Everyone's favourite fruit might be coming to a living room near you

The New York Times seems to think that Apple is due to re-enter the living room, this time in a big, big way. Apple isn't known as a true player in the home media sector. The company currently offers Apple TV, which is virtually a stripped down Mac Mini with TV connections and an clunky OS. Steve Job has stated in the past that he would like to see "4 pillars" make up the Apple business model.

"We’ve got two strong legs on our chair today — we have the Mac business, which is a $10 billion business, and music, our iPod and iTunes business, which is $10 billion. We hope the iPhone is the third leg on our chair, and maybe one day Apple TV will be the fourth leg."

Apple has apparently hired a swarm of new staff, only they haven't placed them in any of their current project groups. The new hires are mostly television and broadcast professionals, along with those that specialize in design for the television industry. This vaguely points to an all new product rather than another reiteration of the current Apple TV.

Common speculation states that rather than provide a new topless solution, Apple intends to create an all-in-one device for the living room. This would encompass a television with an specially developed version iOS preloaded. Cross-compatibility with current apps is also forecasted, although developers would have to adapt their current software to the new size format. This would allow users the opportunity to utilize services such as Netflix or Hulu. If Apple enabled streaming from the iTunes store as well, they might just have a true winner on their hands.

Many have tried, but most have failed to enter the the direct-to-living-room streaming market. With a completely integrated solution, Apple might be able to ride their iOS package right into the center of living rooms everywhere; with this product, Apple may finally have the leverage they need to successfully dominate the sector. They'll need it as Google is also anticipated to enter the market with "Google TV".

Image Credit: iPod Observer

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Really? This is important enough to get the major US press to write articles on it? Where are the articles on Windows Media Center (Which more people use in their living rooms than the last generation of AppleTV.)

There are also tons of great TVs and BluRay devices with online content and network streaming that are already ahead of what Apple is trying to do. Even a freaking ZuneHD hooked to a TV has more content and media options that what Apple is offering, and yet all the major news outlets flock to praise Apple for something great coming.

Having worked in the publishing and syndication business as a technical consultant it is easy to see why Apple DUMPs tons of free Macs and Ipods to virtually every journalist that will accept them. They get tons of free press too easily.

This is where technology companies that don't create the hardware get screwed in consumer preception. If Microsoft had a PC that they could give to every journalist, we might see more articles about things not Apple. Heck even if Samsung or other companies that make good TV devices would dump products to all the journalists, they might realize that Apple is poorly copying what is already out there, and essentially just creating another device for their store to sell more content.

If and only other technology company can come up with a hardware closer to the level of apple hardware because it won't likely happen so you think microsoft can use zune hd user interface as a microsoft Tv combine with windows media centre function?

IphoneMini said,
If and only other technology company can come up with a hardware closer to the level of apple hardware because it won't likely happen so you think microsoft can use zune hd user interface as a microsoft Tv combine with windows media centre function?

1) Windows Media Center and the ZuneHD UI are based off of the same design. Notice the Windows Media Center when used on a touch screen. Or even just notice the labels at the top of the screen once you select an option from the Main Menu. Other than the color being different, they are virtually identical UI designs.

2) XBox 360 natively uses the Media Center interface and for $199 vs $99 for the AppleTV, which do you think is a better deal? The XBox 360 has access to the XBox Live and Zune Marketplace already for HD movies and content and it can stream media from any computer including a Media Center PC (Server) that you have full DVR functionality and Live TV even. (Zune Monthly Pass makes iTunes look rather sad considering that for $15 you get 10 DRM free songs that you own and access to millions of songs for free any time you want to download them and load them on your PC or Zune.)

3) If you want to keep the price to around $100 like the rumor price of AppleTV, look for a Samsung BluRay that has DLNA and Internet Video services or heck even look at the TVs with all the featurs of Apple TV built into them with access to online stores, netflix, hulu, etc...

AppleTV is JUST A DEVICE to access the Apple Store/iTunes. Any other company would give a device like this away for virtually nothing as it is just there to 'consume' their store products and make them more sales. (It would be like your Cable company charging you $100 for a box just to access their pay per view content. Make sense?)

