said,
"For example, we asked if the 300,000 online servers that Microsoft said will be used for the Xbox One were all physical servers or if some of them were virtual machines"

Why is this in any way important?

I actually think it is relevant. As Spicoli suggested, it gets to the actual number of servers. I have no idea what kind of horsepower their servers have, but I suspect they can host at least five VMs, which means that if one machine dies, then they have far less "servers" than suggested. However, 300,000 physical servers is such a high number that I really wouldn't worry about anything, including weakened performance in peak hours (e.g., launch periods).

DClark said,
I think we all want to track them.
I don't really want to track them, but I do want them tracked.

Subtle difference

I'm really really curious how they'll deal with latency issues, or what sort of fallback you can incorporate so that the game still functions offline.

Many AI algorithms have a branching structure. For instance, consider a Chess game. An example AI opponent could at each stage of the game, calculate every possible move to the completetion of the game, and then figure out the probability of winning for each, and choose the best move.

If you are connected to the cloud, the state of the game would be sent to a server, the server would churn out all the moves, and then send back the action to take.

If you lose connection suddenly, you have several options for processing on the Xbox iteself. Your look-ahead could be n moves instead of until the end of the game. You could calculate m possible options instead of every single one.

This is just an example, there are many other more sophisticated ways in which this might work.

It's not any different than dealing with latency on MMORPGs. They would have cache data on their own servers designed for low latency with a large number of users. If they really released something that pounded a NASA server directly, it would be more like a DDOS attack.

M_Lyons10 said,
People are REALLY underestimating what these cloud features mean to games...

Much like Windows 8, Microsoft is doing a terrible job of explaining it. The pathetic state of broadband in the US doesn't help, either.

Honestly, I'm in a locked system (Steam) that offers me more obvious benefits. I don't mind locked systems so long as I know I'm getting a good deal. Will MS do Steam sales? Will I be able to buy a game and okay it on multiple platforms where available? Can I back everything up locally so I don't have to redownload? Offline mode, just in case?

There's either a disconnect between what they think is a selling point versus what is for the public, or they don't have the answers we want. I keep thinking the XBO has some cool stuff, but a lot of it is for publishers, not us.

What would you back it up to? You can add a hard drive for storage. I also use Steam along with the XBox. The XBox is good for living room games especially with a lot of people. Steam and my gaming laptop are good for the more involved RPG games where no one else is going to be interested in you tweaking your stats or building new equipment. I believe in the right tool for the job rather than one tool for every job.

Did they also show you the cream they're going to use on their ass now that Sony has well and truly kicked it before the products even come out?

First Sony has to show something that is beyond what the PS3 can handle. Right now the PS4 is a waste to buy when you can save your money and just buy a PS3 instead.

With the PS3, you can play online for free, get higher quality games and more games in general, get cheaper hardware and have the same amount of next generation innovation as what the PS4 has.

Yes, Microsoft has to get the price down, but honestly I didn't see anything from Sony that made me want to buy the PS4, might as well stick to the PS3 which is a lot better.

Showing this under closed doors won't do anything good to fix the terribly bad mood that the last days created around the XBOX One.

Someone at Microsoft should worry. Seriously.

So I can assume that you were eager to buy before these rumors were confirmed, and kept an open mind, and didn't let the "opinions" of others cloud your judgement before (nor after) the announcement was made?

TheCyberKnight said,
Showing this under closed doors won't do anything good to fix the terribly bad mood that the last days created around the XBOX One.

Someone at Microsoft should worry. Seriously.

It's behind closed doors till BUILD I bet. They'll show you demos of the Xbox One using the Cloud then, and give you code samples and so on. That's why they're not talking about it much yet, E3 is also not the place to talk developer details, that's BUILD also. Not that long till the 26th comes and we see more of this stuff in action.

Regardless, devs are already saying how they plan to use the cloud, offloading AI seems to be the first thing that they're doing with it.

TheCyberKnight said,
Someone at Microsoft should worry. Seriously.

Why?
They'll still sell out of launch consoles, and if the policies and changes slow adoption rate, they will adjust with future updates.

Non-issue.

TheCyberKnight said,
Showing this under closed doors won't do anything good to fix the terribly bad mood that the last days created around the XBOX One.

Someone at Microsoft should worry. Seriously.

I don't think they have anything to worry about. The Xbox One is topping sales charts at Amazon and Gamestop and I honestly believe when people get this system in their homes and see how much better it is than they imagined (Being able to share your entire game library with any 10 people in the country for example, controlling TV with voice, playing massively multiplayer story-driven campaigns) that all of these doubters and worry warts will look really foolish.

