Ferrari adds Apple iPad Minis and Siri voice to its newest models

Luxury car maker Ferrari is going to expand its in-car infotainment systems with the help of Apple. According to a report from Bloomberg the car manufacturer will be adding iPad minis and Siri voice control to its cars. The news comes only after a few months since Apple VP Eddy Cue joined Ferrari's board so it's perhaps of no surprise that the two companies are planning on working together more closely.

The iPad minis will first be found in the brand new Ferrari four-seater: the FF. They will be used by the rear passengers to access information as well as do the normal things one does on an iPad. The driver will have access to Siri via a feature implemented in iOS 6 called Eyes Free. This allows the driver to access the digital assistant by pressing a button on the steering wheel without having to go through menus and visual cues. 

This also seems to be just a starting point for the two companies, with Luca Cordero Di Montezemolo, Ferrari's Chairman, saying that the two companies will be "more precise" in their collaboration going forward.

Source: Bloomberg | Image via Ferrari

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10 Comments

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Dumb move on their part, but oh well I wouldn't buy a ferrari anyway.

Its like all of the people that made ipod integration into their products (from exercise equipment to aircraft)... 1 yr after its made, apple changes their connectors and suddenly the ipod integration doesn't work.... like all the people at the gym that got new ipods and are like why doesn't my ipod plug in anymore? I don't understand!! Now i cant do my workout!!

I am curious, if they fit ipads into cars, how will they hold up when you have the car parked in extreme temps?

This could develop in to a good thing, but I would have preferred them to stay away from the likes of Google or Apple to be perfectly honest and used something else, or their own creation.
The car industry has always been good at coming out with new technologies which really do work well (and the occasional screw up)

That's just lazy from the company IMO Although, at least people will know how to use the system from the get go. But. Cheapens the car IMO.

I was going to buy a Ferrari this weekend, but now I'M NOT GOING TO!!!

Okay, seriously though, Ferrari has just lost a notch in my mind

Yeah, the great thing about Ferrari is their in house components I don't think this is cool especially making it for one particular platform.

ZipZapRap said,
I was going to buy a Ferrari this weekend, but now I'M NOT GOING TO!!!

Okay, seriously though, Ferrari has just lost a notch in my mind

Hahaha I was going to post that as well.

The article neglected to mention that Ferarri has recently decided to change the new model's name to "Douche Machine" and include a turtleneck, beret, and Twitter account.

ingramator said,
Yeah, the great thing about Ferrari is their in house components I don't think this is cool especially making it for one particular platform.

What do you mean? Ferrari has always used third parties components like Brembo brakes, Veglia instruments etc.
Fiat uses MS software for entertainment and communication for example.