First AT&T Nokia Lumia 1020 TV ad shows some people are fooled by camera zooms

With the Nokia Lumia 1020 now available from AT&T, the wireless carrier has also started its marketing and promotional campaign for the newest Windows Phone 8 device. AT&T has already launched its first Lumia 1020 TV commercial and has also uploaded that clip to its YouTube channel.

The clip itself shows a woman taking the Lumia 1020 to a concert. She snaps a picture of the band with its 41 megapixel camera and then, with the included Pro Camera software, zooms in on the band's drummer. The zoomed and cropped image is then uploaded to her Twitter account.

We then see her friends reacting to her Twitter post, thinking that she must have been in the front row of the concert because of the close up image of the band's drummer. Apparently, this person's friends have never heard of camera zooms. Oh well.

While this TV commercial is cute, our favorite AT&T ad involving a Nokia Lumia phone is still the first one for the Lumia 920 back in November, featuring actor Will Arnett playing a over-the-top version of himself. It will be interesting to see just how much marketing muscle AT&T gives for these phone, especially considering its rather high $299 price tag.

Source: AT&T on YouTube

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Haha I think that's a great advert! (Wish we had some good ones in Australia -.-)

It highlights the EXACT reason I would get a 41MP camera - not because i want the stupidly sized photos, but because you can get 3x zoom and still have a roughly 8MP photo. Try zooming in much on even my 920 and it looks like a dogs breakfast =P

I think, after she zoomed in the pic, she took a screenshot of it (which is very easy to do in WP8) and send that image up to twitter or whatever social network it was

Well, I was going to ditch T-Mobile because of this phone, but after hearing from two different store managers that their variant of 1020 will arrive just before Christmas of this year, and with the JUMP program, I decided to stay with them for now - enjoying the 925 for the moment.

And you believed them? When was the last time a store manager was privy to such information, especially with nothing even being hinted at from sites like WPCentral or Tmonews? Did these same managers know about the 925? Sounds like you've been had, mate!

Not really, but if I have decided to go with AT&T, it would have cost me more. I am just hoping that the 1020 will eventually go to T-Mobile.

Oh! They will also say that Nokia will run Android by the end of the year too. Don't believe any of those people. They will say anything you want for you to make a sale or stay with the provider.

Oh believe me, I still want to get the 1020, but I decided to be fair to my wife as well, so I also got her a 925.

In addition, if AT&T will be the only one that will carry the 1020, then it is more likely that T-Mobile or even Verizon will get something new with GDR3 in tow. I think the rumor is a 16 MP PureView, quadcore, and 1080p.

"Apparently, this person's friends have never heard of camera zooms. Oh well." eh? not really a zoom if the camera didn't zoom in... just a very large image that you can view at 100% of the size or smaller...

I would guess that an image taken with even the best phone camera would lose some quality if you were to zoom in that much into the pic. The fact that the L1020's cropped images are still very high quality, even after the zoom, is probably why her "friends" got fooled.

Sszecret said,
I would guess that an image taken with even the best phone camera would lose some quality if you were to zoom in that much into the pic. The fact that the L1020's cropped images are still very high quality, even after the zoom, is probably why her "friends" got fooled.

but they didn't "zoom in" if you load a image at 100% image size, did you zoom in? no, you are at 0 zoom at this point, if you went in further then it is a zoom anything over 100% size is a zoom... you wouldn't lose image clarity at it's native resolution... at 41 Megapixels you have a LOT of detail at no zoom

John Callaham said,
Not my point..if I saw that picture I wouldn't immediately think "Oh, that must have been taken in the front row"...those other folks did

should of said old people fooled by a very high resolution image cropped

Obviously, there are two kinds of zoom. Optical zoom and digital zoom. Optical zoom does not decrease image quality in any way, and could produce the same result as seen in the video, even if the sensor's resolution would be only a few megapixels. So this was clearly a very bad example for why anyone would need a 41 MP sensor. In reality such a sensor resolution would be only justified if any/all details of the picture would have to be high resolution and zoomable.

