End of the road for Get a Mac ads?

It seems that Steve Jobs and company are finally growing tired of their Get a Mac advertising campaign. Justin Long, the actor that regularly plays the role of the Mac in the commercials, has revealed to the A.V. Club that Apple is moving on:

AVC: What’s the status on those Apple commercials?

JL: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.

Apple’s Get a Mac commercials were started back in 2006 by advertising agency Media Arts Lab as the successor to Apple’s Switcher ads. The long campaign characterized PCs and Macs through respective actors John Hodgman and Justin Long.

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The only ad that I liked was the Apple MacBook Pro - "The Greenest Family of Notebooks" ad.

Why? Because it told me about the product and why I should buy one, instead of bashing the competition.

Hmm...notice a trend here?

1) Google gets a little too close for comfort on the competition with Apple on mobile devices
2) Google CEO resigns from Apple Board of Directors
3) Apple drops Google from iPhone/iPad
4) Apple teams up with Microsoft to use their "Bing" search engine instead
5) I'm a Mac/I'm a PC ads strangely come to an end.

Just a coincidence right? lol

It's about time. A few of them made me giggle but the joke got old a long time ago. Since Windows 7 has been unanimously considered successful, I wonder what kind of dirty laundry Apple will come up with next.

Well, the last one I remember was the Windows 7 one. They were wrong in everything, beginning with Windows 7 failing or being a bad OS.

hotdog963al said,
They were funny and trolled Microsoft fanboys, I for one am sad to see them go!

Yeah, well, I'd expect an Apple fanboy to say that!!!!

I'm a Windows-based computer user [PC user, better easy way to say it? lol] and I will definitely miss those ads, they were indeed so .. hmm.. bias and certainly bashed to competition but at the end of the day, they were entertaining
I wonder if these ads are canceling because they no longer have any 'bad' things to say about Windows 7 like when Vista was around .. hmmmm [They told about viruses, constant freezes, lots of headaches (loved this one lol) on PCs, and how Macs were customer's number one satisfaction .. yeah nothing more left to say]

I honestly think people wanted a pc even more after watching these ads.

They were funny and always interesting to see due to the fact those two guys act like brothers on the commercial, but i have been a pc user for years and i even build them i think companies are allowed to bash each other so we can see that they are actually aware of each other.

and in a 2007 interview with bill gates and steve jobs sitting side by side they were both kool with the ads so what's the big deal on if their inaccurate or not?

p.s both personal computers are crap and break down at some point.

The ads pretty much helped to reinforce Apple as a bunch of lying smug @$$hats to me, but they were entertaining if nothing else.

Apple needs to get to work on creating a new marketing culture around the next generation of their OS already. Frankly I'm bored to tears of hearing about some new iteration of MacOS X. It's time for XI. The fact that there aren't even rumors about it make me wonder what's going on with Apple's think tank. 8/9/10 had rumors leading up to them for a while, but it's like nobody's mind has even begun to wander to the land of 11.

Heck, maybe they can even do the retro thing MS tried with Windows 7 and call it System 11.

Joshie said,
Apple needs to get to work on creating a new marketing culture around the next generation of their OS already. Frankly I'm bored to tears of hearing about some new iteration of MacOS X. It's time for XI. The fact that there aren't even rumors about it make me wonder what's going on with Apple's think tank. 8/9/10 had rumors leading up to them for a while, but it's like nobody's mind has even begun to wander to the land of 11.

Heck, maybe they can even do the retro thing MS tried with Windows 7 and call it System 11.

They need to do away with that horrible bubble thing they call a task bar at the bottom. That thing has always been an eye-sore to me.

Good I hated this advert, I mean you never see anybody say... "I am a Mac, and Snow Leopard was my idea." it just doesn't cut the mustard does it like "I am a PC and Windows 7 was my idea."

Well this is a few years overdue. Although if I had to choose who makes a better ad - Apple or Microsoft... over the recent years I would still pick the insulting lies from Stevie & Company for two reasons. First, they were *still* less lame than the "I invented Windows 7" campaign and the 4-year-old-I'm-A-PC campaign and (2) they got people talking WAY more than Microsoft's ads, and that really is the whole point.

