EA sees its future as a "100% digital company"

Electronic Arts may still be selling games on discs in retail stores, but the head of its EA Labels division claims that in the near future, the publisher will transition into a company that offers nothing but games that are available via download.

In a new interview at Gamesindustry International, EA Labels head Frank Gibeau states, "It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it." He added:

For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future .... we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable.

If that's all true, what about retail stores such as GameStop, Walmart and others that still sell lots of games on disc? Gibeau says that option will remain, at least for now, saying, "We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction."

In 2011, EA relaunched its online download store as Origin and began selling games from third party publishers several months later.

Source: Gamesindustry International

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9 Comments

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I don't often buy boxed copies, but I brought a copy of Mass Effect 3 N7 Collector's edition because I wanted the collectable extras. Whilst this won't stop me playing EA's games it is disappointing to know that they are considering a future with no physical media being offered.

Until ISPs are forced to drop download caps, bandwidth throttling and enact net neutrality, this is just a pipe dream EA. Quit dreaming and refocus on making quality games, and not rehashes year on year with only marginal improvements.

Bye bye EA games then...
Nothing too fancy either way.

Need for Speed has become a joke.
It used to be so excellent, but they effed it up.

Maybe I'll still buy a game from them on rare occasions, but that would have to be a damn AWESOME game.
Knowing EA, I probably won't.

GS:mac

Glassed Silver said,
Bye bye EA games then...
Nothing too fancy either way.

Need for Speed has become a joke.
It used to be so excellent, but they effed it up.

Maybe I'll still buy a game from them on rare occasions, but that would have to be a damn AWESOME game.
Knowing EA, I probably won't.

GS:mac

Their sports series is enough for them I think. Black Box when I worked at EA Burnaby Canada was really small so I don't think they truly cared anyway. Their priority by far is FIFA and there really is no comparison to that game because these guys have pretty much have a monopoly by establishing control of top league, brand and player rights and names. I only wish this WASN'T the case.

All as a way to make more profit!

I honestly don't see how a digital download of a game can cost MORE than a physical copy, especially with EA's Origin. The whole point of digital downloads is to have lower prices to combat piracy, not charge the standard RRP on the game studios own online store when a third-party (like Amazon) sells the same game for (often) less tha RRP for a physical copy.

Physical copies include manufacturing costs (discs, covers/boxes) & transportation which digital download doesn't have (OK, the severs to cost but cant be that much for each individual game purchased?)

Salem874 said,
All as a way to make more profit!

I honestly don't see how a digital download of a game can cost MORE than a physical copy, especially with EA's Origin. The whole point of digital downloads is to have lower prices to combat piracy, not charge the standard RRP on the game studios own online store when a third-party (like Amazon) sells the same game for (often) less tha RRP for a physical copy.

Physical copies include manufacturing costs (discs, covers/boxes) & transportation which digital download doesn't have (OK, the severs to cost but cant be that much for each individual game purchased?)


Exactly.

Also, I'd still pay the extra cost of boxed copies, because I like my shelf full of quality software, music and movies.
It just LOOKS good.

If you find a physical digital equivalent, maybe I'm game, otherwise: GTFO! XD
(something like a big display panel displaying my "virtual boxes" of games, movies, music etc and that I can "pull out" and toss to whichever device I have (WiFi, NFC, BT, whatever) and it starts playing.)

Glassed Silver:mac

Glassed Silver said,

Exactly.

Also, I'd still pay the extra cost of boxed copies, because I like my shelf full of quality software, music and movies.
It just LOOKS good.

If you find a physical digital equivalent, maybe I'm game, otherwise: GTFO! XD
(something like a big display panel displaying my "virtual boxes" of games, movies, music etc and that I can "pull out" and toss to whichever device I have (WiFi, NFC, BT, whatever) and it starts playing.)

Glassed Silver:mac

HAHA this is EXACTLY WHY I BUY SOME MOVIES! They look bosssss

Salem874 said,
All as a way to make more profit!

I honestly don't see how a digital download of a game can cost MORE than a physical copy, especially with EA's Origin. The whole point of digital downloads is to have lower prices to combat piracy, not charge the standard RRP on the game studios own online store when a third-party (like Amazon) sells the same game for (often) less tha RRP for a physical copy.

Physical copies include manufacturing costs (discs, covers/boxes) & transportation which digital download doesn't have (OK, the severs to cost but cant be that much for each individual game purchased?)

I don't mind paying the same amount when I can play the same game on 3 computers at the same time through Origin.