EU aims to roll-out mobile TV by Euro 2008 championship

At CeBIT, officials announced that Europe aims to roll out mobile TV services in time for the European football championship in 2008, which will be hosted by Austria and Switzerland. Market studies indicate that mobile television could win 100 million subscribers throughout Europe by 2010. The global market could be worth 11.4 billion euros (15.2 billion dollars) by 2009, according to the EU. Britain, Finland and Italy have already seen brisk growth in their mobile TV markets and Germany is running a pilot project in the western city of Duesseldorf after a test run during last summer's football World Cup. EU Telecom and Media Commissioner Viviane Reding said the European Commission had already invested about 40 million euros in research. Reding noted that competing regions were seizing on the potential as well, with China preparing a mobile TV trial at the 2008 Olympic Games in Beijing.

Two technologies are currently competing on the market: T-DMB (Terrestrial Digital Multimedia Broadcasting) and DVB-H (Digital Video Broadcasting for Handhelds), each with different bands and channelling. Reding came out at the CeBIT in favour of DVB-H, which has already been adopted by Italy and Finland and won the support of the French government. She told reporters it was essential to avert a costly rivalry between the two standards: "I am disappointed by the lack of progress made so far. To fully reap the benefits of this market and to export a European model for mobile TV as we did with GSM for mobile phones, industry and member states must work more closely together to devise a common approach."

News source: Physorg

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7 Comments

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Mobile video is made of lose and will remain so until we get some sort of rollable or foldable display.

The proof is in the current batch of video media players. They're either too big to fit in the pocket, or too small to see fine details.

It would have all the same problems that mobile-Web had... because there's only so much you can do with small, low-res screens.

leesmithg said,
If the EU expect me to pay to watch tv run by them they can take a short run and high drop off Southend pier.

I think this is more about the EU setting a standard for broadcasting rather than them running the tv network itself.

Am I the only one who thinks mobile tv is useless? Sure, I'm gonna watch Euro 2008 in the tiny screen of a cell phone.

Surely this is an area of private investment and corporations to handle?

Now for mobile TV we will have to turn to the EU ... I bet the Russians did during the Soviet era too ...

Well obviously, corporations have not handled this very well, with so many standards out in the market, no operator will adopt mobile-tv so and take up is slow...someone has to step in and make decisions on their behalf sometimes.