AppleTV is not anything new or 'better' in terms of service or hardware.

PS For the $199 and doing an XBox you also get a nice gaming system.

bluarash said,
So I'm going to have a pomegranate in my living room. How do I go about hooking this up to my TV? This might be a bit messy.

Okay. This is funny.

[s]But I can't eat apples or I will swell up and die.[/s]

I was hoping this article would be about my favorite fruit, the orange.

I'm all for more competition. Not enough people use PCs with their TVs in my opinion. Most seem to think it is just too much hassle (DPI scaling problems/readability issues/etc.) -- but maybe some competition will lead to some awesome innovations and more choice/freedom.

We ALL know how utterly brilliant Apple are at things that connect to the internet. *Cough*iPhone 4*cough*
/sarcasm

Otherwise I'm all for it; as long as somebody ELSE does it. NOT YOU GOOGLE!

OK that was a bit harsh. But seriously, I want a TV that I can WATCH TV on.

Sorry I don't like the idea of being locked into content with Apple, iTunes is the perfect reason not to get Apple TV.

Will have to wait and see what Google TV has to offer when more details come out being as they have partnered with Intel, Sony and Logitech it should be far superior than failpple

...Wonder what Murdock would be doin' in someones living room near me? must'a got a new purse he's showin off again..

Blasius said,
I think the favorite fruit bit is sarcasm. Some of you guys are really uptight...

In terms of technology companies named after fruits there isn't much choice. It's a light-hearted title and some people ought to lighten up.

can someone change the title please? as pathetic as it is, I find it quite bizarre that Neowin is now looking like an apple fanboi site. I even went to the supermarket, did my shopping and came back to check if the title was the same. I should go outside or something

While I do like some of Apple's products and I'm not a fanboy of any company, I think the title of this article is way over the top.

Just a thought.

ZombieFly said,
apparently if you sit on the left side of the couch, the screen goes off
They miscalculated the formula that senses if people are in the living room and if only one is sitting on the left side of the couch, it will incorrectly turn off your TV.

Beastage said,
I don't want applemodo (gizmodo) like topics on neowin.

Apple is not everyone's favourite fruit.

No. But Apple topics generate the most discussion...and clicks. And that is all that matters for an ad-supported site.

Everyone's favourite fruit might be coming to a living room near you:

definatly not my favourite fruit, wont touch apple products

DKAngel said,
Everyone's favourite fruit might be coming to a living room near you:

definatly not my favourite fruit, wont touch apple products

just an observation than anything else, if you wont touch apples' product's how do you know they're not going to be your favorite fruit.

Just a thought....

DKAngel said,
Everyone's favourite fruit might be coming to a living room near you:

definatly not my favourite fruit, wont touch apple products


+1

I thought everyone's favourite fruit was strawberries.

EDIT: We don't need yet another television provider, expecially not in the UK. Freeview, Freesat, Sky, Virgin Media and BT Vision are enough.

If they do end up making a "television" type device i think it will fail, but if they are looking to expand the services or a new ui like iOS for both the apple tv/mac mini it would be a winner
over what is currently offered on both devices. Either way the fanatics will eat it up.

Apple won't succeed at the TV part because they support only the H.264.. If u want to be the king of the living room you need to support all the available codecs (mkv, wmv, avi etc). People don't want to loose time and convert movies to other format. I got it i want to see it not spend hours on convert to see it on my TV

"Common speculation states that rather than provide a new topless solution, Apple intends to create an all-in-one device for the living room."

I prefer the old topless solution Can we still have topless? thanks!

And here in lies Apples problem...trying to grow big WAY to fast. The issues with the iPad and all the many issues with the iPhone 4 should be a wake up call for them to slow down and pay more attention to quality, not quantity.

MS grew really fast...and look at all their blunders. Apple is following in their footsteps but when MS was doing all of this, they had little to no competition so they survived even with all their mistakes. Now a days, there is lots of competition and companies cannot afford to make big mistakes.