I wonder how many people we can switch within a given time period for our shared games. I get why they say "family members" to establish that there will be some level of permanency on the list. I would say probably one person every 1 to 2 years.

TheCyberKnight said,
Showing this under closed doors won't do anything good to fix the terribly bad mood that the last days created around the XBOX One.

Someone at Microsoft should worry. Seriously.

The only thing that Microsoft should do is get the price down. The rest is all overrated garbage.
If you have great games and great convenience and some innovation and differences then last generation then I don't see the need to worry.

With the exception of the price the rest is all just people worried about DRM because they don't like change. In reality that is where everyone is going. Digital goods is where Nintendo, Microsoft, Sony are going. Steam and iTunes is already there and I don't hear the complaining.

One year after launch it will quiet down and most of those people who complained and moaned will stop.
Why? Because it's not nearly as bad as they make it out to be.

I am not a Microsoft shill, what I have been playing is PC games through steam and it's not as big of a deal that most people are making it out to be. When you wake up, you will realize that it's even more consumer friendly than Steam and you will be missing out on some cool innovative games.

Eventually (after launch), Microsoft will work it out so that you can rent games as well (which can't be done on a PC at all) and that will be yet another consumer friendly option than what Steam has.

Not to mention nobody has touched on the family sharing stuff yet which is again something you can't do on Steam.

I am not trying to defend Microsoft, I just don't see it as a big deal. They are trying to balance this out with the consumer and it's not an actual loss really if you use your rational mind instead of your emotions.

Most people are just scared and using their emotions they just can't think rationally on what this really means. This means that games are going to be complete digital assets and that developers get more of that money which also means that you get more games and that means that you will get cheaper games as well. People don't want used games, they want cheaper games that they can afford and being digital will allow for that to happen.

The timing of the NSA leak did not help. Reading reddit posts, what most people seemed to be worried about is that the NSA is going to be spying on you through your Kinect sensor. The used games issue is funny because it is one Sony is going to have to change there tune on once digital distribution picks up on the platform.

Most people are not following about the NSA leak. Microsoft made it clear that they don't use that data to sell you out and they also said that you can turn it off. Kinect privacy is really a non issue.

Sony will eventually have to backtrack on the DRM issue because they are going to eventually be streaming games. It might take them awhile to do this with the rest of the world and not US only. This is my point that DRM is going to happen for everyone and that is where the industry is headed and it cannot be stopped because it's progress and changes in how people consume media.

You are totally correct regarding the price. My gamer friends are your average gamer (CoD, Assassins Creed, Madden gamers) and they didn't care at all when I told them about the 24 hour phone home; their answer was "I have wireless internet in my house". The average gamer has internet in their house so most of this is a non-issue. However, I think MS needs to set up a demo where they show on an actual Xbox One how you share games with your group of 10, how you go about selling games & buying used games, etc. People are just afraid of change and MS has certainly not explained these things in the best manner possible to assuage any fears.

TheCyberKnight said,
Showing this under closed doors won't do anything good to fix the terribly bad mood that the last days created around the XBOX One.

Someone at Microsoft should worry. Seriously.

Why should MS worry???..
They have $$$Billions of dollars...
If XB-1 doesn't pan out, that's fine they can go back to the drawing board...
Although I'm getting a PS4 on launch day, Sony can't say the same...

Smiler Martin Hudgeon said,
The timing of the NSA leak did not help. Reading reddit posts, what most people seemed to be worried about is that the NSA is going to be spying on you through your Kinect sensor. The used games issue is funny because it is one Sony is going to have to change there tune on once digital distribution picks up on the platform.

All those idiots that are complaining about Kinect spying on their privacy are the same idiots with facebook, google+, social, cloud type accounts and the smart phone they carry around with them 24/7 can't go to the bathroom nor sleep without and the first thing they check in the morning is a much bigger tracking device.

The only demo I"m interested in is Microsoft showing how the Kinect can be unplugged and the console still function. Until then, me no care. And all this Cloud gimmickery is for the naive, the same types that bought 3DTV's and are now wondering why.

Edited by MVD, Jun 12 2013, 8:23pm :

Do you believe that Sony's use of the cloud is gimmickery, also?

And a better word than gimmickry would be sorcery, that will do a better job of frightening more people away from Xbox One.

It's your problem if you don't like 3DTVs or the Kinect. But I do, I like to occasionally play a game in 3D or watching a nice 3D movie.

As well as bringing my Xbox + Kinect to a party, playing a game with a friend (usually Kinect Adventures of Sports) or just having some fun with Fitness Evolved 1 & 2.

