Facebook wants you to pay $7 to highlight your status

Do you want to pay money just to make sure your friends on Facebook see a particular status update in their feeds? Facebook feels the answer to that question is, "Yes." The company announced today that it has launched a new feature for US users called Promoted Posts that does exactly that.

Facebook's news release says that this feature actually began testing in New Zealand in May and has been put into practice in 20 other countries before its US debut today. This seems to be an extension of the current "highlight" feature for Facebook status updates. As Facebook puts it:

When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it.

While pricing is not mentioned in Facebook's announcement, Tech Crunch reports that the company is asking users to pay $7 for each news post they want to see "promoted." It also allows users to get some stats on how many of their friends have seen the promoted post. This service is just for people who have personal pages that contain 5,000 Facebook friends or less. Businesses which have Facebook pages have had this kind of feature for several months.

Facebook is clearly using this new "service" as a way to gain more revenue in addition to running ad banners on their site. The company's stock price is still much lower than its starting IPO price in May, although it has recovered a bit since it hit rock bottom in September.

Source: Facebook | Image via Facebook

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53 Comments

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If anyone on my friends list stated uing this, they would very quickly get suppressed for good or removed from my list if suppression was not possible.

My Facebook news feed is getting far too cluttered with pictures of everyone's kids, without all the mums/dads promoting the damd posts too, which would start a promotion war between them....

I have 3000 'friends' on Facebook. And I only talk to one of them, and I talk to them using a chat program unrelated to Facebook. I find that most of them are just playing the games and not really talking to each other also.

So how did I get 3000 friends anyway? When I first joined I searched and added about 200. I posted some random stuff and started getting massive amounts of requests; after about six months I has two thousand something.

Honestly, if you do most of your conversations in real life, and you don't play flash games; The Facebook is going to be pretty irrelevant to your life.

$7.00 in the U.S, Its $16.00 in Australia to promote the exact same thing.. Why is he charging us $16.00 and Americans $7.00? Our dollar is on par with the US dollar! Freaking Greedy prick!

Trying to make more money from Australians, why not charge $7.00 equally for everyone, I say discrimation is in order!!

Hope Facebook burns in hell!

Regards,
Atari

Atari.2600 said,
$7.00 in the U.S, Its $16.00 in Australia to promote the exact same thing.. Why is he charging us $16.00 and Americans $7.00? Our dollar is on par with the US dollar! Freaking Greedy prick!

Trying to make more money from Australians, why not charge $7.00 equally for everyone, I say discrimation is in order!!

Hope Facebook burns in hell!

Regards,
Atari


Has it really gone up to $16? It used to be $7 a couple of months ago.

I'll simply 'stop following' (or whatever it's called) anyone who uses this feature to promote their boring life on my wall. I think a lot of people will do this. Ultimately I see this as a good thing, it'll immediately point out to me who is an attention whore and needs to be ignored, the beauty is, the attention whore is paying the $7 tab for me to know I can safely ignore them .

What is this going to be like how ebay was years ago? pay 25cents to bold a status, 50 cents to put a flashing NEW graphic by it... 50 cents to show a picture related to a status.... sadly I can see this happening over time

I imagine this will be used for business / celebrity use. "Your" friends most likely won't use this feature. I can't imagine I'd need to pay $7 to announce anything on facebook...

KSib said,
I imagine this will be used for business / celebrity use. "Your" friends most likely won't use this feature. I can't imagine I'd need to pay $7 to announce anything on facebook...

This

KSib said,
I imagine this will be used for business / celebrity use. "Your" friends most likely won't use this feature. I can't imagine I'd need to pay $7 to announce anything on facebook...

You are the friend I wish I had. Unfortunatly, my friends WILL find a way to use this feature and it'll most probably entail a picture of a poop they've just had... you know, for the lols

$7 is way to pricey for this feature to be a success. You have got to be mentally retarded to think that this will generate much revenue for them! Aiming it towards the companies is where they should have kept this "feature"

Wow. Can you imagine those stupid "Like this if you _________" photos being highlighted all the time?

I'd kill myself and the people that posted them.

Facebook is the next MySpace simple as that.. Hell, 50% of accounts is fake.. I loved it when these millionaires invested in this crap then got handed toilet paper to whip the tears.. HAHA

Jason_Coffey said,
Facebook is the next MySpace simple as that.. Hell, 50% of accounts is fake.. I loved it when these millionaires invested in this crap then got handed toilet paper to whip the tears.. HAHA

50%? I haven't seen a fake facebook account in awhile.