And yes, this is my opinion.

EDIT: title misleading...strawberries please.

People will not ever give up their £1500 Bravias for an average TV set just because it's got Apple on it (or will they?, should imagine some will but I won't).

I love my TV and it took me nearly a year to test and try models, and find something I was happy with. I would prefer a set top box.

Matt Hardwick said,
People will not ever give up their £1500 Bravias for an average TV set just because it's got Apple on it (or will they?, should imagine some will but I won't).

I love my TV and it took me nearly a year to test and try models, and find something I was happy with. I would prefer a set top box.

Going by some of the comments from Apple users all over this site, they'll buy it and eat it up like it's candy.

iamwhoiam said,
Going by some of the comments from Apple users all over this site, they'll buy it and eat it up like it's candy.

+1

Headless chickens with money

Too bad it'll block all porn channels, only work with one cable service, and I say cable because it won't get a good enough satellite reception to work without dropping out completely....

soniqstylz said,
Too bad it'll block all porn channels, only work with one cable service, and I say cable because it won't get a good enough satellite reception to work without dropping out completely....

Ha, nice

soniqstylz said,
Too bad it'll block all porn channels, only work with one cable service, and I say cable because it won't get a good enough satellite reception to work without dropping out completely....

Unless you sit on the right side of the couch...


"just don't sit there"!

Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.

Lucas said,
Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.

Agreed, they just want to big the company like Microsoft which they know they cant achieve and will never be. I don't know how apple will approach the whole idea of TV with what kind of system/OS are they going to use. Let TV be TV please.

Lucas said,
Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.
Apparently it's not possible by some to like... refrain from posting in news related to Apple.

Of the four articles currently on the front page, you have posted in three of them.

Lucas said,
Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.

Since all the posts have tags, I'm sure there is a way to do it. I forget how, though. Engadget already made a dedicated RSS feed for non-Apple news.

Xypro said,

Agreed, they just want to big the company like Microsoft which they know they cant achieve and will never be. I don't know how apple will approach the whole idea of TV with what kind of system/OS are they going to use. Let TV be TV please.

Xypro said,

Agreed, they just want to big the company like Microsoft which they know they cant achieve and will never be. I don't know how apple will approach the whole idea of TV with what kind of system/OS are they going to use. Let TV be TV please.

If they had all of their features that they have now in a Mac but you can add all of you own stuff (cd readers/blu ray/parts and such) like a pc and understand that their os can be hacked MAYBE they will get better market results. They obviously don't understand that their targeting only half of the people who buy computers (people who want the capability to mod/hack get windows). Because not all of the games are windows comparable and molding on macs are just a pain in the arse

Xypro said,

Agreed, they just want to big the company like Microsoft which they know they cant achieve and will never be. I don't know how apple will approach the whole idea of TV with what kind of system/OS are they going to use. Let TV be TV please.

If they wanted to be like Microsoft, they would license their OS to hardware vendors. Apple has a vertical strategy that works for them and Microsoft has a horizontal one that works for them. They're both reporting massive revenue numbers each quarter. Apple doesn't need, and isn't trying, to be Microsoft. And Apple isn't the only company trying to get into the living room. Google is too. Lets face it. We're coming to a time when every screen is going to be "connected". And I for one am welcome to it.

markjensen said,
Apparently it's not possible by some to like... refrain from posting in news related to Apple.

Of the four articles currently on the front page, you have posted in three of them.

Exactly.

Lucas said,
Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.

Wow there really are a lot of sore people around, I don't think I'd ever hate a computer manufacturer so much that I'd block them out from my news. I mean seriously when you think about it; it's just a company, life goes on, there are more important thing in life.

Lucas said,
Is it possible to like... automatically hide all news related to Apple? I just seem to find they've gone from innovation to stupidity.

You can filter out the Apple PR spin docs on Digg at least. Helps a LOT since most rags (like CNN now) group Apple's press announcements with legitimate Science and Technology articles.

Toxn said,
Favourite fruit? I'm more of a pear person.