It's also worth nothing that nobody will share a 41 MP image or upload it to Facebook from their cellphone, because if they do, that will eat their monthly data limit in no time - and most of their friends won't bother zooming in anyway. Also, Facebook obviously has a limit on what the maximum resolution of an image can be, and even scales down from that for display purposes.

All in all this phone is a prime example of technology that clearly 99.99% of people buying it won't actually ever need or use.

neufuse said,

should of said old people fooled by a very high resolution image cropped

That's called a digital zoom

PmRd said,

That's called a digital zoom

no it's not, a digital zoom interpolate pixels to increase the number of pixels to make an image bigger... loading an image at a 1:1 ratio is not zoom in any sense at all... all they did was take a shrunk image and go from a ratio like 1:20 (1 pixel shown per 20 pixels available) to a ratio of 1:1... a zoom would be say 3:1 where you now have to fill the space between two pixels with about 2 more pixels that would now be blank space..... that is a digital zoom... going in a 41 MPixel image at a 1:1 ratio is in no way a zoom

if the person uploaded the image directly from the concert on her phone, you might very well think so. not that many phones that can do that with zoom. There the ginormous Samsung Galaxy NX camera, and the coming ginormous samsung galaxy S4 zoom. but they're both just bridge cameras with 3G/phone capability.

neufuse said,

no it's not, a digital zoom interpolate pixels to increase the number of pixels to make an image bigger... loading an image at a 1:1 ratio is not zoom in any sense at all... all they did was take a shrunk image and go from a ratio like 1:20 (1 pixel shown per 20 pixels available) to a ratio of 1:1... a zoom would be say 3:1 where you now have to fill the space between two pixels with about 2 more pixels that would now be blank space..... that is a digital zoom... going in a 41 MPixel image at a 1:1 ratio is in no way a zoom

The two are the same. Digital zoom is nothing more than a crop and enlarge (not all phones enlarge). The only difference at all is that the enlarge done at exposure uses the raw information from the sensor where a post process enlarge uses the compressed image (assuming you don't have the raw image saved). That difference is extremely negligible, not even worth talking about if a phone or point-and-shoot is the source. If the source is a DSLR then no one is going to enlarge, that is considering the unforgivable sin in photography.

Honestly, enlarging isn't something that should just be done for the heck of it. You should only enlarge if you are trying to match the dpi or resolution of your output device. Honestly, if you have a 41mp image cropped down to 10mp, why would you want to enlarge it back to 41? What output device needs that much information?

"It's also worth nothing that nobody will share a 41 MP image or upload it to Facebook from their cellphone, because if they do, that will eat their monthly data limit in no time "

Pics shared from the Nokia 1020 are shared at 5mp, and that is an oversampled 5mp shot. That means you can shoot first zoom later, and create many separate high quality photos out of the one picture that was shot. This camera is hands down the best one on a cell phone today. Kudos to Nokia for pushing the envelope, that's what technology is all about.

neufuse said,
"Apparently, this person's friends have never heard of camera zoom

When I watched the ad I thought the woman somehow accidentally emailed her friends the photo by mistake.

neufuse said,

but they didn't "zoom in" if you load a image at 100% image size, did you zoom in? no, you are at 0 zoom at this point, if you went in further then it is a zoom anything over 100% size is a zoom... you wouldn't lose image clarity at it's native resolution... at 41 Megapixels you have a LOT of detail at no zoom

no. Just no. When you upload to twitter from a 1020 you don't upload the 41MP version of the image, you upload the 5MP either scaled down image (hence the concept of super pixels), or a zoomed and resampled version.

The difference being you can zoom in 6x without having to under sample (less pixels than required for the picture). Every single other phone when you zoom when taking the photo you under sample, and degrade the image quality massively.