EE post good Q2 results, everyone everywhere wants 4G apparently

EE has just released its six monthly financial results, bringing them up to the end of June. Let’s just say the former Orange and T-Mobile networks will be smiling today!

Not content with being the first network in the UK to offer 4G to the consumer, it’s now known that EE is actually doing quite well - to the tune of £734 million in pre-tax earnings, with a turnover of £3.2 billion. Not too shabby. While not documented, it should be noted that when an existing EE 3G customer moves to 4G, they will pay approximately 10% more than their former tariff.

While they announced at the beginning of June that 500,000 customers were making use of the only 4G network in the UK, by the end of June that number had rose to 687,000 customers. That’s one hell of an uptake, and with a self-set target of one million 4G subscribers by the year's end, something tells us they will surpass that. EE’s CEO Olaf Swantee has said:

Today’s results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings to increase our margin performance. We’ve doubled the rate at which we’re adding 4G customers and doubled our 4G speeds across 15 cities to deliver the world’s fastest network for our customers – indoors, outdoors and on key commuter routes.

While currently the only way is up, EE may notice their 4G uptake slowing to Edge like speeds in the next few months with O2, BT, Vodafone and Three all looking to offer 4G to their existing (and potential) customers.

Source: Cool Smartphone | Image courtesy of EE

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11 Comments

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Andrew Stevenson
While they announced at the beginning of June that 500,000 customers were making use of the only 4G network in the UK, by the end of June that number had rose to 687,000 customers.

Had risen, perhaps?

Trollercoaster said,
Enjoy the depleted battery life folks.

I enjoy comparable battery life on my LTE connected iPhone 5 as I did on my 3G connected iPhone 4S. The use of the LTE chip doesn't drastically alter battery life, it's the switching between different chips. I live in an area where everywhere I go I maintain LTE and my iPhone doesn't need to waste battery switching.

I have to say, my work recently went with EE as the mobile provider. I got 70Mbps down the other day. On a Lumia 920! I can only get 40Mbps at home! lol Although coverage is a little patchy with EE though. I get nothing at home, not even phone calls or texts.

Kushan said,
I am shocked at the uptake here. So many misinformed people with too much money on their hands...

I live in Birmingham, which means everywhere I go I have 4G, which means I don't have to wait around for half an hour like I did on 3G.

I'm informed enough and enjoying my ridiculously fast mobile internet thanks.

ChristopherSmith said,

I live in Birmingham, which means everywhere I go I have 4G, which means I don't have to wait around for half an hour like I did on 3G.

I'm informed enough and enjoying my ridiculously fast mobile internet thanks.

And I'm sure you'll enjoy your rediculously fast mobile internet for all of 10mins before it wipes out your data cap....

Kushan said,

And I'm sure you'll enjoy your rediculously fast mobile internet for all of 10mins before it wipes out your data cap....

I don't go anywhere near my 3GB Cap. I play £15 a month for it.

Kushan said,
And I'm sure you'll enjoy your rediculously fast mobile internet for all of 10mins before it wipes out your data cap....

Is there some reason that you'd use more data on 4G than 3G?

The content being browsed is the same, it's just many times faster is all.

ChristopherSmith said,

Is there some reason that you'd use more data on 4G than 3G?

The content being browsed is the same, it's just many times faster is all.

He seems to be going on the assumption that people are currently limited by how much data that can burn through, because they don't have time to hit their limits on H+ Speeds, and that people on 4G will be using their internet more because it loads faster.

Which is nonsense really, I could easily hit my 3GB Target in a month if I tried, and 99% of the time I'm on H+. It was only when I drove into Nottingham for the day that I even saw 4G.

I approve of the article title

Thing is all mobile networks will be going 4G soon so they'll lose their edge, especially as they work out a great deal more expensive than the others such as 3 (who should really change their name!).