Facebook f8 conference keynote; Timeline, Ticker, OpenGraph, Music [Video]

 

In an interesting keynote setup at Facebook HQ this morning, comedian Andy Samberg opened up the f8 event by posing as Mark Zuckerberg and bragging about Facebook for a while, satirizing the typical keynote delivery by introducing features like the “I’m not really Friends with these People” group, the “Slow-Poke", and breaking out into random song. Eventually, the real Mark Zuckerberg interrupted and some more hilarity ensued. After Andy left the stage, Zuckerberg launched into the real keynote.

The first issue at hand was Profiles. Profiles, according to Zuckerberg, are "the heart of your Facebook experience." A brief history of the Facebook profile was given, leading up to the first feature announcement: Timeline. Timeline is a customizable timeline that displays the most important stories and events in your news feeds and apps. It takes the form of a tablet news feed interface, using dynamic tiles to track your entire Facebook experience from beginning to end. 

The farther you go back in time, the more Facebook summarizes events into a smaller space. Recent events will have more weight than older events, so a nice flow is retained. Timeline is interactive and every item can be drilled into to see more detail and more shared items. If you want to add something to an old section, you can do that as well. Timeline can be viewed in a map, using location to map your travels through time. This applied to apps as well. Apps will be used to display timeline events, and you can share app events as Timeline stories. It isn't clear if Timelines are meant to replace Profiles or just augment them, but it's clear that Zuckerberg wants us to be using these to convey basic information, just like your Profile page.

All of this will work on mobile devices as well. No specific platforms ere mentioned, so it's safe to assume every platform is supported (ideally).

A video was shown to demo all of this that didn't rip any ideas from Google product marketing videos at all

The next announcement was a new version of OpenGraph and a new class of applications. No longer are Facebook members limited to liking things. Now you can [Insert Verb Here] things. Ticker, the next feature, displays friends' activities. It won't get added to News Feed unless Facebook determines that the activity is important. This is Zuckerberg calls "Lightweight activity." The next version of OpenGraph is all about publishing these lightweight activities in a way that's meaningful and not overbearing. Lightweight activities won't create annoying popups and permissions that impede the user experience, using a redesigned permissions dialog and process. Facebook will keep better track of your permission settings, decreasing the amount of interruptions you get from app sharing actions.

The new OpenGraph will be able to detect anomalies and patterns in your activities to better determine what is considered lightweight and what is considered news feed worthy.

This brought Zuckerberg to the concept of Media Sharing applications, and specifically Music. using OpenGraph, you are able to publish that you listened to a song, and using Spotify (or other subscription services), you'll be able to listen seamlessly to whatever your friends are listening to. If your friend listens to your music, you get a notification back. This creates a very dynamic music sharing experience. Spotify CEO Daniel Eck was brought onstage to discuss the particulars of this sharing model, and the app that they have designed to use OpenGraph in your Spotify social experience.

Spotify isn't the only company developing music apps, and it will be interesting to see what everyone else can add to the music sharing space. Hulu is also building an app around the same idea for watching TV shows and videos. Netflix also has an OpenGraph app incoming, and CEO Reed Hastings got on stage to discuss. He was excited about Netflix integration, but reminded us that the capability in the US is still blocked by privacy regulation, and that a bill is currently in Congress to reform that regulation.

News media are getting on the OpenGraph bandwagon as well, letting you follow news topics through friends' activities. News Corp, Washington Post, and Yahoo! news all have apps to enable this, as well as many others.

Games are also getting the OpenGraph treatment, and since every action you take in a game is considered a lightweight activity, it shows up on your ticker. 

The last group of apps discussed was what Zuckerberg called Lifestyle apps. They apply the same OpenGraph reporting tools to collect and use data in various lifestyle activities and present you with an experience to help you leverage all that information. 

A video was shown that displayed all this OpenGraph possibility and potential, presenting an exciting view of what Facebook plans to do with lifestyle and media sharing. 

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still1 said,
"Facebook knows you more than your family" -- popular quote
Can Facebook still defend itself after introducing timeline

"Defend itself"? From what exactly?
FACEBOOK USERS have the choice to put as much, or as little information as they want into the public arena. How Facebook, a free service, chooses to display that information really is up to them.

timmy86 said,

"Defend itself"? From what exactly?
FACEBOOK USERS have the choice to put as much, or as little information as they want into the public arena. How Facebook, a free service, chooses to display that information really is up to them.

Defend itself from critics who say that Facebook know about you more than your family... I agree with the crics to an extend.

still1 said,

Defend itself from critics who say that Facebook know about you more than your family... I agree with the crics to an extend.

No-ones forcing people to post every thought that comes to mind on Facebook though.

thommcg said,

No-ones forcing people to post every thought that comes to mind on Facebook though.

yeah just like no one forcing Google to use it search engine though. yet its under monopoly fire now.... everyone started saying this often nowadays.... if they cant answer say "No one is asking to reply to my post"

still1 said,
"Facebook knows you more than your family" -- popular quote
Can Facebook still defend itself after introducing timeline

I don't tell my family a lot, nor am I especially close to them. So I don't really care if Facebook "knows more" about me. I'm CHOOSING to bestow this information upon it.

AFineFrenzy said,

I don't tell my family a lot, nor am I especially close to them. So I don't really care if Facebook "knows more" about me. I'm CHOOSING to bestow this information upon it.


are u really human being then? Are you really proud that you are not close to ur family? Disgusting.. Sorry i don't wish to continue any conversation

There are many reasons why one may not be close to their family, and he didn't say he was proud. Get off your high horse and stop judging... At the end of the day it is your choice what information you put on FB. That is the end of the conversation pal!

interesting...not that it makes me wanna use facebook anymore. but from a commercial and social interactivity standpoint... interesting.

TechDudeGeorge said,
Facebook, throwing piracy out the window since 2011.

It is people giving away their privacy, not Facebook being pirated or easy to hack.

I agree that it is foolish of people to disclose too much information in an online environment, but for the moment I'll assume facebook is continuing to lock down their servers and people's content like Microsoft does, where even the people working for Facebook can't decrypt the content.

Timeline looks very good! Can't wait to relive what I've been up to since being on Facebook, back in my University days

andd Bing Maps is going to power Timeline feature!... no surprise there though!

Facebook is adding alot of stuff, and i really dont care about it haha.
but i guess most people would? i dont know but its good they keep "improving" like they did with lists.

EmilyTheStrange said,
andd Bing Maps is going to power Timeline feature!... no surprise there though!

Facebook is adding alot of stuff, and i really dont care about it haha.
but i guess most people would? i dont know but its good they keep "improving" like they did with lists.


WOW, thought for a second it was Google Maps....

Love how everyone apparently uses a Mac, has a hipster style, and lives in California. That's definitely Facebook's worldwide audience, eh?

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