Dinggus said,

50%? I haven't seen a fake facebook account in awhile.

You haven't seen 50% of the users have you.

although 50% is properly a bit of an exaggeration from Jason.

Jason_Coffey said,
Facebook is the next MySpace simple as that.. Hell, 50% of accounts is fake.. I loved it when these millionaires invested in this crap then got handed toilet paper to whip the tears.. HAHA

You don't have to be a millionaire to invest in something and get burned when it flops.

Dinggus said,

50%? I haven't seen a fake facebook account in awhile.

I have a 'selection' ... give me your username and I'll hit you with a few friend requests..

omgben said,
I hope they cover the thought process behind this decision in The Social Network 2.

and will avoid the movie too lol

99% of movies are so awful they arn't worth pirating.
i bet this idea of yours would rake in MILLIONS from morons lol
actually no LOL.. that's just sad
In order for garbage to created and mass distributed there must be a user base
ready willing abd able to consume it..
Its all a big tech toilet
i can't imagine much anymore that doesn't suck
Facebook.. windows and even stuff like Ubuntu has to jump on the
tile screen wagon.

And because the bast majority of people i know are ALL on FB
i am stuck using using it as much as i hate and avoid it.
It feels wonderful being a million times smarter than the idiots i have in my friends list
and sad THEY are the ones in control not me.. I pander to the single Mom's, Grandma's etc that need their facebook computers.
..tech toilet in full spin

"Facebook announced today that it has launched a new feature for US users called Promoted Posts that does exactly that."

Let me translate that for you:

We need the money because we screwed over investors, and they are selling their stocks in our company in droves, so we are not as profitable as we would like you to believe, and we know you mindless facebook users will jump on this!

Quite frankly I think the beginning of the end is in sight for Facebook. I can't really put it into words, nor is it rational, but just a feeling I have and a fibe I'm picking up amongst people I know.

.Neo said,
Quite frankly I think the beginning of the end is in sight for Facebook. I can't really put it into words, nor is it rational, but just a feeling I have and a fibe I'm picking up amongst people I know.

It's full of **** now, game posts, stupid chain messages ("like this if you care" ...everyone must have seen them), etc.

Used to be so much better.

.Neo said,
Quite frankly I think the beginning of the end is in sight for Facebook. I can't really put it into words, nor is it rational, but just a feeling I have and a fibe I'm picking up amongst people I know.

As soon as something better comes along i'm out of there. The website itself is just a mess. Complete UI/UX disaster. Buttons here, text links there. Drop downs

The new myspace might turn out to be the next big thing.

technikal said,

As soon as something better comes along i'm out of there. The website itself is just a mess. Complete UI/UX disaster. Buttons here, text links there. Drop downs

The new myspace might turn out to be the next big thing.

Its called Google +

Atari.2600 said,

Its called Google +

I've used google+ and it's fine. Just not too many of my friends/colleagues using it unfortunately.

This makes sense for people trying to get people to show up to a fundraiser event or something like that. Outside of that, not too much.

Navan said,
"Facebook wants to pay you $7 to highlight your status" Fixed.

At first glance I actually thought it said that.

LogicalApex said,
This is too funny.

They have to make money. Even if you may not think it, I imagine quite a lot of people might use this feature. Many Facebook users are quite narcissistic

Calum said,

They have to make money. Even if you may not think it, I imagine quite a lot of people might use this feature. Many Facebook users are quite narcissistic

I'm a businessman at the core, as my BBA will attest to. I'm not against a company making money.

I just find the whole Facebook world to be very comical. People fill their "friends" list with loads of random people they don't ever really talk to and now they are going to pay to talk to those same random people. I guess I find the devolution of human relationships to be comical in a kind of twisted manner.

LogicalApex said,

I'm a businessman at the core, as my BBA will attest to. I'm not against a company making money.

I just find the whole Facebook world to be very comical. People fill their "friends" list with loads of random people they don't ever really talk to and now they are going to pay to talk to those same random people. I guess I find the devolution of human relationships to be comical in a kind of twisted manner.


Even though I enjoy interacting with people (even people I don't know very well and wouldn't speak to otherwise) on Facebook, I do see where you're coming from.