EA to 'Attack' Nintendo Market

A recent report links EA as the number one publisher on Sony, Microsoft and PC platforms. With that EA has set its sights firmly on becoming Nintendo's publisher of choice. In its latest conference call, the publisher revealed it has 15 SKUs in development for Nintendo formats - including a DS version of Will Wright's new project, Spore, Sims spin-off My Sims and a selection of imarket-leading sports franchises.

"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The bullish statements follow the announcement of record revenues totalling US $1.281 billion, and the revelation that EA is the number one publisher in North America and Europe on Xbox 360, PlayStation 3, PlayStation 2, Xbox, PC and PSP.

But do EA really believe they can become number 1 overtaking Nintendo? Well, the answer is no. "On the Nintendo platforms, we think that we can be very a strong number two," said Larry Probst. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent," detailed Probst.

View: Gamesindustry.biz

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17 Comments

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mrmckeb said,
"Sony, Microsoft and PC platforms"

Because PC's aren't Microsoft platforms???

Seems obvious that they were referring to hardware rather than software and since there's so many manufacturers of PCs/PC hardware it just seems easier to refer to it as PC.

EA has polluted the video game industry with crappy ports and upgrades. FNR3 for the 360 is the only exception(hehe). Please,please,please,please,please don't let EA aquire the NFL license agian. There hasn't been a great NFL football game since 2ksports made one. Compare NBA Live 07 to NBA 2k7 it's like night and day, 2k7 dominate in tons of areas. You can't compare Madden to aanything, because theres nothing to compare it to, imagine 2k7 nextgen NFL football game. Anyway i will shut up, just my 2 cents.

medafor said,
EA has polluted the video game industry with crappy ports and upgrades. FNR3 for the 360 is the only exception(hehe). Please,please,please,please,please don't let EA aquire the NFL license agian. There hasn't been a great NFL football game since 2ksports made one. Compare NBA Live 07 to NBA 2k7 it's like night and day, 2k7 dominate in tons of areas. You can't compare Madden to aanything, because theres nothing to compare it to, imagine 2k7 nextgen NFL football game. Anyway i will shut up, just my 2 cents.

You could compare Madden NFL 07 to ESPN NFL 2K5, and NFL 2K5 destroys Madden 07. Even three years later it's still ages ahead of Madden 07.

Attack like a virus.. EA doesn't practice Nintendo's vision of innovation. EA is about wash, rinse, upgrade gfx & repeat. They bring very little to the table these days as they only go after 'sure thing' profit titles.

imachip said,
EA is about wash, rinse, upgrade gfx & repeat. They bring very little to the table these days as they only go after 'sure thing' profit titles.

1 word: Mario.

GreenMartian said,

1 word: Mario.

True the Mario brand is used too much by Nintendo, but Mario is a character in a variety of different genres like Mario Kart, Mario Tennis, Dr. Mario, etc but EA's titles such as FIFA '96/97/98/etc have little difference apart from gfx. I didn't even notice any difference in between the last 2 Tiger Woods golf games!