Email more popular than social networking in India

India is the second most highly populated country in the world, and internet is becoming more widely available across the country. A former colony of the British Empire, the country has been growing politically, socially and economically stronger in recent years, and internet usage figures are reflecting this transition for the country. Almost 1.2 billion people lived in India during 2010, and this number is still increasing.

Global research firm Ipsos has found that the majority of the Indian population continue to use email to communicate and converse, favoring it over the social networks which have grown more popular elsewhere in the world. This news was first reported on by the India Times. According to the results garnered by Ipsos, approximately 68% of internet-connected people across India use email as a form of networking. In comparison, they estimate around 60% of the population with internet connections to make use of social networks.

Estimates from within the industry have estimated that approximately 103.6 million people will get an internet connection this year across the globe, and that figure will be closer to 221.6 million people in 2015. India is not the only country to use email as one of its main forms of communication: around 94% of Hungarian internet users are more likely to say that they email online rather than using social media. The trend continues through Sweden (92% of people), Belgium and Indonesia (both 91%), and Poland (90%).

Email is still used as a mainstay of communication across some countries, but this is not unexpected. Email has been around for longer than the concept of a social network, and many people may choose to stay with what they know best. This is understandable enough, for emails are easy to use. With services such as Google's Gmail, the storage space provided is also more than sufficient for everyone to stay in touch and keep a permanent record of their communications.

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20 Comments

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I sort of use both, but social networks make for a very poor substitute for emails when it comes to communicating at length. Though the point of the article is that more Indians use email for social networking than social networks. Everyone still uses email for ... well ... email, and will continue to do so. I can't imagine using it for social networking though. I mean if you're into the whole internet social networking thing, there are better ways to go about it than email.

bjoswald said,
Well of course it is. It's a primitive third-world country. The only tech jobs out there is Dell tech support.

You obviously know nothing about the IITs, Bangalore, etc...

bjoswald said,
Well of course it is. It's a primitive third-world country. The only tech jobs out there is Dell tech support.

There is always one stupid post. Congrats.

bjoswald said,
Well of course it is. It's a primitive third-world country. The only tech jobs out there is Dell tech support.

Let me guess. You live in 'merica? lol

bjoswald said,
Well of course it is. It's a primitive third-world country. The only tech jobs out there is Dell tech support.

Oh boy...you ****ed off the indian people real hard XD

bjoswald said,
Well of course it is. It's a primitive third-world country. The only tech jobs out there is Dell tech support.

You obviously have been living under a rock.

On my end of things, email is the gold standard of business communication. Our business wouldn't be able to function without email. It is just so ubiquitous.

On the other hand, I don't even have a LOT of my friends email addresses (unless I look their email up on Facebook) but I do have all of their phone numbers. Facebook and SMS are the standard way for me to communicate in my personal life.

In 8 years, I used email for communication with only a single person, and that was before I got on Facebook in 2007. Other than that its been used only for froums/services registration only. I find it weird that people actually use email for real communication.

kInG aLeXo said,
In 8 years, I used email for communication with only a single person, and that was before I got on Facebook in 2007. Other than that its been used only for froums/services registration only. I find it weird that people actually use email for real communication.

Yeah,
Weird as heck that people use e-mail for REAL communication over that crap gibberish people post on Facebook, huh?

Personally,
For REAL communication I still use a phone or face to face communication!! How's that for weird?!

I don't understand why anyone would favor a social network as a means of communication when it only allows you to communicate with people on the same social network whereas email is pretty much universal. I'll keep using almost exclusively emails until there's a standard protocol used by all social networks and good social network clients.

How relevant is it to be a former colony of UK?

Do you also say Cyprus, a former colony of UK, or United States, a former colony of UK?

AtriusNY said,
How relevant is it to be a former colony of UK?

Do you also say Cyprus, a former colony of UK, or United States, a former colony of UK?

LOL, quite true. But to be fair to the author I think he's trying to imply that places that originated as UK colonies had UK beliefs imposed on them and generally experience the same attitude/beliefs as the UK folk do now, with the exception of India.

Hmm, maybe a bit of a stretch?

funkydude said,

LOL, quite true. But to be fair to the author I think he's trying to imply that places that originated as UK colonies had UK beliefs imposed on them and generally experience the same attitude/beliefs as the UK folk do now, with the exception of India.

Hmm, maybe a bit of a stretch?


Maybe not.
For me it's just an intro for the article.

AtriusNY said,
How relevant is it to be a former colony of UK?

Do you also say Cyprus, a former colony of UK, or United States, a former colony of UK?

This occurred to me immediately as well.

I generally steer clear of social media so this isn't a huge surprise to me. It's fine for very casual, and non-private communication, but if it is personal or important I can't imagine why you'd use social media.

I am actually more surprised that this isn't common place. I would have expected the vast majority of people to communicate via traditional methods rather than social networking. For older folk, business, family, and myself, I have always considered email to be the go-to method of communication.