Facebook to begin placing ads in main news feed in 2012

If you are an avid Facebook user, get ready to be hit once a day with an ad on your main news feed. TechCrunch reports via unnamed sources that Facebook will begin adding what it is calling "Sponsored Stories" in the news feed starting in January 2012. This move is the latest one by the social networking service to give advertisers a bigger piece of the huge Facebook pie.

The article claims that just one of the "Sponsored Stories" will appear on a Facebook user's main news feed a day, and that the ads will be labeled as "Sponsored" in the news feed such as in the above screenshot. The ads will also only relate to a user's friends or Pages that they already like. However, there will be no way to opt out of seeing these "Sponsored Stories" in the web site's news feed.

At the moment, the mobile versions of Facebook won't be getting these news feed ads although the article does say that Facebook is considering the idea.

Facebook launched a version of "Sponsored Stories" earlier this year but the ads were confined to user's activities such as checking into a location, liking a Page and so on. This new approach is much more visible and it's going to be interesting to see how users react to seeing an ad as part of their Facebook news updates.

Image via TechCrunch

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28 Comments

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Time for people to stop allowing Facebook to do what they want because they think they rule the world.
Hopefully I will use my account less and less in 2012 and turn to Twitter and Google+.

These are just ads from companies\groups\people who are already enlisted in Facebook as a valid user\group ? (IE: the example at the top is Ben + Jerrys - they are already established on Facebook as a company that people follow) So this is ok to me. But if they are forcing their ads down my throat then it will cross the line.

In the Brazilian version of Facebook, there were ads appearing all over the pages in the end of October of this year. They were huge and were everywhere, from the News Feed to the Profile pages. True story. Anybody else have seen it somewhere else?

Just because its one a day now does not mean it will stay one a day. I dont like this i dont want to see ads while im checking what my friends are up to, if i wanted an ad i would go to some crappy website and look at ads for things i didnt need nor require u just hope admuncher wipes them out for me, if not i'll figure out the code required ha!

1 a day shouldn't be bad, especially since I don't check my feed constantly. Though seems an invasion, we already have ads on the side to ignore.

I don't like it, but one a day for something I've already shown interest in? I don't mind. If you have as many likes and friends as I do, this will be one of many hundreds of entries per day, so it will be little more than a blip on the feed. It's kind of smart if you ask me...

Heartripper said,
hope adblock will help me

If it's notifying you of the thing, I'm pretty sure it'd take 20 seconds to come up with an adblock filter to block it.
Shame that adblock is selling out now though, was good whilst it lasted - unless it does indeed get forked.

n_K said,

If it's notifying you of the thing, I'm pretty sure it'd take 20 seconds to come up with an adblock filter to block it.
Shame that adblock is selling out now though, was good whilst it lasted - unless it does indeed get forked.


I am pretty sure that Ad Muncher v5 will get rid of all this ad crap

n_K said,

If it's notifying you of the thing, I'm pretty sure it'd take 20 seconds to come up with an adblock filter to block it.
Shame that adblock is selling out now though, was good whilst it lasted - unless it does indeed get forked.

You can actually disable that so called "feature" and go back to having it block everything.
You knew that right?

They already get enough in revenue, don't they? But I guess I won't mind as much if the adverts are tailed to you, and don't appear every time.

Xerax said,
They already get enough in revenue, don't they? But I guess I won't mind as much if the adverts are tailed to you, and don't appear every time.

I wouldn't be quite sure they get enough. The insane amount of bandwidth and storage space they need with millions of photos and videos being uploaded and viewed daily has to take a strain. Youtube weren't breaking even for most of their existence (though granted videos do take a lot of resources), so I wouldn't be that certain Facebook are making much profit either. I could be wrong though.

~Johnny said,

I wouldn't be quite sure they get enough. The insane amount of bandwidth and storage space they need with millions of photos and videos being uploaded and viewed daily has to take a strain. Youtube weren't breaking even for most of their existence (though granted videos do take a lot of resources), so I wouldn't be that certain Facebook are making much profit either. I could be wrong though.

You're forgetting the companies that pay to integrate Facebook features into their product. Spotify, for example.

Xerax said,
They already get enough in revenue, don't they? But I guess I won't mind as much if the adverts are tailed to you, and don't appear every time.

There was a picture posted on CNN showing just ONE of facebooks many server rooms...it's almost like looking into the Atlantic Ocean. You can't see where the servers begin or end. And that was just one....ONE...server room.

AFineFrenzy said,

You're forgetting the companies that pay to integrate Facebook features into their product. Spotify, for example.

Do they? The Facebook API's are all free and open.