The Kinect is certainly has sold me on the Xbox one, the superior (and not Games-only) OS as well.

MVD said,
The only demo I"m interested in is Microsoft showing how the Kinect can be unplugged and the console still function. Until then, me no care. And all this Cloud gimmickery is for the naive, the same types that bought 3DTV's and are now wondering why.

"Someone" doesn't understand what the cloud can do... LOL

If this console didn't have Kinect or server side computing power honestly there would be very little exciting or new about it beyond graphics. The new Kinect is amazing and cloud computing has enormous potential for certain data intensive applications.

If all you care about is better graphics then why not just upgrade the video card in your PC? Kudos to the Microsoft Xbox team for working on something truly innovative and forward reaching.

I hate, absolutely hate all of these people who feel like every generation of new consoles should be about nothing other than just prettier graphics. There are plenty of tech companies who have no vision for entertainment beyond prettier graphics, Microsoft fortunately is not one of those companies.

Avatar Roku said,
If this console didn't have Kinect or server side computing power honestly there would be very little exciting or new about it beyond graphics. The new Kinect is amazing and cloud computing has enormous potential for certain data intensive applications.

If all you care about is better graphics then why not just upgrade the video card in your PC? Kudos to the Microsoft Xbox team for working on something truly innovative and forward reaching.

I hate, absolutely hate all of these people who feel like every generation of new consoles should be about nothing other than just prettier graphics. There are plenty of tech companies who have no vision for entertainment beyond prettier graphics, Microsoft fortunately is not one of those companies.

Thank you for saying this... you could not have said it better.. seriously.

Avatar Roku said,
If this console didn't have Kinect or server side computing power honestly there would be very little exciting or new about it beyond graphics. The new Kinect is amazing and cloud computing has enormous potential for certain data intensive applications.

If all you care about is better graphics then why not just upgrade the video card in your PC? Kudos to the Microsoft Xbox team for working on something truly innovative and forward reaching.

I hate, absolutely hate all of these people who feel like every generation of new consoles should be about nothing other than just prettier graphics. There are plenty of tech companies who have no vision for entertainment beyond prettier graphics, Microsoft fortunately is not one of those companies.

When do you get paid from MS because the way you are talking shows your unshaken love for MS and their anti-consumer policies. This whole cloud gimmick is nothing but a restriction on users. Using words innovative and forward reaching does not make draconian policies more appealing. No matter how you try to decorate a pig it will remain a pig.

MVD said,
The only demo I"m interested in is Microsoft showing how the Kinect can be unplugged and the console still function. Until then, me no care. And all this Cloud gimmickery is for the naive, the same types that bought 3DTV's and are now wondering why.

You can disable it completely and you can also pause it. Just because you are closed minded and don't like innovative things doesn't mean you aren't naive yourself.

The good news is not everyone is as ignorant as you are and frankly that is a win.

Auditor said,

When do you get paid from MS because the way you are talking shows your unshaken love for MS and their anti-consumer policies. This whole cloud gimmick is nothing but a restriction on users. Using words innovative and forward reaching does not make draconian policies more appealing. No matter how you try to decorate a pig it will remain a pig.


Using cliched non-responses like accusing someone of being on some company's payroll, or using empty imagery like "a pig is still a pig", doesn't make your opinion more valid or relevant. No matter how you try to sound aggressive, you'll only ever be aggravating. Participate meaningfully or acknowledge your opinion is irrelevant.

Avatar Roku said,
If this console didn't have Kinect or server side computing power honestly there would be very little exciting or new about it beyond graphics. The new Kinect is amazing and cloud computing has enormous potential for certain data intensive applications.

If all you care about is better graphics then why not just upgrade the video card in your PC? Kudos to the Microsoft Xbox team for working on something truly innovative and forward reaching.

I hate, absolutely hate all of these people who feel like every generation of new consoles should be about nothing other than just prettier graphics. There are plenty of tech companies who have no vision for entertainment beyond prettier graphics, Microsoft fortunately is not one of those companies.

EXACTLY. Why the hell would anyone pay $400 for a console which is just going to have better graphics.

I expect that over time Kinect 2.0 will be integrated into other notebooks and eventually even down to tablets.

We know that Microsoft is going to be releasing Kinect 2.0 standalone for Desktops probably to introduce multi-touch to non multi-touch desktops and laptops.

Avatar Roku said,
I hate, absolutely hate all of these people who feel like every generation of new consoles should be about nothing other than just prettier graphics. There are plenty of tech companies who have no vision for entertainment beyond prettier graphics, Microsoft fortunately is not one of those companies.

