Facebook brings in $1.6 billion in first half of 2011

Privately owned Facebook doesn't officially reveal its financial numbers but a new report from Reuters states that the social networking service is doing pretty well when it comes to bringing in money. The report, which cites unnamed sources, claims that Facebook has generated a whopping $1.6 billion in revenue in the first six months of 2011. That's double the amount the company brought in for the same time period in 2010.

The article doesn't go into details on how much of the revenue came from ads that are run on the Facebook site. In addition to ad money, the company also generates revenues with a 30 percent cut of all virtual item sales from games run on Facebook. That includes the massively successful games that are developed and published by Zynga. Facebook has officially admitted that it has over 750 million registered users worldwide. Despite new competition from Google's recently launched Google+ service, Facebook continues to gain visitors. In July Comscore said that Facebook had its largest amount of unique visitors to date at its web site; 155 million; in August the company broke the 1 trillion page view mark.

It's highly expected that Facebook will finally make the plunge in 2012 and launch a public stock offering that could raise the company's market value up to $80 billion. It also continues to launch new products and features. Later this month Facebook is expected to add some kind of music service to the site. However, it's not afraid to shut down projects; last month it closed its Facebook Deals program after just four months.

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In July Comscore said that Facebook had its largest amount of unique visitors to date at its web site; 155 million; in August the company broke the 1 trillion page view mark.


Facebook had 467 billion page views for June, not 1 trillion

According to comScore's widely considered more reliable figures, Facebook only reached half the estimated page views others believed it achieved.

From: http://www.zdnet.com/blog/btl/...r-june-not-1-trillion/56377

Looking forward to the speculated, Bing search integration in Facebook.
Facebook's response to Google Circles!
Expected in 2012.

I really wish I understood how ads generate so much money? When I go to any site, I honestly pay no attention to them.

Rooster69 said,
I really wish I understood how ads generate so much money? When I go to any site, I honestly pay no attention to them.

With the amount of information Facebook has about their users, their ads are targeted very well. I never paid much attention either, but a few ads on Facebook were things I was very interested in.