Electronic Arts CFO Warren Jenson tells securities conference of plan to counter ESPN's discount prices and win the coming holiday "battle."
When Sega and Take-Two first announced ESPN NFL 2K5 would sell for just $19.99, Electronic Arts scoffed at the idea. "Sounds like they're throwing in the towel," Jeff Brown, Electronic Arts' vice president of corporate communications, told the San Jose Mercury News following ESPN's announcement. "They're signaling to consumers, retailers, and the NFL that they are no longer selling a premium product." Similar noises were made when ESPN NBA 2K5 and ESPN NHL 2K5 were also discounted to $19.99.
News source: GameSpot