Neither is Nintendo, so I guess the Wii U is your favorite console right now? Personally, I like it, but I'm going to pair it with the PS4. I normally get all consoles (and keep them, still have everything from NES/SMS and forward), but the Xbox One is hostile to consumers and I won't be buying it.

Geezy said,

Neither is Nintendo, so I guess the Wii U is your favorite console right now? Personally, I like it, but I'm going to pair it with the PS4. I normally get all consoles (and keep them, still have everything from NES/SMS and forward), but the Xbox One is hostile to consumers and I won't be buying it.


Please explain how it's hostile to consumers, and with real, backed up information. No suspicions. No theories. No slippery slope fallacies. No well-ifs. Those are not the grounds for good opinions.

MVD said,
Until then, me no care. And all this Cloud gimmickery is for the naive, the same types that bought 3DTV's and are now wondering why.
They have claimed that there is a way to turn it off when it is not in use. It is explicitly meant to be on while in use so that developers can make actual use of it.
MVD said,
And all this Cloud gimmickery is for the naive, the same types that bought 3DTV's and are now wondering why.
As a non-game developer, this is absolutely not true.

The potential of the cloud being used for games is quite astounding and that is the only thing that will keep the Xbox One relevant in 6+ years, which is less than the stated goal for this generation.

Further, the potential use for the Kinect, particularly once they open up the Xbox One to some sort of app store (on the Windows side of the Xbox), is astounding, and that will keep the Xbox One relevant in people's homes beyond games.

pickypg said,

The potential of the cloud being used for games is quite astounding and that is the only thing that will keep the Xbox One relevant in 6+ years, which is less than the stated goal for this generation.

This is true, and something some people don't seem to understand. *Everything* that's happening is happening in, well, devices and services (to use a Microsofty phrase). Mobile and cloud, in other words. There is jack squat of interest happening in offline, traditional, iterative software development. There's absolutely nothing innovative left to squeeze out of hardware that's just a box, a gamepad, your screen, and higher numbers in the specs.

The reason innovation exploded in mobile is because of new types of input and a constant connection to the internet making it possible to try all new formulas for software experiences. The reason innovation is exploding in the cloud is because ideas are no longer limited to the capabilities of the front-end and unpredictable client-side hardware.

What Microsoft did here may have been too much, too soon (which has buried companies in the past who were only vindicated by copy-cat competitors long after their failure), but they're mixing the advantage of offloading to the cloud with the possibilities introduced by new input technologies and environment awareness.

MVD said,
And all this Cloud gimmickery

Massive LOL.

The cloud is a gimmick? LEt's check back on this comment in a few years shall we. Then we can all point and laugh at the rambleshack mountain man living in his electric free shack talking to the wildlife.

Geezy said,
the Xbox One is hostile to consumers and I won't be buying it.

How the hell is it hostile toward consumers? Does this Xbox come with weapons? Oh please, you really think the Kinect is some sort of HAL9000, don't you? Get over yourself.

Geezy said,
and I won't be buying it.

Good for you. I'll be enjoying mine for years to come.

I also do not understand why they want to have CPU's and GPU's. It is all magic hokie pokie. Yea, the cloud is a pointless feature. lol

netavenger said,

EXACTLY. Why the hell would anyone pay $400 for a console which is just going to have better graphics.

I think they don't care about better graphics but they care to able to watch DVD and TV on their $500 console which is what it is if you have issue with your internet connection.

Auditor said,

I think they don't care about better graphics but they care to able to watch DVD and TV on their $500 console which is what it is if you have issue with your internet connection.

Well, if you are into hyperbole then yes your statement makes sense. Unfortunately in reality though it doesn't make sense.

The PS4 is a PS3 with better graphics and you still play your games the same way like you did in 2006 (except now you have to pay to play online which makes the PS3 a better deal). Sony played it very safe, admit it. They showed that they really don't have the technology to evolve.

Sure, by next year they will offer Gaikai their new streaming game service only in North America, but those games are just going to either stream already existing PS3 games or older games. Nothing new for a long time because they would have to update their servers. So, this won't evolve into a "high end graphics" console for a long time to come.

That won't be able to compete with what Microsoft is doing. With cloud processing and gaming and cloud/kinect you can change the games on the fly based on playing.

Kinect is a huge deal. Way more advanced than it was last generation and you can switch to your games just by using your voice, it's all very quick and convenient.

Over the next few years Microsoft can enhance Kinect even more by bringing out new hardware that can be augmented by Kinect and the cloud and Sony can do none of this.