Facebook takes back control of its adverts from Microsoft

Microsoft confirmed today that it had reached a mutual decision with Facebook, allowing the social network to take over responsibility for selling display advertisements on its own site.

In October 2007 Microsoft announced a $240 million investment in Facebook for a roughly 1.6 percent stake in the Web phenomenon. The deal also expanded to selling advertising. Microsoft was the exclusive third-party advertising platform for Facebook. At the time the investment meant Facebook was valued at $15 billion.

In a company blog posting on Friday, Bing general manager Jon Tinter said "we made the mutual decision that Facebook would take over responsibility for selling display advertisements on its own site." Tinter also confirmed that Bing will continue to "exclusively power the web search results on Facebook."

Tinter also hinted at things to come in the future for the partnership, "as part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links."

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Shouldn't Facebook be able to construct a much more efficient search that takes advantage of their own internal meta data? Why use an external search provider at all?

HalcyonX12 said,
Shouldn't Facebook be able to construct a much more efficient search that takes advantage of their own internal meta data? Why use an external search provider at all?

You could but rolling your own search algorithm is very complex and hard to do right. Look at how many companies tried and gave sub par performance before Google came up with a good one.

Its possible they might come up with something more efficient but its gonna cost a lot to build and maintain. Far more cost effective to go with a vendor to outsource it and keep your teams focused on your actual business.

"as part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links."

cool beans!

Just don't announce any partnerships with NSA, k?

lawtai said,
heh lots of facebook news today

Indeed... 6th birthday, 400+ mil users, New design, GMail Killer, and now this ... Judging by all of this information, Facebook ruled the world in a couple of year...

Edited by Zmijutin, Feb 5 2010, 7:36pm :

TomoSnake said,

Indeed... 6th birthday, 400+ mil users, New design, GMail Killer, and now this ... Judging by all of this information, Facebook ruled the world in a couple of year...

No new design here yet =(

AWBrian said,
Bing? Pffft...Google please.

www.google.com There ya go! There's nothing wrong with Bing. In fact, it's excellent. Really, does it affect you? It's damn near transparent. The results are often very close.