Facebook acquires facial recognition-based Face.com

Facebook has been acquiring a lot of companies over the past couple of months. That includes the photo sharing software platform Instagram which Facebook recently bought for $1 billion. Today, it was revealed that Facebook has bought yet another company with a similar name; Face.com.

Launched in 2007 in Israel, Face.com offers software for both desktop and mobile products that can scan a photo to identify a person or persons in that photo. This kind of software would seem to be a perfect match for Facebook, which lets its users "tag" their friends in their photos; specific financial details about this new acquisition were not revealed.

In a statement on their website, Face.com said:

We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do.  :)

The company also said that they will continue to support the software produces that already incorporate Face.com's technology.

Source: Face.com | Image via Face.com

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The ability to auto tag would be great, especially when loading lots of pics...
I already have tag approval turned on so it's not like lots of tags could suddenly appear without my knowledge.
Has a lot of potential for logging in / security as well.

Pretty sure they just bought it for the face.com domain, its relevance to social networking was completely incidental.

Kyle said,
This is awesome. Now Facebook will just autotag people!

that... could be... bad expecially with the people that don't want tagged

neufuse said,

that... could be... bad expecially with the people that don't want tagged

I am sure you will be able to opt-out of this if you want.

neufuse said,

that... could be... bad expecially with the people that don't want tagged


They could make it opt-out, but really, if people are bothered that they might be tagged in photos they don't like, they should turn on tag approvals, so that they are able to approve all tags before the tags are shown on their profile and in friends' News Feeds. As it stands right now, friends are able to tag people in photos anyway, so an automatic tagging system won't give the user any less control over the photos they're tagged in; they still have the option of approving all tags before the tags are shown on their profile or in people's News Feeds.

Kyle said,
This is awesome. Now Facebook will just autotag people!

How is that a good thing? Isn't Facebook intrusive enough?

ahhell said,

How is that a good thing? Isn't Facebook intrusive enough?

No, Facebook isn't intrusive enough; however, autotagging wouldn't add any further intrusion because people are already able to tag their friends. What it would do, though, is save many people a lot of time overall.

ahhell said,

How is that a good thing? Isn't Facebook intrusive enough?

It's only as intrusive as you let it be. If you don't want your information on the internet, don't put it on there!

Kyle said,

It's only as intrusive as you let it be. If you don't want your information on the internet, don't put it on there!


What about when someone else puts it on there for you, such as uploading a photo of you?

mikeyx12 said,

What about when someone else puts it on there for you, such as uploading a photo of you?

That's all down to trust. If a friend uploads a photo of you and doesn't take it down when you ask them to, they're not trustworthy, and they're clearly not a decent friend. That same friend could print out many copies of that photo and stick it to lampposts around a city, or place it in other public places. What would you say about that? Facebook is only as intrusive as the users make it, as Kyle implied. A friend going behind your back isn't the fault or problem of Facebook; as mentioned, that same untrustworthy friend could place that photo of you in any public place, and Facebook is just one of those places. Even if the friend isn't going behind your back and they don't think you'll mind the photo, my point still stands--it isn't Facebook's fault or problem and that user could put that photo in any other public place.