First Android store, Androidland, opens in Australia

Would you like to go to Androidland? it sounds like a joke, but this week Google opened up a new retail store in Melbourne, Australia with that exact name. The official Google Australia blog site has posted the news of the new store front devoted to selling smartphones and tablets that run Google's Android operating system.

Google worked with Android device makers such as Samsung, HTC, LG and Motorola to help develop the store front which showcased many of the hardware products that run under Android. The store also has other features including ways to play apps on a big touch screen, and even a place where people can see themselves be turned into the Android mascot versions of themselves.

There's no word if Google plans to expand Androidland into other locations. Earlier this year Google launched a "store within a store" in a few UK retail locations to help sell its Chromebook devices.

Despite the move by many shoppers to spend their hard earned money via web sites, the fact that brick-and-mortar stores from Apple, Microsoft, Sony and other companies are not only still around but are popular means that people still like to go into a store, check out physical products and browse before making a purchase. Google is obviously hoping to gets some of that Apple store magic in this new retail store front.

Image via Google

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23 Comments

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I actually dropped by on Saturday and it was pretty cool.

Firstly Androidland occupies a big part of the upper floor of the store.

Second I think it was actually staffed by people from the partners rather than straight out Telstra staff - not entirely sure though.

On display was a massive touchscreen running Angry Birds, MHL HDMI demonstration of the Android market, a design-your-own Android postcard printer, and a massive 3x3 LCD screen running an HDMI mirror of Google Maps controlled by this iDrive-like controller - running from a Galaxy Tab 8.9.

Now I want a Galaxy Tab 8.9 lol.

it's about time an android store opened up. take that AppleFAIL and ApplePriceMongers/Gougers. Perhaps Apple, you will lower your price to be more competitive and thus will be more open to say a price drop of say 40% and to make up the lost profit, take it from your boss. He won't mind losing a few bill.

It's Telstra, The rarely do anything right in the marketing area, it didnt hit the national news like the Apple stores did. There's no hype around this as its just android.

If it was a HTC store or a Samsung even Google Store it would have been picked up by the media and likely would have had a decent amount of hype making a great return on investment.
At the moment you walk into a Telstra shop and there are some 12-13 Android handsets available all running different versions of the OS as Telstra never updates phones in the shop.

Hey I walked into a Telstra Shop recently and looked at a HD7 which was still running the very first release of WP7.

Telstra are lame ducks.

tuneslover said,
But they can't buy Galaxy Tab 10.1 Sad.

At the moment. That will change soon if the recent rulings are anything to go by.

As others have said, this is just a section of the Telstra store in Melbourne. Not a dedicated google android store.

There will be more of them though as telstra is pretty big on android

ccoltmanm said,
Interest that apple ms and now google have brick and mortar stores when the majority of software is digital.

The majority of software/games sold are still from normal retail stores and will likely be for quite a while.
When it comes to hardware which is what this store, Apple and Microsoft are selling there is also the fact that if you go to the store you can often see and try the device which you would not be able to do if you bought online, this isn't often the case with software or at least games so I'd say there is more incentive for someone to go to a physical store for hardware.

ccoltmanm said,
Interest that apple ms and now google have brick and mortar stores when the majority of software is digital.

Hands on store will always have a place to get a "hands on" with a product. Unfortunately many go to these stores to get the "hands on" and then go and buy it online. In the not too distant future, you will need to pay an admission fee to get into a store to have a hands on unless you spend a minimum amount because of this.

Is it just me, or Google's Androidland and ChromeStore don't have that "cool factor", that iStore and Microsoft Store have.

FMH said,
Is it just me, or Google's Androidland and ChromeStore don't have that "cool factor", that iStore and Microsoft Store have.

Well I haven't seen the inside of this, hopefully it looks a lot better than their ChromeStore...

Leonick said,

Well I haven't seen the inside of this, hopefully it looks a lot better than their ChromeStore...

The ChromeStore looks like it was constructed of recycled pieces of the Windows XP taskbar.

So it's a Telstra store?

I dunno, it could work, T-Life has really turned Telstra store's around. A few more staff at all the stores, and some customer service "happiness" training wouldn't hurt, but they do a good job.

I want an Androidland in Brisbane. Now.

i went into the store today and its not actually an entire store, its just a floor dedicated to android devices, they do still sell iPhones and WP7 Phones on ground floor

" Google is obviously hoping to gets some of that Apple store magic in this new retail store front." <-- this will never ever in a billion years happen if telstra is running androidland

The Protagonist said,
i went into the store today and its not actually an entire store, its just a floor dedicated to android devices, they do still sell iPhones and WP7 Phones on ground floor

" Google is obviously hoping to gets some of that Apple store magic in this new retail store front." <-- this will never ever in a billion years happen if telstra is running androidland


haters gonna hate!!! believe it or not Android is going big with ICS and future of Android look promising.

still1 said,

haters gonna hate!!! believe it or not Android is going big with ICS and future of Android look promising.

Maybe so, but what he said is still true...

still1 said,

haters gonna hate!!! believe it or not Android is going big with ICS and future of Android look promising.

Yeah, what with it being so "open" that people have been running CarrierIQ the past years without knowing. Oh that's right, it's not really open at all.

still1 said,

haters gonna hate!!! believe it or not Android is going big with ICS and future of Android look promising.

No really... Telstra is horrible! Not Android. He is right!

funkydude said,

Yeah, what with it being so "open" that people have been running CarrierIQ the past years without knowing. Oh that's right, it's not really open at all.

Uh, What???

Android doesn't have CIQ, the devices do. I'm not claiming to know exactly where, but I do know that it's not within android itself - Oh, and the iPhone also has CIQ!