I hope Apple's next campaign will be held to a higher standard of professionalism and honesty... but I'm not holding my breath.

C_Guy said,
Well this is a few years overdue. Although if I had to choose who makes a better ad - Apple or Microsoft... over the recent years I would still pick the insulting lies from Stevie & Company for two reasons. First, they were *still* less lame than the "I invented Windows 7" campaign and the 4-year-old-I'm-A-PC campaign and (2) they got people talking WAY more than Microsoft's ads, and that really is the whole point.

I hope Apple's next campaign will be held to a higher standard of professionalism and honesty... but I'm not holding my breath.


At least the MS commercials actually gave advantages to using Windows 7 instead endlessly bashing Macs. I

Like the first comment on here said - those ads were dishonest crap. It doesn't matter how "good" or "bad" your product is, it's best to actually PROMOTE your product, and not try to slander the competition.

Much of the commercials were pure BS, meant to play on peoples' ignorance and scare them into buying a Mac.

If you have to *FOOL* and *SCARE* people into buying your computers, it really says something about the company and/or the product.

Xenomorph said,
Like the first comment on here said - those ads were dishonest crap. It doesn't matter how "good" or "bad" your product is, it's best to actually PROMOTE your product, and not try to slander the competition.

Much of the commercials were pure BS, meant to play on peoples' ignorance and scare them into buying a Mac.

If you have to *FOOL* and *SCARE* people into buying your computers, it really says something about the company and/or the product.

Or it could say a lot about their actual customer base as well.

Honestly as much as they bashed windows based pc's some of them had some humor to them, i miss the old iPod commercials that had U2 and Coldplay.

johnnyftw said,
Mac needs to stop bashing Windows and start explaining why there product is better

That's the whole problem... their product ISN'T better. It's inferior in every way.

vaximily said,

That's the whole problem... their product ISN'T better. It's inferior in every way.

I'm not saying it's better. I'm just saying they need to go a better route than bashing microsoft, cause it's not working clearly.

vaximily said,

That's the whole problem... their product ISN'T better. It's inferior in every way.

I wouldn't go as far as saying that, I use a Mac and Windows PCs at home and to be honest they are much of the muchness, some things the Mac does better, some things the Windows machine does better but all in all they are no better or worse then each other. It's down to personal preference to which you find better to be honest.

johnnyftw said,

I'm not saying it's better. I'm just saying they need to go a better route than bashing microsoft, cause it's not working clearly.

Actually it worked great for them, their marketshare grew considerably but then Microsoft spoiled it for them with the release of 7 ...now with little ammo left the "I'm a Mac" ads aren't as effective anymore, hence, the need to change their strategy.

Edited by Xerxes, Apr 9 2010, 1:10am :

ok, so they ran 3-4 years. just how much of an impact did they have on mac sales? negligible, to say the least. that's why they're stopping them, they didn't increase market share.

gkeramidas said,
ok, so they ran 3-4 years. just how much of an impact did they have on mac sales? negligible, to say the least. that's why they're stopping them, they didn't increase market share.

They're stopping them due to Windows 7.

I also hated the fact that they completely ignored pc's that ship with linux .

The fact that some of thats ads like the box comemrical insinuate that pc's dont come with webcams . Things like that.

majortom1981 said,
I also hated the fact that they completely ignored pc's that ship with linux .

That's ok, pretty much everyone else ignores them too.

Now, that was good marketing. Everyone was talking about it and they were professional, Apple's style.

No matter if you guys hated the ads or loved them, you gotta admit that they DID manage to put a spotlight on Apple. Even those who hated them, you still fell in the trap.

But I've got to agree, after all these similar ads, this marketing campaign has to be over... It's been done and redone at Apple. Time for a change, but what will they come up next? They have a better concept or it's just because they made too many of these?

ahhell said,
Professional?
WTF? They were everything BUT professional.

Agreed, they were the most childish nonsense I've seen in advertising since Sega's disastrous 90's ad campaigns for Genesis and Saturn.

Osirus23 said,
Agreed, they were the most childish nonsense I've seen in advertising since Sega's disastrous 90's ad campaigns for Genesis and Saturn.

