Eidos unveils new look

Eidos unveils a new identity and corporate image designed with consumers in mind.

Eidos has today unveiled a new identity and corporate image, which it will be adopting with immediate effect. Eidos believes that its new identity conveys a forward-looking, customer-focused, market-smart publisher of entertainment software.

"The new look marks the success of a turnaround program and the beginning of a new era to underline our commitment and ability to deliver great games," said Mike McGarvey, CEO of Eidos. "It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines. The old Eidos identity was designed 10 years ago for a video compression company--not with consumers in mind. The new logo has a sharp, streamlined, and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance. By embracing our new identity and mission--'Committed to the Gameplay Experience'--Eidos will build a stronger brand and, in turn, a stronger business."

View: New Look