Facebook Home TV ad has Mark Zuckerberg, a goat and go-karts

The launch of Facebook Home happened on schedule on Friday and while the early reviews are not exactly praising this Android skin, the new TV ad that's been launched to help promote it is actually kind of ... well, odd. For one thing, it has Facebook founder and CEO Mark Zuckerberg front and center, telling his fellow Facebook employees how proud he is of their work.

As it tuns out, the real focus of the commercial is "Joey", one of those "hard working" Facebook team members who is apparently too busy using his new HTC First smartphone, with Facebook Home pre-installed, to pay attention to his boss make a speech (we will ignore the fact that Zuckerberg still has more money than we will ever hope to see).

The commercial is supposed to show how Facebook Home, with its Cover Feed feature, makes a smartphone more of an immersive experience. Thus we see how Facebook Home turns the world around "Joey" into a place where go-karts race in Facebook headquarters and a goat "baaahes" next to Zuckerberg.

However, the real effect of the commercial is to show how much of a slacker "Joey" is. If we were the person next to him we would be thinking, "Really, Joey? You are going to be looking at your smartphone, even a smartphone running Facebook Home, when the man who could instantly fire you is speaking a few feet away?" Wow. We think "Joey" needs to find another gig.

Source: Facebook on YouTube

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19 Comments

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I'm surprised there aren't Macs all over the place lol. The many TV screens on walls or dangling around with the FB logo seemed a bit unreal, among other things. I liked the ad though.

My bet Zuckeberg as a boss, he is the classic douchebag that invests lots of money in the administrative office but spend nothing in engineering, supports and in other division of the business. And of course, he outsources most of the work.

Given his technical background and the fact FB as a company keep winning "best place to work" awards, I can't really see that being the case.

Bag said,
Given his technical background and the fact FB as a company keep winning "best place to work" awards, I can't really see that being the case.

Add in that the technical side of Facebook is very advanced and has been put allot of work in.

LookitsPuck said,
No ad in the world can make Facebook Home more useful than stock Android.

This. I love trying a new launcher concept, but it took me less than 20 minutes to uninstall Home after giving it a go. As a launcher, it's suffocating. As a social experience, a dedicated app is a better experience.

I'm not against a Facebook launcher--in fact, I was very interested to see what would come from the company, considering there'd be a complete planning and development process behind it with major financial backing. So I'm disappointed that it's essentially just a full-screen widget.

I'm sorry Mark. But did you just tell everyone that "Friends" are more important than work,.

And people wonder why our economy sucks.

ShareShiz said,
I'm sorry Mark. But did you just tell everyone that "Friends" are more important than work,.

And people wonder why our economy sucks.

Friends are more important than work

ShareShiz said,

Tell that to your boss. I'm sure you won't get fired.

Ask your boss if his family is more important than work.

ShareShiz said,
I'm sorry Mark. But did you just tell everyone that "Friends" are more important than work,.

And people wonder why our economy sucks.

Yeah, if you're an emotionless machine