EA pushes ad-backed video games

Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments. The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops. The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets. The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.

"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement. "People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."

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would be good if they use the IE activeX to render the ads, remove it and get ad-free free games and lose a load of security bugs as well !

If you ask me, most sports games should follow this pattern, I'm sure people would be happier to spend a couple of $ every few weeks or months on new outfits, teams and stuff, rather than $50 or $60 a year, but in the end, EA will make more money I bet.

(Kushan said @ #2)
If you ask me, most sports games should follow this pattern, I'm sure people would be happier to spend a couple of $ every few weeks or months on new outfits, teams and stuff, rather than $50 or $60 a year, but in the end, EA will make more money I bet.

That's what I like to see as well. I hate seeing yearly releases for sports games. All they do is update the squads (in Pro Evo's case, they don't touch them at all), tweak the graphics a bit, and then sell it off for £50. And people buy it.