With the Nokia Lumia 1020 now available from AT&T, the wireless carrier has also started its marketing and promotional campaign for the newest Windows Phone 8 device. AT&T has already launched its first Lumia 1020 TV commercial and has also uploaded that clip to its YouTube channel.
The clip itself shows a woman taking the Lumia 1020 to a concert. She snaps a picture of the band with its 41 megapixel camera and then, with the included Pro Camera software, zooms in on the band's drummer. The zoomed and cropped image is then uploaded to her Twitter account.
We then see her friends reacting to her Twitter post, thinking that she must have been in the front row of the concert because of the close up image of the band's drummer. Apparently, this person's friends have never heard of camera zooms. Oh well.
While this TV commercial is cute, our favorite AT&T ad involving a Nokia Lumia phone is still the first one for the Lumia 920 back in November, featuring actor Will Arnett playing a over-the-top version of himself. It will be interesting to see just how much marketing muscle AT&T gives for these phone, especially considering its rather high $299 price tag.
Source: AT&T on YouTube