All of Sega's systems were ahead of their time... it's a shame that the DreamCast was released at just the wrong time to basically end up a flop, it was so much better than the PS2 and had so much more potential.

I don't remember the Ads though... link?

PsykX said,
Now, that was good marketing. Everyone was talking about it and they were professional, Apple's style.

No matter if you guys hated the ads or loved them, you gotta admit that they DID manage to put a spotlight on Apple. Even those who hated them, you still fell in the trap.

But I've got to agree, after all these similar ads, this marketing campaign has to be over... It's been done and redone at Apple. Time for a change, but what will they come up next? They have a better concept or it's just because they made too many of these?

Effective? Sure. But so were the Swift Boat ads. Professional they were not. By claiming that all Windows PCs ran like crap, they turned off a lot of people who clearly had none of those issues. Unfortunately negative advertising worked and for probably a good number of people with more money than sense, they just bought a $1700 iMac rather than learning how to operate an $800 Windows PC.

primortal said,
The commericals made no sense, Mac's are PC's. So the commericals, to me, were bashing themselves.

Yeah, but they liked to create that false dichotomy for marketing purposes. A "PC" can be quite a few things. I get that they meant "Windows PC" but by being vague, they could define the whole Windows PC platform by the worst case scenarios. As much as I hate the ads, they made their point well: A low-end Windows PC will run like crap and Mac only makes mid-to-high end machines which are a bit simpler to operate.

Anyway, advertising is pretty much all about bull****ting anyway. From the master himself:

http://www.youtube.com/watch?v=dvhsJyecpLc

dimithrak said,
Macbook pro makes a great Windows PC

... Macbook Pro makes an overpriced, under performing (for what you pay) Windows laptop.

vaximily said,

... Macbook Pro makes an overpriced, under performing (for what you pay) Windows laptop.

Dell laptops make great MacBooks I've come to find. I'm 100% sure I never would have realized this if these commercials had never drove me to the point of insanity. The ads were in a lot of ways an attack on myself as the PC I was. Now I'm neither PC or Mac and honestly things couldn't be better!!

crazyfish said,
Dell laptops make great MacBooks I've come to find. I'm 100% sure I never would have realized this if these commercials had never drove me to the point of insanity. The ads were in a lot of ways an attack on myself as the PC I was. Now I'm neither PC or Mac and honestly things couldn't be better!!

I assume you're talking about OSX86 on your Dell Laptop? I thought that project had been shut down?

vaximily said,

I assume you're talking about OSX86 on your Dell Laptop? I thought that project had been shut down?

Shut down? hahah.. Nope, it's still very much alive and there is nothing Apple can do about it to be honest. Plus since snow leopard it's actually easier to make a hackint0sh IMO.

Edited by Inklin, Apr 9 2010, 9:56am :

Inklin said,
Shut down? hahah.. Nope, it's still very much alive and there is nothing Apple can do about it to be honest. Plus since snow leopard it's actually easier to make a hackint0sh IMO.

Interesting. If I had any interest in OS X, I might look into it. But alas, it doesn't do / run anything that Windows can't, so there's no real point for me.

You know if their next ad campaign doesn't do as well as they expect it too, we'd see these again in a heartbeat. I'm sure their next ad campaign will be pretty cool, they always are.

nub said,
No, they were lying bull**** ads

I agree, but I also thought they were funny. Apple's style of lying in their ads has spread to AT&T so while they may really be gone, they'll still be around in spirit in those stupid AT&T commercials.

SharpGreen said,

I agree, but I also thought they were funny. Apple's style of lying in their ads has spread to AT&T so while they may really be gone, they'll still be around in spirit in those stupid AT&T commercials.

To be fair, AT&T's ads are more about dodging the criticisms (3G cellular signal quality, not total area coverage) than defaming their competitors.

nub said,
No, they were lying bull**** ads

While it may be nice to see these ads go away, I don't think the outright lying will fade off. What's so hard about making ads based on your product anyway? I mean, the iPhone and iPod have great ads.

As for the AT&T ads, those are just terrible. Maybe I'm just biased though, as I can't stand that actor's voice.

Edited by dead.cell, Apr 8 2010, 3:08pm :

A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.

Highlighted for teh funnies.