I was actually upset that strawberries weren't coming to my living room

Mike Brown said,

I was actually upset that strawberries weren't coming to my living room

It was always going to be an Orange for me, a visit from a strawberry would have been nice as well though.

Orange Battery said,

It was always going to be an Orange for me, a visit from a strawberry would have been nice as well though.

WOOT! Go orange!!! Lol

If this is true, I'm concerned about what Apple is doing with iOS. With the first iPhone, especially once the app store launched, one of the most important factors in its success was that the whole OS was designed to be used by a finger, which, and let's be honest here, hadn't been done properly yet. Now, they're scaling it up on the iPad. Fair enough, it's also a touchscreen. But on a TV... that's not a touchscreen. I can't see it working, and I feel like this OS is becoming too integral a part of Apple's product line.

Simon said,
If this is true, I'm concerned about what Apple is doing with iOS. With the first iPhone, especially once the app store launched, one of the most important factors in its success was that the whole OS was designed to be used by a finger, which, and let's be honest here, hadn't been done properly yet. Now, they're scaling it up on the iPad. Fair enough, it's also a touchscreen. But on a TV... that's not a touchscreen. I can't see it working, and I feel like this OS is becoming too integral a part of Apple's product line.

An iPad or iPod touch will be given as a remote.

Simon said,
If this is true, I'm concerned about what Apple is doing with iOS. With the first iPhone, especially once the app store launched, one of the most important factors in its success was that the whole OS was designed to be used by a finger, which, and let's be honest here, hadn't been done properly yet. Now, they're scaling it up on the iPad. Fair enough, it's also a touchscreen. But on a TV... that's not a touchscreen. I can't see it working, and I feel like this OS is becoming too integral a part of Apple's product line.

The remote will be the size of an iPhone with all the gestures on it to control the TV... That's my speculation and rumour mongering anyway.

Simon said,
If this is true, I'm concerned about what Apple is doing with iOS. With the first iPhone, especially once the app store launched, one of the most important factors in its success was that the whole OS was designed to be used by a finger, which, and let's be honest here, hadn't been done properly yet. Now, they're scaling it up on the iPad. Fair enough, it's also a touchscreen. But on a TV... that's not a touchscreen. I can't see it working, and I feel like this OS is becoming too integral a part of Apple's product line.

I have a ipod and i can control my PC/TV with it. Of course there are some apps that you can control lights, HVAC, TV, blinds, etc on your iphone/ipod. I don't need to do that. Just only my PC/TV.. that's all. Why you need touchscreen on TV if you are sitting on couch far away from TV? You don't need touchscreen. Only remote. Unless you use TV on desk as a monitor, fine with me and you can use touchscreen like HP touchsmart or whatever it is.

shozilla said,

I have a ipod and i can control my PC/TV with it. Of course there are some apps that you can control lights, HVAC, TV, blinds, etc on your iphone/ipod. I don't need to do that. Just only my PC/TV.. that's all. Why you need touchscreen on TV if you are sitting on couch far away from TV? You don't need touchscreen. Only remote. Unless you use TV on desk as a monitor, fine with me and you can use touchscreen like HP touchsmart or whatever it is.


+1

shozilla said,

I have a ipod and i can control my PC/TV with it. Of course there are some apps that you can control lights, HVAC, TV, blinds, etc on your iphone/ipod. I don't need to do that. Just only my PC/TV.. that's all. Why you need touchscreen on TV if you are sitting on couch far away from TV? You don't need touchscreen. Only remote. Unless you use TV on desk as a monitor, fine with me and you can use touchscreen like HP touchsmart or whatever it is.

its not about need. I Need food, water, warmth, etc to survive.
I Want a touchscreen 3D TV running win 7 on the ps3 with wireless keyboard and mouse, forget the PC its so yesterday haha!

But then again I'd also be a billionaire!

really though, I agree a touch remote with a tv is good enough.

chago12 said,
Everyone's favourite fruit? acording to who?

Indeed, I dislike the fruit as much as I dislike the company named after it.