Apple might choose a retail-only strategy when it launches its iPhone in Europe, as operators are complaining about the firm's arrogant demands. "Operators consistently told us – not for attribution, of course – that they had spoken to Apple and found the company 'unbelievably arrogant,' making demands that 'simply can not be justified, no matter how hot the product is,' Avi Greengart, a principal analyst covering mobile devices for Current Analysis wrote in an advisory report on Monday.
"Several [operators] were adamant that they will never offer the iPhone." The operators didn't disclose to Greengart what demands Apple imposed on European operators, he said in a phone interview. Apple is preparing a US iPhone launch on 29 June. The company has previously promised an European release in the fourth quarter of this year.