Facebook tinkers with News Feed again to push up some posts

Facebook has announced it has tinkered with its News Feed feature again, thanks to a new ranking algorithm that the company claims will help to put the spotlight on stories that users might want to read if they missed them the first time.

In a blog post, Facebook states that every time an average user checks out his or her News Feed, there are 1,500 potential posts from their friends and pages that could be displayed. Facebook claims that when the News Feed is set up with unranked posts in chronological order, the number of stories users read goes down, along with their numbers of likes and comments.

Today, the Facebook webpage has launched the new ranking algorithm for the News Feed section. The company says the algorithm takes into account several factors from each Facebook user. The blog states, "Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments."

Prior to this change, Facebook claimed that its users only read 57 percent of the posts in their News Feed. In testing with this new algorithm, the company claims that percentage jumped up to 70 percent. 

It will be interesting to see if this new change will be welcomed by the over one billion Facebook subscribers. In 2011, the company made changes that pushed up what it called "important" stories to the top of the News Feed. The result was a massive backlash against the alterations, with many users preferring the chronological pattern. Facebook later added the "most recent" option to the News Feed to preserve the previous version.

Source: Facebook | Image via Facebook

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18 Comments

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"The New" News Feed is getting old; but I still do not have! I think, Facebook should make all changes at the same time with all around the world. Facebook behaves like a "beta&under construction" website.

All I ask for is an option to keep my timeline sorted by Most Recent (both on desktop and my phone). Kill the Top Stories feature with fire.

This article is a 1000% false.

Everybody knows if Facebook was really going to do that, they would stop the presses, invite the media, issue a vague invitation weeks in advance to announce something minor.

Although facebook is hitting all-time usage, the usefulness of facebook has been in decline since 2009.

The 'timeline'/'feed' is full of ads, promoted posts, and only about half the content I originally saw before any of the major site redesigns within the last few years.

I'd delete my facebook, but I depend on it for current contact information for people I know.. Necessary evil until the next big thing.

Charisma said,
I wondered why I would sometimes see the same posts over and over. >.<

Yeah, I've noticed a lot of posts in my feed being out of order lately too... I guess this explains that. lol

In case you didn't already know. You can click the "SORT" button at the top of your news feed to revert it to standard chronological order. You can also do the same on the app (for Android at least) by bringing up the menu and choosing the cog icon next to the "News Feed" option and picking "Most Recent".

Yip, I did see that it reverts back after a while though, on my computers as well as mobile devices (Android and BB). Have to keep changing it back every so often. Highly annoying. Cheers for responding though

I DO NOT CARE ABOUT STUPID POINTLESS POSTS EVEN IF MANY PEOPLE ARE LIKING IT. I JUST WANT TO SEE THE POSTS IN REVERSE CHRONOLOGICAL ORDER.

Capitals are totally intended.

Same here. It's absolutely obnoxious to mess with what I see because "they" don't think I care. Don't do my thinking for me, thank you!

testman said,
I DO NOT CARE ABOUT STUPID POINTLESS POSTS EVEN IF MANY PEOPLE ARE LIKING IT. I JUST WANT TO SEE THE POSTS IN REVERSE CHRONOLOGICAL ORDER.

Capitals are totally intended.

Completely agree. I just want/use most recent, but they force top stories on me every few days...